SPICA's a group that's been hanging around the K-pop scene for a couple of years now, but have never quite been able to take things to the next level. They've got almost all the ingredients to become successful --great vocals, catchy songs, good looks-- but they're still missing an original image to sell it all with.
They've recently tried to rectify this by hooking up with K-pop Queen, Lee Hyori, who's been trying to turn SPICA into stars since last year -- even going as far as to become the group's mentor for a reality show. Last year she turned the girls into Instagram-filtered hipsters for their single "Tonight," but now she's gone one step further by serving as both the writer and the producer of their new single, "You Don't Love Me."
As expected, Hyori's mark is all over this comeback. The song's retro pop-soul sound is something the "Miss Korea" songstress thoroughly explored on last year's Monochrome, and the camp and sexy '60s concept is exactly the kind of thing you'd expect to see Hyori doing.
It's by far the best video SPICA's ever done, and the song is a lot better than similar-sounding K-pop hits, like Girls' Generation's "Dancing Queen" and Lee Hi's "1,2,3,4," but at the end of the day it still looks and sounds too much like an obvious extension of Hyori.
SPICA definitely delivered with this comeback and it may even become a minor hit, but they're never really going to make it big unless they find their own identity and stop riding off of Hyori's coattails.