If you’d told anyone five years ago that cowboy boots and EDM drops would share the same stage, you may have been laughed out of the bar. But Boots ’N Beats—one of the first national Country × EDM concert series—has officially turned this wild crossover into one of North America’s hottest live music events.
Started by three friends in their twenties, Boots ’N Beats has seemingly cracked the code on bringing two unlikely genres together. Every show opens with a live acoustic country set—sing-along classics, new favorites—before flipping into a DJ-driven second half where country hits detonate into high-energy dance anthems. Fans have described it as “Luke Combs meets Calvin Harris”.Co founder Ryan Sterne shares that “the fan response has blown us away. Country fans, EDM fans—it’s been amazing watching two worlds collide and build a completely new kind of concert experience.“
It’s a simple formula, but one that’s exploded fast: over 40,000 tickets sold this year, with projections to top 60,000 by the end of the year. And they’ve done it all without major headliners, relying instead on creative programming and a fanbase that’s spreading like wildfire through social media and word of mouth.
What started as a small idea for a few small club nights has turned into a full-blown touring series hitting 50+ cities across the U.S. and Canada. The energy is undeniable—crowds two-stepping one minute and jumping to EDM drops the next.
At its core, Boots ’N Beats is building a bridge between two cultures that didn’t realize how much they had in common.
