The luxury retail market is no stranger to brands stepping out of their comfort zones and into the world of fashion. Think: Hermes switching from saddles to purses, Louis Vuitton pivoting from luggage to fashion, and, more recently, Tiffany & Co. collaborating with Nike. And, yes, sometimes it works perfectly (LV)...but sometimes, it fails (Tiffany).

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CULTURE

What Are They Doing With All Those Yeezys?

So Adidas finally decided they’re going to with the Yeezys

NEW YORK - SEPTEMBER 3: Kanye West is seen exiting her hotel on September 3, 2016 in New York City.; By Liam Goodner // Shutterstock

Remember when Kanye West went on a tear and, in a series of cascading failures, alienated himself from the industry and lost all of his contracts?

After a series of controversial statements, a flop of a Paris Fashion Week show, and problematic behavior that culminated in an antisemitic rant…Kanye West’s unchecked platform was finally checked. One by one, industry players spoke up against him until finally, he lost his deal with Adidas — the seminal collaboration which birthed his Yeezy shoe product.

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CULTURE

What’s Next For Kanye West?

A whirlwind of Gap x Balenciaga, Julia Fox, and wrestling with the reality of Pete Davidson and Kim Kardashian

Kanye West

By Liam Goodner // Shutterstock

Kanye West is always in the middle of a redemption arc, it seems.

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CULTURE

What’s Going on with Kanye West’s Yeezy LLC?

What's next for the Yeezy empire?

Kanye West

By Liam Goodner // Shutterstock

Update June 8 2021:

The first piece from Kanye West's Yeezy x Gap collaboration has just been released.

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New York City, USA - May 2, 2016: Kanye West attends the Manus x Machina Fashion in an Age of Technology Costume Institute Gala at the Metropolitan Museum of Art

Kanye West is officially the richest Black man in the United States.

According to multiple media outlets, the 43-year-old rapper-producer is worth an estimated $6.6 billion, with over half coming from his clothing and sneaker line Yeezy. West's billionaire status became public back in April of 2020.

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Billie Eilish

Shutterstock

Certain musicians are blessed with the ability to hear, see, feel, or taste music, a variant of the neurological condition known as synesthesia.

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