Wild Vs. Native Vs. Lume — Picking Your Perfect Deodorant
Everyone needs deodorant — it’s a simple fact. But finding a brand that ticks all the boxes can be a pain. You want something that works, smells amazing, looks cute on your bathroom shelf, and won’t end up in a landfill. It’s a fine line between smart design and effective performance, affordablity and aesthetic.
We tested three top brands in the natural deodorant game: Native, Lume, and Wild. Each has its own scene — from classic simplicity to science-backed formulas to innovative, refillable design. But how do they compare in terms of everyday use, packaging, and value? We literally rolled up our sleeves to find out!
Keep reading to find out how all three brands compare, or skip to our final verdict to find our recommendation:
Key Similarities
- All three — Wild, Native, and Lume — focus on naturally derived, aluminum-free formulas designed to keep you fresh without harsh chemicals
- Each brand is vegan, great for those who care about ethical beauty
- All of them offer a range of scents, from subtle to bright seasonal or limited editions
- Each brand puts skin sensitivity at the forefront, offering gentle, non-irritating ingredients
- All three offer subscription options that make it easy to stay stocked — and save a little extra with each order.
Key Differences
- Packaging: Wild features an aluminum case with plastic-free refills | Native has plastic and plastic-free deodorants but no refills | Lume only offers plastic tubes without refill options
- Design Aesthetic: Wild leans into fun, customizable cases and bright colors, Native keeps it minimalist, and Lume’s functional packaging suits its doctor-developed vibe
- Scents: Wild has around 10–12 rotating scents, including seasonal drops; Native has 20+ core and limited-edition scents; and Lume has 8 scents with some designed for all body use
- Value for Money: Wild’s starter pack ($16 for a case + 2 refills) and $7.20 refill subscription make it the best long-term value, compared to Native ($13 per stick, $9.75 with subscription) and Lume ($15 per stick, $12.75 with subscription)
Wild Overview
Wild is refillable body care without the garbage. Their refillable design features sleek, durable aluminum cases in Aqua, Electric Blue, chic Rose Gold, and the ever-popular Bee Print.
Beyond the smart packaging, Wild delivers on its promise with scents that smell amazing and keep you confidently fresh all day. Made with over 98% natural origin ingredients and free from parabens, each formula helps neutralize odor and absorb moisture — balancing effective performance with naturally derived care.
The brand’s long-lasting scent lineup covers many moods, from creamy Coconut & Vanilla and Strawberry & Cream to crisp Mint & Aloe Vera and Fresh Cotton & Sea Salt — which has a terrific beach vibe.
Wild’s starter pack includes 1 refillable case and 2 refills for only $16. And after that, refills cost only $7.20 each with their subscription. So, in terms of price point, Wild is the best deal.
Native Overview
Native positions itself as providing “daily staples” — from deodorant to body wash, and hair care — using clean, simple, and effective formulations. Its products are aluminum-, sulfate-, and paraben-free, with an emphasis on “naturally derived” ingredients that still feel familiar and easy to use.
Native offers an impressive range of deodorant scents, with the choice between a classic plastic case or a plastic-free version packaged in paperboard sourced from responsibly managed forests.
At $13 per stick ($9.75 with a subscription), Native’s deodorant costs more than Wild’s, and without a refill option, you’re paying for a new case every time you restock.
Lume Overview
Lume’s doctor-developed body care can be used anywhere you sweat, from your underarms to your feet. Created by an OB/GYN, the formula works by preventing odor before it starts, rather than merely masking it.
It’s free from aluminum, baking soda, parabens, phthalates, and talc, so it’s gentle enough for sensitive skin while keeping you confidently fresh for hours. The scent lineup runs from Minted Cucumber to Vanilla Bliss and an Unscented option.
Compared to Native and Wild, a Lume deodorant stick is $15 ($12.75 with a subscription), with Wild being the most budget-friendly thanks to its refillable system.
Final Thoughts
When it comes to everyday body care, Wild is scent-sational. While Native offers a wider range of evergreen and limited-edition scents, and Lume goes all-in on science-backed, full-body formulas, both come at a higher price. Wild not only smells amazing but actually works — its naturally derived formula neutralizes odor and absorbs moisture, keeping you fresh all day without aluminum or harsh ingredients.
And the packaging is super fun: bright, on-trend, and seasonal designs. It’s no wonder Wild has earned over 60,000 5-star reviews.
Ordering is simple: choose your case, then swap in a new, plastic-free refill when it runs out — quick, clean, and single-use plastic-free. Each refill lasts about 4–6 weeks, and subscribing saves you 20%. Finally, a vegan, refillable deodorant powered by nature that keeps you fresh and looks great on your bathroom shelf or in your weekender bag.
