I grew up watching print magazines slowly turn into forgettable social media reels and semi-viral online articles. But their core content hasn’t changed: follow the It Girl, become the It Girl. The It Girl changes with the season, but during her time in the sun, she dictates trends and demands respect wherever she goes.

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We entered 2023 fully under the grip of influencers. Names like Alix Earle and Monet McMichael perch in front of their ring lights and we eat up every bit of info about each and every product they use in their makeup routine. In fact, not only are people in love with these influencers, but every product they mention typically leads to nationwide sellouts.

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