CULTURE

How Social Media Changed Celebrity Relationships

Social media has ruined celebrity relationships and built empires— from Chris Pratt to Kim Kardashian, tabloid culture has risen to explosive, new heights via Twitter and Instagram.

Gaga and Cooper

Photo by Matt Petit/A.M.P.A.S./Shutterstock

Irina Shayk and Bradley Cooper broke up after 4 years of dating, which included almost a year's worth of rumors about Cooper's friendship with costar Lady Gaga.

Gaga was eager to gush about Cooper, gazing breathlessly into his eyes anytime they were on a red carpet. Their on-screen love led to off screen speculation about their undeniable chemistry. A Star is Born's press run concluded with many awards and, honestly, has yet to entirely end. The pair's charm began to wear thin as people became annoyed by Gaga and put off by Cooper's hubris.

The movie's press run was reminiscent of older Hollywood tactics, when co-stars pretended to be in a relationship to promote their films and each other's careers. Nowadays, celebrity relationships can be mutually beneficial arrangements that not only increase the star's respective cultural relevance and fan bases, but offer the opportunity to building a corporate brand around their romance.

When famous couples do break up, fans experience a fraction of the star's heartbreak because of months or years of investment in the couple—following their relationships online, in videos, and on talk shows. One of the most notable couples in recent years to use social media to address their break up was Anna Faris and Chris Pratt. Anna posted a text message to her feed and Chris posted the same on Facebook, personalizing the PR announcement.

Social media has offered celebrities a way to directly talk to the public and vice versa. In return, fans can begin to feel like they know their favorite celebrities personally, beyond the voyeurism of magazine readers. Online, the public has a voice that intervenes in the real life relationships of celebrities. Now, social media allows fans to relentlessly weigh in on stars' personal lives with relative anonymity.

Months after her separation from her Pratt, Faris detailed her marriage's narrative, explaining how the rumors about her then-husband and his co-star, Jennifer Lawrence, made her feel "incredibly insecure" during the Passengers' press run, with tabloids constantly covering the chummy pair. The media's speculation over who is dating who can be rooted in truth, but can also have real world effects on relationships.

Similarly, rumors of a romance between Harry Styles and Louis Tomlinson percolated for a long period. In turn, fans' obsession about the two became paralyzing for the friendship. Back in 2017, Tomlinson commented on how their hyper-analyzed interactions ruined their relationship:

"It created this atmosphere between the two of us where everyone was looking into everything we did. It took away the vibe you get off anyone. It made everything, I think on both fences, a little bit more unapproachable."

The public's ability to comment whatever whenever online escalates the power of the media to insert themselves into celebrity relationships. The stampede of opinions from journalists and online trolls can be suffocating and destroy relationships, like the many who theorize to this day about Shayk and Cooper. Eventually, Lady Gaga told people to "f**k off" after being heckled, once again, about Cooper, a reaction that almost certainly came from a place of exhaustion from the constant rumors.

Meanwhile, celebrities in secure relationships are able to profit off social media by building their image around their personal lives. Chrissy Teigen became an internet sensation through Twitter, molding a career beyond modeling while expanding her family with John Legend. Last year, the husband and wife began starring in ads together, the first being for Google Duo. The pair even hosted A Very Legendary Christmas together on NBC, which proved the couple's immense marketability. Their relatability and online banter are easy selling points for those who care about a more down to earth, famous family.

Before the dominance of social media, the Kardashians were some of the first celebrities to utilize the platform to elevate their fame by connecting with fans and bringing them a step further into their "lives." At the time, Kim's relationship with Kanye was one of the first to demonstrate the possibilities for A-List influencers. Their relationship propelled Kim into another realm of celebrity and exhibited how the internet can heighten celebrities' reputations. Each Kardashian has been able to increase their visibility due to the people they date or wed. While that is not a new concept, the direct accessibility to the stars through our personal devices increases individuals' investment in following celebrities' daily lives. In the meantime, celebrities take advantage of their devoted fans. With the saturation of ads and promotional posts embedded in personal content, it can feel like one can't escape capitalism: Celebrities want us to conflate purchasing their endorsed products with being a supportive fan.

Unfortunately, the difference between social media and self promotion is becoming more difficult to differentiate. With the rise of social media, celebrity brands are more cultivated than ever, and the means of promoting those brands are through rumors and publicity about high-profile relationships rather than artistic work. The subconscious reckoning of tabloid culture manifests in a more personal, somewhat inescapable way which can ruin relationships or increase net worth, all while staying in a field of vision consumers can enjoy by taking toxic pleasure in gossip.

CULTURE

Is Britney OK?

Spears called out the paparazzi for the first time since the mid 2000s, raising eyebrows and possibly pointing to an unraveling icon.

Britney Spears

Pariente Jean-Philippe/Sipa/Shutterstock

Britney Spears has been hounded by the press and paparazzi for over two decades now.

Lately, her social media page is not only filled with typical mom quotes, but also more personal messages about her wellness and life. Her first Instagram story, however, diverged from these patterns.

After yachting with her boyfriend, Britney took to Instagram to introduce a "conspiracy theory" she's been working on:

"Hello, and please don't judge me, I look haggard right now. But my question to all of you is: a lot of fans in our world today, they always are subject to really criticize people and say that the pictures and videos that they're posting are either not on time or they're fake.

"But no one ever really asks: Are the paparazzi pictures fake, and do the paparazzi people do stuff to the pictures and is the news really real? It's a conspiracy theory that I'm actually interested in. Yesterday I went swimming. I look like I'm 40 pounds bigger [than I am today]. This is how I am right now, and I'm skinny as a needle. You tell me, what is real?"

While Spears is in fact "skinny as a needle" and toned like a goddess, angles were obviously a factor.

She tends to be sillier on her Instagram than some of her pop peers, but the pressure and refocused spotlight may be getting to her. With the #FreeBritney movement and on-going concern for Britney's mental health, it's difficult not to take note of the manic expression on the star's face in the video. The proud gym rat prioritizes her physique, but calling out the paparazzi for the first time since the mid 2000s raises eyebrows and possibly points to an unraveling icon. Spears' distrust of the media is understandable, as the traumatizing tabloid era and Britney frenzy would make anyone distrustful and full of disdain. Hopefully, the media can soon regain her trust to help drive the #FreeBritney movement forward.

Culture Feature

The Toxic Effects of Social Media on Young Celebrities

In recent interviews, Selena Gomez and Game of Thrones' Maisie Williams have both opened up about their struggles with mental illness.

Selena Gomez

Image Press Agency/NurPhoto/Shutterstock

On Wednesday, at a press conference at the Cannes Film Festival for The Dead Don't Die, Selena Gomez got candid about the side effects of social media.

"For my generation specifically, social media has been terrible," Gomez said. "I understand that it's amazing to use as a platform, but it does scare me when you see how exposed these young girls and boys are. I think it's dangerous for sure."

She added, "It's impossible to make [social media] safe at this point… I see these young girls, I'll meet them at meet-and-greets, and they're just devastated by bullying and not having a voice. I would be careful and allow yourself some time limits of when you should use it."

Gomez has long been open about her struggles with mental health. In October 2018, she was hospitalized and entered a treatment facility for anxiety and depression. This past April, she told Coach's Dream It Real podcast about her time in treatment and in therapy, and also mentioned social media and its detrimental consequences.

"It is not that healthy to be on [social media] all the time because I noticed with me, I got kind of depressed looking at these people who look beautiful and amazing, and it would just get me down a lot, so I just think taking breaks is really important. But just know that most of it isn't real," she said. "I don't mean to be rude, but it's very unrealistic in a lot of ways, and I think that for me, I want to protect the youngest generation because they are exposed to so much information, and I feel like that causes a lot of anxiety at the youngest age."

The day after Gomez spoke at Cannes, her thoughts were echoed by Game of Thrones star Maisie Williams, who told the podcast Happy Place that fame has been detrimental to her mental health—and the Internet's willingness to corroborate her insecurity with cruel comments only made things worse. "Honestly, I want a normal life....I don't want any of this crazy, crazy world because it's not worth it," she began, adding that used to seek out negative online criticism so she could "sit in a hole of sadness."

"I still lie in bed at, like, 11 o'clock at night telling myself all the things I hate about myself," she said. "I think there was a period of time where I was very sad, and then I came out of that, and now it's just really terrifying that you're ever going to slip back into it. That's still something that I'm really working on, because I think that's really hard. It's really hard to feel sad and not feel completely defeated by it."

However, Williams followed these admissions with some hopeful sentiments. "As soon as you start digging, you start asking yourself bigger questions than "Why do I hate myself?" It's more like, "Why do you make yourself feel this way?" The answers to all of these questions really are within you. It sounds really hippie-dippy and like 'look within you to find peace,' but it is true and at the end of the day you're making yourself feel this way for a reason."

Finally, she said that though she still struggles, the best cure has been self-acceptance. She's learned to understand that "everyone is a little bit sad," she said, adding that "at least dropping the act and just being who you truly are, I think that's definitely a first step."

It's currently Mental Health Month, so Gomez's and Williams's comments come at an appropriate time. Though their stories are different, they both contain common threads: fame is not a cure-all, and social media and the Internet can be extremely detrimental to anyone's health, no matter how successful (or kind, or talented, or loved) one actually is.

They're far from being the only stars who have been open about mental health struggles. Williams' Game of Thrones co-star Sophie Turner has also come clean about her experiences with depression and body image. "I have experienced mental illness firsthand and I've seen what it can do to the people around [the sufferers] as well," she told Marie Claire Australia.

She echoed Williams' sentiments about the struggles of growing up on the set of Game of Thrones. "Maisie and I used to do it [stay inside] together. I think being friends with each other was quite destructive because we were going through the same thing," she said on Dr. Phil's Phil in the Blanks podcast. Her comments make an important point: while honesty and openness about mental illness is important, lamenting and practicing destructive behaviors with other mentally ill people is usually unhelpful.

Instead, Williams implied, a support system should include a wide variety of people—including a therapist. "Everyone needs a therapist, especially when people are constantly telling you you're not good enough and you don't look good enough," she said. "I think it's necessary to have someone to talk to, and to help you through that."

Selena Gomez has expressed similar feelings about therapy. She's praised DBT (dialectical behavioral therapy), a practice originally created for people with bipolar disorder that has been effective in treating depression, anxiety and more. According to a Vogue profile, Gomez is a "profound" believer in DBT, and said that it "has completely changed [her] life."

It's not only the super-famous who struggle with mental illness. Many studies have shown that social media and the Internet are having widespread effects on mental health across the board, with Facebook as the worst culprit and Instagram not far behind. In general, approximately 1 in 5 adults suffer from a mental illness.

So what can we do about this? There's focusing on gratitude, accepting emotions as they are, and developing a healthy support system, to name a few. Also, limiting social media can help. "Perhaps you set a limit on your screen time each day or turn off your devices at a certain time every night. Whatever you do, carve in plenty of time for "real life," writes Dr. Saju Mathew, M.D. "You'll be happier and healthier for it." Of course, nothing can replace good old-fashioned therapy.


Eden Arielle Gordon is a writer and musician from New York. Follow her on Twitter @edenarielmusic.


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