CULTURE

What Are They Doing With All Those Yeezys?

So Adidas finally decided they’re going to with the Yeezys

NEW YORK - SEPTEMBER 3: Kanye West is seen exiting her hotel on September 3, 2016 in New York City.; By Liam Goodner // Shutterstock

Remember when Kanye West went on a tear and, in a series of cascading failures, alienated himself from the industry and lost all of his contracts?

After a series of controversial statements, a flop of a Paris Fashion Week show, and problematic behavior that culminated in an antisemitic rant…Kanye West’s unchecked platform was finally checked. One by one, industry players spoke up against him until finally, he lost his deal with Adidas — the seminal collaboration which birthed his Yeezy shoe product.

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The luxury retail market is no stranger to brands stepping out of their comfort zones and into the world of fashion. Think: Hermes switching from saddles to purses, Louis Vuitton pivoting from luggage to fashion, and, more recently, Tiffany & Co. collaborating with Nike. And, yes, sometimes it works perfectly (LV)...but sometimes, it fails (Tiffany).

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In between posting dance videos, chaotic lip syncs, and performing a social experiment on Ice Spice to completely replicate her, North West is certainly TikTok’s busiest nepo baby. At all hours of the day, you can find @kimandnorth alive on the app. Whether it be North forcing Kim Kardashian to do dances created by Charli D’Amelio or posting sped-up videos of Drunk Elephant products – it’s wild.

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Frontpage Popular News

The World Revolves Around Rihanna

But You Already Knew That

Updated 2/24/23

Does the woman ever stop? After making an appearance at the Golden Globes earlier this year, it's been confirmed that Rihanna will perform live at the Oscars. The eight-time Grammy award winner will take the stage and sing "Lift Me Up" her original single from Black Panther: Wakanda Forever. It's her first single since the ANTI era.

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Image via Gabriele Holtermann/UPI/Shutterstock / Balenciaga Store in New York City, United States - 29 Nov 2022

Balenciaga is no first-time offender. The infamous fashion house has been riddled with controversy for years. From its less-than-quick dealings with their Kanye West collaboration post-Ye’s antisemitic comments to their blatant appropriation of Black culture.

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MTV

Awards shows were once the epitome of all things Hollywood. Glamorous ball gowns and men in fresh suits, the best new singer or actor celebrated, the greats all in attendance. But how the mighty have fallen.

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