BTS ARMY made sure the new single broke records—whether it was the group's best song or not.
In April of last year, sensational K-pop girl band Blackpink broke a major YouTube record with the premiere of their music video for "Kill This Love."
The video garnered nearly 57 million views in its first 24 hours, narrowly edging out the record Ariana Grande had set several months earlier with her cringeworthy ex-smearing anthem "Thank U, Next."
But less than a week later, Blackpink's record was thoroughly smashed by the slightly more sensational K-pop boy band BTS with the video for their single "Boy With Love," featuring Halsey. The record that had taken more than 14 years of YouTube's slow, incremental growth to set, was—in a matter of days—surpassed by a wide margin.
The fallout of "Dramageddon 2.0" has called up questions about what it means to be "real" as an Internet celebrity.
2020 has been a rough year for Shane Dawson.
After more than a decade of making over-the-top sketches and self-serious "documentaries" on Youtube—growing a fanbase of millions who view him as their wacky friend—Dawson became embroiled in on-going drama between beauty vloggers Tati Westbrook, James Charles, and Jeffree Star.
In what's become known as "Dramageddon 2.0," Dawson is accused of manipulating that drama from behind the scenes in order to boost his own videos. And that drama has brought up the regrettable history of Dawson's racist and otherwise offensive "comedy."
This included the moment that brought him to the attention of Jaden Smith and Jada Pinkett Smith—when Dawson pretended to be pleasuring himself to an image of then-11-year-old Willow Smith, while sexualizing the lyrics of her song "Whip My Hair."
The platform has shifted dramatically from its humble, open origins
On April 23rd, 2005, YouTube Co-founder Jawed Karim uploaded the very first video to the fledgling platform.
An 18-second clip of the young entrepreneur entitled "Me at the Zoo," the video is short, simple, unfocused, and innocent—like most of YouTube's content in its early days. As mundane as it is, its value as an artifact of online culture has garnered it over 90 million views to date.