CULTURE

Kim Kardashian Earns Japanese Wrath for Trying to Trademark "Kimono"

It's like when Gwen Stefani culturally appropriated all of "harajuku" sub-culture, only worse.

Infamous culture vulture Kim Kardashian West clearly isn't planning on becoming a copyright lawyer after she takes the California bar exam in 2022.

Kardashian disregarded about a thousand years of Japanese history when she applied to trademark the word "kimono." That's the name of the 38-year-old reality TV star's new line of shapewear—apparently, the fact that her name appears in the first three letters of the word makes her feel entitled to re-brand the traditional Japanese garment as her flesh-colored knock-off Spanx. Kardashian recently tweeted, "Finally I can share with you guys this project that I have been developing for the last year. I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work."


kim kardashian kimono Kimono

Called "tasteless," "awful," and "baffling," the new line shares no commonality with the Japanese formal wear it's named after, and the website offers no acknowledgment of the culture it's appropriating. Regardless, on June 19 Kardashian filed to trademark "kimono" for her personal brand. Multiple applications at the United States Patent and Trademark Office cite her new business venture as "Kimono Intimates" and request trademarks for names like "Kimono Body" and "Kimono World" to cover a full line of body-hugging lingerie and bodysuits. A Tokyo Fashion account shared the document on Twitter, posting, "Kim Kardashian filed for a bunch of trademarks on the word 'kimono' (even for actual kimono), which, if granted, would allow her to ban Japanese companies from using the word 'kimono' in America. Somebody call Cool Japan ASAP. 😱😱"


To clarify, unlike its bastardized American counterpart worn as robes and beach cover-ups, an actual Japanese kimono is a free-flowing, ankle-length gown, cinched at the waist with a sash called an obi. Made from fabric with ornate designs, the traditional dress is often passed down through generations and symbolizes health, prosperity, and familial respect. In short, people wear kimonos to weddings, funerals, and celebrations—not as underwear.

While Kardashian's disrespect is far from surprising, considering her long history of mistaking cultural staples as fashion statements (she's defended wearing an Indian headpiece and African Fulani braids as "cultural inspiration" rather than appropriation), Japanese people were pissed. Soon after the story broke, "kimono" became a trending Twitter topic in Japan. Japanese news editor Yuko Kato immediately criticized, "@KimKardashian Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it's merely a word play on your name. Pls reconsider."

Japanese artist Emi Kusano posted, "Me wearing A #KIMONO with hakama for my graduation👘🎓🌸 Very sad to hear @kimkardashian has trademarked 'Kimono' for her new underwear line😭 #KimOhNo."

Another Japanese user wrote, "We welcome foreigners who respect, try, arrange and enjoy our culture. However, the name for our traditional clothes 'Kimono' does not mean underwear nor your tool for making money. I suggest you reconsider about it."

Altogether, Kim's had a hard week. Days before Twitter called out her latest cultural appropriation with the mocking hashtag #KimOhNo, she incurred the wrath of Jameela Jamil for her new line of body makeup under KKW Beauty. The actress replied "hard pass" and encouraged women not to feel pressure to cover up their stretch marks and scars; rather, "save money and time and give yourself a damn break."

When Kardashian revealed her Kimono line on Twitter, she tried to keep it light, adding, "Fun Kimono Fact- Kanye drew the Kimono logo." Luckily, one Japanese account immediately enlightened her, "Fun Fact: Kimono were traditionally made to hide curves, not accentuate them."

Fashion fact: The entire beauty industry is meant for self-expression, confidence, and creativity, not to treat symbolic cultural artifacts as accessories for Instagram.

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CULTURE

Kylie Jenner Threw a Tone-Deaf "Handmaid's Tale" Party, and Why Are You Even Surprised?

It's your own fault for expecting better from someone who promotes toxic diet products and who culturally appropriates like claiming tax deductions.

Original: Instagram/Kylie Jenner

Travel back in time: Before the media made Prince Harry and Meghan Markle the stars of the multiracial fairy tale Disney has never provided us, Prince Harry attended a party with one of the dumbest themes of all time.

In 2005, a young, rich, and ridiculously tone-deaf Harry attended a "colonial and native" costume party dressed as a Nazi. It was outrageous and especially strange for a member of the high-profile (albeit powerless) royal family, but, hey, all 20-year-olds are idiots.

This past weekend Kylie Jenner, the 21-year-old member of America's de facto (and frighteningly powerful) royal family, topped the list of offensive, tone-deaf, and ridiculously privileged party themes when she threw her friend a Handmaid's Tale-themed birthday party. Kylie and Sofia Richie posted photos of the detailed affair to Instagram, with Jenner posting to her Instagram Story: "You know The Handmaid's Tale is my favorite show ever … so for Stassi's birthday … welcome to Gilead."

Of course, when you're not the world's youngest billionaire, The Handmaid's Tale is not so much a cute party theme but rather Margaret Atwood's cautionary tale about female objectification and oppression in a dystopian, totalitarian future (which, thanks to a conservative Senate, seems closer to reality every time Congress convenes).

It's an impressive display of ignorance that lacks all the self-awareness you'd expect from the Jenner-Kardashian who's culturally appropriated dreadlocks and cornrows for the sake of a selfie and who heinously waited 20 years to try cereal with milk. Accordingly, Twitter exploded with indignation at the bald display of poor taste, naivety, and sheltered privilege that drove Jenner to host a party with cocktails named "Praise Be Vodka" and "Under His Eyes Tequila."

kylie jenner handmaids tale Instagram


kylie jenner handmaids tale Instagram




Really, it's our fault for expecting better from someone who promotes toxic diet products like "miracle" diet teas and who claims cultural staples like tax deductions. Even if Jenner follows her sister Kendall's example and publicly apologizes for her tone deafness, Kylie's brand shouldn't be held to higher expectations than this Gilead stunt. After all, it took Prince Harry 12 years to go "from Nazi dress-ups to model royal," Maybe in 12 years, all we'll remember is how "Handmaid's Tale Garb Is the Viral Protest Uniform of 2019" and think Kylie was a subtle feminist icon. God help us all.