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UMG Says You Can't Listen To Taylor Swift On TikTok

In a Clash Of The Titans: The Music Industry Takes on TikTok

Part of the music industry in today's world involves promoting via social media - especially on platforms with mega-influence like TikTok. Artists will tease songs, new artists will be discovered on the platform, and if a sound goes viral tracks can resurge and soar into popularity. You saw it with songs like "Kill Bill" by SZA and "Flowers" by Miley Cyrus.

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