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Top Stories

Wait…New Balances Are Cool Now?

The sneaker of summer street fashion wasn’t always so glamorous…

Jai Phillips
06.27.2022
https://www.elle.com/fashion/shopping/a32333620/isolation-new-balance-sneakers/

It’s 2010 and your mom brings home a pair of New Balance sneakers. You internally, maybe even externally, cringe. Not the dad shoe. You can see your friends mocking you even now once they see you in those Dad Force 1’s.

Fast forward to present day and we are looking at the hottest sneaker on the market. Today, you’ll most likely find New Balances being resold at a 300% uptick from their market price. Or, if you’re the luckiest person on the planet, you can find them when they sell out in seconds flat during one of their drops.

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