Why Vuori Is the Brand Serious Tennis Players (and Casual Ones) Are Reaching For

Why Vuori Is the Brand Serious Tennis Players (and Casual Ones) Are Reaching For

I came to tennis later than most. I play recreationally at my local club – nothing competitive, just a couple of sessions a week and the occasional social doubles match – but I take it seriously enough to care about how I show up.

For a long time, what I was wearing on court was an afterthought. I would reach for whatever activewear was clean, and spend half a match tugging at my waistband or readjusting my top. 

I’ve tried a few well-known brands over the years. Some looked great off court but fell apart under pressure. Others performed fine but felt stiff, synthetic, or just a bit joyless. Nothing ever quite clicked…

How I Found Vuori

I had heard about Vuori a while back, but it was Jack Draper’s partnership with the brand that made me take a closer look. What stood out wasn’t just that he was wearing Vuori on court, but how naturally the partnership seemed to fit. Draper has that rare mix of performance, composure, and personal style – exactly the balance Vuori seems to be building around.

Vuori’s tennis collection wasn’t what I expected. It wasn’t aggressive or overly technical-looking. It was considered – elevated fabrics, clean lines, the kind of kit that actually looks nice without trying too hard. The brand’s California roots are definitely felt: there’s an ease to the aesthetic that most performance brands miss entirely.

I decided to try a few pieces and fell in love.

What I’ve Been Wearing

The fabric is genuinely soft against the skin, not that stiff synthetic feel that so much activewear has, but it still has the stretch you need when you’re moving at speed. And for the first time in a while, I stopped thinking about what I was wearing mid-rally.

My first proper match-day piece was the Tiebreak Halter Dress. It looks exactly like something you’d want to wear on and off the court – the halter neckline and the flouncy cut – but it performs so well. The BreatheInterlock™ fabric is matte and weightless, the built-in shelf bra and liner mean I’m covered without having to layer, and there’s the all-important ball pocket, so I’m not improvising mid-serve. I wore it straight to brunch afterward, and nobody would have known it had just survived two sets.

For tennis lessons, gym sessions, and even runs, I’ve been reaching for the AllTheFeels™ Tank 2.0. The BlissBlend™ fabric is buttery, and it’s so versatile that I can wear it for any workout.

The piece that’s probably getting the most wear, though, is the Daily Skirt. It has that polished, minimal look that makes it easy to wear beyond the court, but it still feels properly built for movement. The BreatheInterlock™ fabric is soft, while the high-rise waistband and adjustable drawstring help it stay put through quick changes of direction. It of course has built-in shorts, with a tennis ball pocket plus moisture-wicking fabric, so it’s super practical without looking overly technical.

Why Vuori Is Different

What Vuori has figured out is something the activewear market has been trying to reach for years: clothes that genuinely do double duty without sacrificing performance or style.

For tennis specifically, that means fabrics that move with me rather than against me (critical for a sport that demands constant direction changes), combined with styles that look great. There’s a reason Jack Draper chose this brand over the established giants. 

I ended up buying a few pieces for my partner too, who competes at club level and is notoriously hard to convince when it comes to kit. Yet he’s been constantly reaching for the Kore Short and Strato Tech Polo for match days, as well as the Ponto Performance Tee for training sessions and the gym. So it’s safe to say that I’ve converted him to Vuori too.

The Verdict

If you play tennis – whether it’s casually, competitively, or anywhere in between – and you’ve been making do with activewear that wasn’t exactly designed for the sport, Vuori’s tennis collection is worth trying. The feeling of wearing something that just works, without having to think about it, is more valuable than it sounds.

Vuori describes itself as a new perspective on performance apparel. After a few months of wearing it on court, I’d say that’s about right.