In a crowded field of young pop artists, Zach Hood stands out.

In just a couple of years, the Alabama native has built an entire world of pastel aesthetics, illustrated cover art, and songs perfect for a late night at home. It's not an attempt to jump on the sadboi trend. It feels genuine, and fans have followed. "Isabelle" is his most popular track, but several of his songs have more than two million streams. A catchy hook can land an artist a hit. It takes purpose to build an entire catalog.