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The Tooth Fairy’s Got Competition: Oral-B’s Mission to Close the Smile Gap

The Tooth Fairy’s Got Competition: Oral-B’s Mission to Close the Smile Gap

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Let’s be real — the Tooth Fairy may handle loose teeth, but she’s not fixing cavities. Across America, too many kids are dealing with tooth decay before they even learn cursive. The real hero? Oral-B, whose Closing America’s Smile Gap mission is helping kids everywhere get the healthy smiles they deserve.

The Oral-Care Crisis No One Talks About

Here’s the part that’ll make any parent cringe: dental cavities are the most common chronic disease among youth aged 6–19. That’s not just about skipping bedtime brushing — it’s about access.

  • Black children’s first dental visit happens, on average, around age 12, compared to age 3 for white children.
  • Kids collectively lose 34 million school hours every year to oral-health issues.
  • And roughly one-third of Americans don’t even have dental insurance.

Oral-B looked at those numbers and said, nope — not on our watch.

How Oral-B’s Closing the Smile Gap

Through their ongoing #ClosingAmericasSmileGap initiative, Oral-B is partnering with communities and dental professionals to make oral care more accessible nationwide. It’s not just about giving away toothbrushes — it’s about helping kids develop habits that last a lifetime.

Because a bright smile isn’t only about confidence; it’s about health, opportunity, and even classroom time. And Oral-B’s on a mission to make sure no child misses out on any of it.

Brushing Just Got Fun (and Effective)

If convincing your kid to brush feels like negotiating with a tiny, toothpaste-covered lawyer — Oral-B’s got you. Their lineup of kid-friendly electric toothbrushes makes brushing something they actually want to do.

Editor Picks:

These smart, gentle brushes don’t just look fun — they help reduce cavities, improve oral health, and give kids a more complete clean with every brush.

Shop the full kids’ collection: Oral-B Kids Toothbrushes

A Smile That Starts a Ripple

When a kid smiles confidently, it changes everything — how they show up in class, how they connect with others, even how they see themselves. Oral-B isn’t stopping until every child in America has that chance.

So while the Tooth Fairy may still leave a few dollars under the pillow, Oral-B’s giving kids something far better — lifelong healthy habits and a reason to smile.

Because every kid deserves a bright, healthy smile — and Oral-B’s making it happen.


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