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Is Kanye West Starting a Cult? Let's Consider the Signs

Don't drink the Kool-Aid.

Kanye West's Sunday Services have generated a lot of speculation and theories and certainly have inspired more than a few evangelicals.

Back in December, Kanye West and Joe Rogan discussed the possibility that Kanye might come on Rogan's show to do a "serious interview speaking on mental health." However, the show was later canceled, and Rogan just recently stated that he thinks Kanye is "starting a new cult. It's clear, he's on his way," he said. "It's probably gonna be huge."

Kanye's Sunday Services have been drawing comparisons to cults since their inception. "It's got the early trappings [of a cult], I guess we could say," cult expert and sociologist Janja Lalich said to Vox. To better understand whether or not Kanye West is starting a cult, or if you're looking to start one of your own, here are five characteristics shared by the average cult.

1. Cults have charismatic, unquestioned leaders

Cults are nothing without their leaders. A great cult leader is able to persuade followers that they're the messiah, unquestionably knowledgeable and endowed with the secrets to the universe. Leaders often create stories about their own greatness, starting small and then building themselves into a messiah-like figure.

2. Cults use some form of brainwashing or indoctrination

Cults indoctrinate their members into the belief that their allegiances should always be to the cult above all else. They often do this by using a process called indoctrination, which slowly persuades people to fall completely for the cult's ethos. Cults use indoctrination to "break down a person's sense of self," according to How Stuff Works, using techniques like thought reform, isolation, induced dependency, and eventually, dread. As far as we know, Kanye hasn't yet done this.

The New Yorker

3. Cults use an "us versus them" mentality

Members of cults are taught to believe that all of their own beliefs are absolutely, unquestionably correct, while others' are fundamentally flawed. Interestingly, many cults actually aren't religious, though many cult members were raised religious but left their faiths.

4. Cults are exclusive—and lavish praise on their recruits

Most cults make their recruits feel special and seen, eventually convincing them that the cult is worth giving up their lives for. People who join cults tend to suffer from low self-esteem and a desire to belong to a group as well as naive idealism, according to Psychiatric Times, making them prime targets for cult recruitment.

5. Cults often exploit their members

More often than not, cults wind up exploiting their members, either monetarily, sexually, or both. Once recruits are totally indoctrinated into the cult, lavished with attention and completely convinced to swear loyalty to the cult, then the exploitation usually starts.

Judging by these criteria, Kanye West is probably not starting a cult.

West does have some characteristics of a cult leader in that he's always believed in his own genius; but for now, it seems like the Sunday Services are just experimental efforts to blend West's love of music promotion with his newfound born-again faith. Actually, most cults seem far more malicious than what Kanye is trying out—thus far, his organization has nothing on, say, the cult of capitalism, or the cult of Christianity.

Cults are part of the fabric of American life. Make sure you know the signs, and if you ever feel tempted to accept any form of Kool-Aid, think again.

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Fragmented Reviews for Every Song on "Yandhi"

An incomplete review for an incomplete album

Image By Ovidiu Hrubaru via Shutterstock ID

Kanye West's gospel album Jesus Is King may have been delayed indefinitely, but he's certainly not keeping quiet.

— (@)

September 3rd saw the release of Francis and the Lights' atmospheric "Take Me to the Light," which Kanye appeared on alongside Bon Iver. On Sunday, Kanye performed with a gospel choir in a church in Jamaica, Queens. And today, nine of his unreleased songs surfaced on the Internet—as iTunes ringtones.

Take Me to the Light (feat. Bon Iver and Kanye West)www.youtube.com

In September 2018, Kim Kardashian announced that her husband's next album would be called Yandhi. That album never appeared and was eventually scrapped, or so we thought. But as of today, people can listen to 26-second excerpts of nine songs from the album via the ringtones section of the iTunes store. To own the tracks, you'll need to fork over $1.29 for each.

In the age of streaming and texting, does anyone call each other or use ringtones anymore? It's hard to say what Kanye's up to, but then again, he's been a reliable wild card for years.

There is heavy speculation that the songs were all leaked by someone other than Kanye, meaning that it's possible that these songs reached us illegally. Regardless, this could be the last collection of secular material we ever hear from West, judging by his recent declaration that he'll "only do gospel music" from now on.

So, to match the nature of the brief samples we were given, here's a short, incomplete review of each song:

The first track, "New Body," places a punchy, vintage hip-hop beat and record-scratch sound over a recording of a flute. The song, which features Ty Dolla $ign and Nicki Minaj, leaked in July. Its release comes after Nicki announced her possible retirement from music, so these might be the last bars we hear from either of them for a while.

Kanye West Ft. Nicki Minaj, Ty Dolla $ign - New Bodywww.youtube.com

"Slave Name" places a triumphant electric guitar solo over chill-inducing choral melodies and flickers of electric piano. In its emotional intensity, it resembles the iconic climax of "Runaway" (though it never quite reaches that level of spiritual grandeur, but then again, it never gets the chance to). The far-too-short fragment now available on iTunes appeared in several versions as a leak and samples the song "Wally Wider" by Delicate Stevens.

kanye - slave name (extended)www.youtube.com

"80 Degrees" puts a trap beat over synthy flourishes and slurred falsetto vocals. You can make out the statement, "I can walk on the water," which goes well with Kanye's new born-again religious convictions. Kanye previously teased the song in a promo video, but this is the first we've heard of its release since then.

KANYE WEST- 80 DEGREES (HURRICANE) FULL LEAKwww.youtube.com

"Alien" is all lush, stratospheric synths and spaced-out woodwinds, which seem to be the defining characteristic of this album. Opening with the line, "I won't let them get the best of me," this song is reminiscent of the wide-eyed aggression of the Graduate. It leaked in full in July, but it's tough to find online, so you might be stuck with the ringtone for now.

On "Law of Attraction," Wyoming's newest resident begins with a chorus made up of muddled harmonies. It then veers into a rap verse over what sounds like a car door alarm (which has annoyed some fans so much that one made a version without the beeps, though some firmly stand by the beeps). This song was also leaked in full in July and is sometimes called "Chakras/Law of Attraction." It's a seductive collage of futuristic sounds and autotune, the kind of thing that, ultimately, only Kanye could make.

YANDHI - LAW OF ATTRACTION (WITHOUT BEEP)www.youtube.com

"The Storm" is smooth and glossy, with R&B elements that are almost reminiscent of Drake. "Don't troll yourself," the lyrics say. "Girl you owe it to yourself." Well, that's good advice, but the song itself unfortunately features the late, disgraced rapper XXXTentancion (alongside Ty Dolla $ign), making it somewhat hard to listen to. It does contain the poetic couplet, "We began after the storm inside / leaving then it's just the morning light," but as to whether its lyrical merits outweigh the presence of XXXTentacion (and Kanye's fraught persona, for that matter), that's for listeners to decide.

"We Got Love" features Teyana Taylor. Kanye debuted it on SNL in September 2018, then released the full track on SoundCloud in November, and it can be listened to in full online. It's an ode to success as a protest to struggle. "Love is the new money," goes the chorus—a rallying cry for today's world if there ever was one. A voiceover recording at the end goes, "You can have all the money in the world...but if you can't be a person of integrity while having all these things, then what does it mean? Your value is internal." One would wonder if Kim Kardashian believes this. Regardless, the song seems to indicate the presence of a newly inspired, enlightened Kanye.

Kanye West - We Got Love (Feat. Teyana Taylor)www.youtube.com

"Bye Bye" leaked in July (under the name "Bye Bye Baby") alongside "Law of Attraction." It was the third song on an early album tracklist. It's about overdosing, excess, UFOs, and refusing to take one's meds; and in its chaotic energy, it's most similar of ye and the singles that came out last summer.

As songs like "Bye Bye" highlight, Kanye has clearly struggled a lot. If religion is a way for him to make peace with the world and his own mind, and especially if it gets him to renounce his troublesome political viewpoints, we should all be here for it—even if it means that the best we'll get of Kanye West's secular repertoire are 26-second glimpses.

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