The fivesome's signature has always been club-friendly electro tunes or genre-bending pop ditties from Korean hitmakers like Shinsadong Tiger and Brave Brothers, so Cold Rain marks the first time that they've ever tackled the ballad genre.
And surprisingly enough, it actually suits them quite well.
The melancholy production (courtesy of Son Young Jin and Jo Sung Ho, who recently produced Davichi's Sorry I'm Happy) is just as gorgeous as it is gloomy. The group also gets a real opportunity to showcase their singing for once, with each member having a uniquely different style, from spine-tingling high notes to gentle rapping.
For those of you that aren't feeling the whole ballad direction, don't worry: 4minute will be back early next month with a proper pop single.
Check out Cold Rain below.
SM Entertainment's new girl group Red Velvet are already off to a huge start, with their debut single "Happiness" debuting at an impressive No. 9 on this week's Gaon chart.
To put this into perspective, SM Entertainment's last new group, EXO, only reached No. 86 with their first single, "History." Outside of SM, Red Velvet is actually the highest-charting rookie group of 2014 so far.
Park Boram debuts at No. 11 with "Beautiful," but she should rise even higher next week judging by her current performance on real-time digital charts like Melon.
On the other hand, Ladies' Code's "Kiss Kiss" debuts at No. 59, but unlike Park Boram's song, it probably won't climb any higher next week; as of this posting, it's already almost out of Melon's top 100. This will actually mark the first real flop for the group, who have been on a winning streak since launching last year with "Bad Girl."
A few spots down is Brown Eyed Girls' "Hush" at No. 62, followed by Hwayobi's "Closer" at No. 66.
Check out this week's new K-pop hits, below.
No. 1. San E - Body Language
No. 9. Red Velvet - Happiness
No. 11. Park Boram - Beautiful
No. 59. Ladies' Code - Kiss Kiss
No. 62. Brown Eyed Girls - Hush
SISTAR have hung onto the No. 1 spot for a second week with their latest single, "Touch Your Body." The song is still sitting comfortably at No. 1 on the Melon digital music chart, too, so we could potentially see the quartet spend a third week at the top of the Gaon chart. If that happens, then "Touch My Body" will become the longest-running No. 1 in almost two years.
Overall, "Touch My Body" is SISTAR's fifth No. 1 as a full group, and their 11th if you include their subunit, solos, and collaborations. It's this kind of success that's helped them become Korea's second biggest girl group -- after Girls' Generation, of course.
In second place is Block B's "Her," which climbs one spot to No. 2 this week. It's the highest-charting song of Block B's career, and its success is pretty impressive by boy band standards. Male artists generally tend to fare better with physical album sales, while the digital market is dominated by girl groups and OST ballads.
HyunA's racy "Red" debuts at a solid No. 3, matching the position of her signature hit, "Bubble Pop!," but failing to reach the No. 1 and No. 2 peak of both "Ice Cream" and "Change."
JYJ's new single "Back Seat" debuts at No. 6, while all the songs from their latest album, Just Us, are scattered throughout the rest of the top 100.
Further down, Wonder Girls' Yenny, who now goes by the bizarre and confusing name of HA:TFELT, enters at a respectable No. 16 with her first solo single, "Ain't Nobody." The position pales in comparison to her ex-bandmate Sunmi, but is relatively decent by solo female standards, putting her on par with T-ara's Jiyeon and Hyomin.
Speaking of flops, BESTie's "Hot Baby" debuts at a disappointing No. 53. Although this matches "Thank U Very Much" as their highest-charting single, it's still a let down for the group, who should be doing much better at this point.
Check out this week's key K-pop hits, below.
No. 1. SISTAR - Touch My Body
No. 3. HyunA - Red
No. 4. INFINITE - Back
No. 6. JYJ - Back Seat
No. 16. HA:TFELT - Ain't Nobody