The luxury retail market is no stranger to brands stepping out of their comfort zones and into the world of fashion. Think: Hermes switching from saddles to purses, Louis Vuitton pivoting from luggage to fashion, and, more recently, Tiffany & Co. collaborating with Nike. And, yes, sometimes it works perfectly (LV)...but sometimes, it fails (Tiffany).

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One of the most elusive parts about luxury fashion brands like Louis Vuitton, Mugler, or Dior is that they don’t instantly produce their clothing with cheaper fabrics just to fit trends. They dictate the trends, while fast fashion brands like Shein, Forever 21, and H&M rush to copy them. Fast fashion is always more affordable but is equally guaranteed to fall apart within three washes.

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In a world of luxury items, we are no strangers to high-end fashion brands intermingling with mass-market fashion. Hermès, once known for producing saddles, eventually made their way into the world with their bags. Louis Vuitton, the luggage empire, is now a leading face in fashion weeks everywhere. Tiffany, however, has stuck to jewelry.
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Each year, GQ rounds up 16 of the year’s most in-demand, handsomely dressed men and then asks you - dear reader - to vote for The One. It’s the March-Madness-Bracket for fashion magazine fans and superfans alike. This year’s choice was Oklahoma City Thunder's star player, Shai Gilgeous-Alexander.

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Anne Hathaway looks like she hasn’t aged a day since Princess Diaries. We all know her, we all love her. And she’s back and better than ever.

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