I’m constantly on the lookout for the best makeup brands on the market…and it’s not solely dependent on what BeautyTok influencers tell me to buy. I try the product myself and get a sense of what works on me before making a sweeping judgment on the brand.

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I’ve been carefully curating my skincare routine for over a year now. Par for the course, skincare related TikToks have been flooding my FYP, selling me every trendy product on the block. Whether or not they work is a different question. I’ve fallen for gimmicks, traps, and cute packaging, but I’ve also found a solid 6-step routine.
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