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HĒIR Plays Games on New Single "My Love"

The singer-songwriter's latest single strips away the indie-electronica sheen for a sparser, more intimate track.

Lara Giliberto

HĒIR's "My Love" is an arresting gem, opening with a sparse guitar and growing steadily into something sultry and sardonic.

Patricia Manfield is the voice and pen behind HĒIR, a globe-trotting singer-songwriter with three compelling singles to her name so far. Her music combines wryly potent vocals with dynamic indie-electronica, a reliably effective mix, as evidenced by her past singles "Threads" and "Soundtrack." But "My Love," her latest offering, turns down the percussive power of her last few releases in favor of a more intimate and disarming sound.

"My Love" is a sort-of love letter, as its title hints at—but HĒIR's specificity makes the track far more enticing than just that. HĒIR's lyrics are softly browbeating, convincing the object of her affections that his current relationship is killing him. "She controls you, you gave her the switch / You'll be dialed if needed again," she reminds him over the sound of sliding guitar strings. The trick of "My Love," and the best part of HĒIR's songwriting here, is that she never outright tells him to leave his toxic girlfriend. She just pulls on the already-unraveling threads, emphasizing the track's feel of coy seduction as the drums kick in: "So I keep dancing, fooling you somehow / Why don't you keep me tied up to your bed?"

HĒIR makes "My Love" risky fun, from the song's slight production and her perfectly double-edged delivery, but the track also showcases an artist coming into her own, effectively building character and sound with the barest materials.

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