Thirdlove Black Friday 2026: The 8 Bras and Underwear to Buy at Up to 60% Off
From half-cup sizes like 34C½ to wireless bras with Precise Sizing™ that offer 3x more sizes than standard wireless styles, Thirdlove makes finding your perfect fit easier than ever. Add buttery-soft, smoothing fabrics you’ll forget you’re wearing, and you’ve got the bra drawer upgrade you’ve been waiting for – Now up to 60% off sitewide.
The Thirdlove Black Friday sale at a glance
- The big offer: Up to 60% off sitewide
- Best bra deal: The 24/7® Classic T-Shirt Bra, the brand’s #1 bra, for $35 (regularly $74)
- Wireless deals: 24/7 Classic Smoothing Scoop for $19, and other wireless styles from $25
- Colors to grab first: Cranberry and Evergreen, two of Thirdlove’s best-selling seasonal shades, which sell out fast in popular sizes
- Sizing: Half cup sizes on wired bras, and Precise Sizing™ on wireless styles, with 3x more sizes than standard wireless bras
- Exchanges: Free for 60 days on eligible orders, so you can stock up and still swap sizes
The 8 Best Thirdlove Bras and Underwear on Sale
Quick Shop: Gifts at a Glance
Tap a tile to shop or keep scrolling to find out why we choose each one
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1. Best overall deal: 24/7® Classic T-Shirt Bra
Why you’ll love it: Thirdlove’s #1 bra and the one that introduces half cup sizes. Memory foam cups mold to your shape, the stay-put pleat keeps straps from slipping, and a no-show double-layer back disappears under fitted tops.
Why buy it now: At $35, it’s less than half its regular price. Stock up in seasonal Cranberry and Evergreen, or replace your everyday neutrals.
Rating: ★ 4.5 (62,489 reviews)
Price: $74 $35
2. Best wireless for lift: Form 360™ Lifting Wireless Bra
Why you’ll love it: All the lift, none of the wire. Built-in foam cups add shape, and the soft, seamless 360° stretch knit moves with you. Adjustable straps and a back closure let you dial in the fit.
Why buy it now: With Precise Sizing™ for 3x more sizes than standard wireless bras, in XS through 3X with + and ++ cups, it was designed with small bands and fuller cups that standard wireless bras usually miss.
Rating: ★ 4.1 (5,934 reviews)
Price: $68 $25
3. Best smoothing wireless: 24/7® Classic Smoothing Scoop Wireless Bra
Why you’ll love it: A stitch-free, seamless scoop neckline that smooths without squashing. It’s the bra you reach for under knits and fitted tees.
Why buy it now: At $19, it’s the lowest price in the sale. Cranberry Plaid is a limited-edition seasonal shade, so grab it while your size is still in stock.
Rating: ★ 4.4 (1503 reviews)
Price: $48 $19
4. Best underwear deal: Zero Edge™ Invisible Hipster
Why you’ll love it: Laser-cut edges lie completely flat, with no elastic or stiff stitching to dig in or show through leggings and jeans. A breathable cotton gusset keeps it comfortable all day.
Why buy it now: Mix and match Cranberry Plaid, Green, and Blue to round out your order. The red pair pairs with the Smoothing Scoop for a matching set. It’s also available in Thong and Cheeky.
Rating: ★ 4.3 (110 reviews)
Price: $22 $10 each
5. Best everyday wireless: 24/7® Classic Wireless Bra
Why you’ll love it: All the lift and support you want, without a single underwire. Thirdlove’s best-selling wireless bra gives you real support and a naturally flattering shape for all-day comfort.
Why buy it now: With Precise Sizing™ for A–H cups and Black Friday savings, there’s never been a better time to ditch the wire without sacrificing support.
Rating: ★ 4.2 (2,535 reviews)
Price: $68 $35
6. Best for more coverage: 24/7® Classic Perfect Coverage Bra
Why you’ll love it: Everything you love about the classic T-Shirt Bra, with extra coverage for a secure, comfortable fit. Thoughtful smoothing at the back and underarms creates a sleek, seamless look under clothes.
Why buy it now: If the T-Shirt Bra sells out in your size, this is the closest swap at a sale price.
Rating: ★ 4.4 (31959 reviews)
Price: $74 $35 (select colors only)
7. Best for a streamlined silhouette: 24/7® Classic Smooth Minimizer Bra
Why you’ll love it: A smoother, sleeker silhouette without sacrificing support. Designed for fuller busts, the 24/7® Classic Smooth Minimizer Bra reduces your bust by up to 2 inches with foam-free compression cups that gently reshape without flattening. A flexible, poke-free underwire provides comfortable lift, while the double-layer back creates a smooth finish under clothes. Perfect for fitted tops, button-downs, and holiday outfits.
Why buy it now: Finally, a bra that makes your favorite outfits fit and feel better. With Black Friday savings, it’s the perfect time to upgrade your everyday essentials.
Rating: To be confirmed
Price: $78 $65
8. Best for a seamless shape: Zero Edge™ Contour Bra
Why you’ll love it: Finally, a bra that gives you a beautifully smooth, natural shape without bulky padding or visible bra lines. The Zero Edge™ Contour Bra features lightly molded cups that follow your curves, seamless edges that disappear under clothes, and a flattering deep-V neckline that works perfectly with low-cut tops and dresses. Plus, half-cup sizing helps you find that just-right fit.
Why buy it now: From fitted everyday tees to your favorite holiday outfits, this is the invisible-under-clothes essential you’ll wear on repeat. Even better at a Black Friday price.
Rating: ★ 4.2 (195 reviews)
Price: $68 $59
The bottom line
The best bra is the one you forget you’re wearing, and Black Friday is your chance to get it for less. Shop Thirdlove’s #1 bra for just $35, stock up on wireless favorites, and complete your drawer with Zero Edge underwear. With half-cup sizes, Precise Sizing™, free 60-day exchanges, and free shipping on orders over $100 ($75 for Rewards members), there’s every reason to stock up now.
