I’m constantly on the lookout for the best makeup brands on the market…and it’s not solely dependent on what BeautyTok influencers tell me to buy. I try the product myself and get a sense of what works on me before making a sweeping judgment on the brand.

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We entered 2023 fully under the grip of influencers. Names like Alix Earle and Monet McMichael perch in front of their ring lights and we eat up every bit of info about each and every product they use in their makeup routine. In fact, not only are people in love with these influencers, but every product they mention typically leads to nationwide sellouts.

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CULTURE

SKKN By Kim is Not Worth the Hype: Here are the products we recommend instead

SKKN is here. So is its ... decorative bathroom accessories? Our editors say no.

Kim Kardashian for SKKN

via SKKN

You’ve probably heard a lot about Kim Kardashian’s new skincare line, SKKN by Kim.

It first entered the news cycle just by virtue of being Kim’s brand. After shutting down KKW Beauty and KKW Fragrance, everyone wondered what Kim would do next. Surprisingly, her popular apparel brand Skims gets rave reviews for quality and comfort. So when she launched SKKN, she inevitably made headlines.

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