Louis Tomlinson, previously of One Direction fame, just released his new single "We Made It."

The pop star announced his debut solo album, entitled Walls and dropping January 31, 2020, the day before releasing the song. The music video follows a young couple through the formation of their relationship and the eventual hardships they face, as Tomlinson sort of just looks on and narrates like a creepy, British fairy godmother. It seems as if maybe Tomlinson could only be bothered to go to one day of filming, so they shot the video without him and then just inserted shots of him singing with his hands in his pockets in front of vaguely similar scenery.

But the video aside, it's a song so wholly unremarkable that every time you read the name you may find yourself singing the far superior "Love It If We Made It" by The 1975 in your head—even if you're still literally listening to Tomlinson's song. It offers a repetitive, almost NSYNC-like rhythm and rhyming scheme, with lyrics that a robot could have written in its spare time. Unfortunately, it seems Tomlinson has taken his love of early 2000's British rock and channeled it into the creation of tepid, noncommittal music that sounds like someone trying to imitate The Wombats trying to imitate The Arctic Monkeys. It's so many levels removed from the kind of edgy, punch-you-in-the-face, British rock it's desperately trying to be that it ends up sounding like nothing at all.

MUSIC

Louis Tomlinson Wants to Be in Oasis So Bad

"Kill My Mind" is an Oasis rip off in the least flattering way.

Louis Tomlinson wants us to know that he's been listening to rock music.

Louis Tomlinson - Kill My Mind (Official Lyric Video)www.youtube.com

In an awkward 2017 profile with The Guardian, the former One Direction member described himself as "forgettable" and endorsed the idea that he was the "lowliest" member of the group, citing the fact that he never had a single vocal solo during his time with the band. "I'm trying to work out why it is that I'm [doing this]," he said, as a few offerings off his upcoming solo album played in the background. So he did what any uninspired artist would do: he went back to his "roots" and listened to the music he grew up with. "I grew up loving bands," Tomlinson told MTV. "Because I'm from the north of England naturally everyone's obsessed with Oasis and Arctic Monkeys." Consequently, Tomlinson's new single, "Kill My Mind," sounds like a mediocre tribute to early aughts British rock.

"Kill My Mind" is melodically reminiscent of a 2006 Arctic Monkeys B-side, while lyrics like, "kept me living from the last time, from a prison of a past life," attempt to carry the metaphorical significance of an Oasis record, but mostly just don't make any sense. Tomlinson's attempt at a low nasally growl when he sings, "and you hate me, and I want more," just sounds like Liam Gallagher mimicry. Thematically, Tomlinson's wish-washy narrative makes it sound like he's trying to appear more prolific and rock-and-roll-esque than he actually is. Even the lyric video shows a cartoon Tomlinson directly copying the outfit and stance of Liam Gallagher during an Oasis performance. All of it feels fraudulent, none of it is compelling, and all of it suggests Tomlinson would rather be a third Gallagher brother than himself.