Why is everyone and their grandmother into this torture device?
Last week, SKIMS dropped its very first Seamless Sculpt Face Wrap, cheekily dubbed “The Ultimate Face” or “face‑bra 2.0”. The idea? Slip this stretchy wrap — made from SKIMS’ signature sculpting fabric infused with collagen yarns — around your chin, jawline, and cheeks while you slumber.
And voilà! The adjustable Velcro closures give a snug, sculpted “snatched” look by morning — as if.
Kim Kardashian — the queen of contour and mogul behind SKIMS — is bringing her signature snatch to your face. Never one to shy away from a viral beauty flex, Kim described the new Face Wrap as essential and gushed about how it “snatches your little chinny-chin-chin” in a now-iconic quote.
It’s classic Kimmy — part glam and part gimmick. And let’s not forget, this is the same woman who went viral for her red light therapy mask selfies — Kiki’s been blending beauty, tech, and spectacle long before it was cool.
Available in two shades, Clay and Cocoa, and priced at a modest $48 USD, it’s being marketed as a must-have for your nighttime beauty ritual.
Sold Out in Hours
Fans haven’t moved this fast since the naughty Sydney Sweeney broke the damn interweb with Sydney’s stanky bath water soap. SKIMS’ Face Wrap sold out within hours of going live online, prompting the brand to open a waitlist for eager shoppers.
What Is It?
- Material: A blend of polyamide and elastane, the same stretchy formula behind SKIMS body-shaping gear.
- Collagen yarn infusion: The brand claims it lends ultra-soft jaw support and skin-enhancing benefits — though most experts say collagen in fabric doesn’t actually penetrate skin deep enough to make a proven impact.
- Design: Velcro-fastened wrap that offers gentle compression — think surgical compression gear used post-facelift, but in the guise of a beauty product guise.
Is It Worth Your Money?
Maybe?!?
- Fun novelty factor: Kim Kardashian herself called it “essential,” saying “it just snatches your little chinny-chin-chin”
- Non-invasive support: For folks recovering post-surgery, some surgeons see it as a transition garment, loosely mimicking compression wraps used in healing — even though it’s not a medical device.
- Fashion-forward branding: With SKIMS’ cultural cachet and viral hype, it’s more statement than actual skincare.
We Have Our Doubts
- Doctors say… don’t waste your money: Most board-certified plastic surgeons argue it offers only temporary contouring — if that. And doesn’t deliver structural changes like fat loss or muscle toning.
Some warn of skin irritation, under-eye puffiness, muscle weakening, or even TMJ/joint misalignment if worn improperly or for too long - No clinical backing for collagen claims: Beauty doctors say collagen-infused fabric is unlikely to provide real benefit; the effects are probably a bogus cosmetic hoax
- Social backlash: Some critics argue the Face Wrap promotes unrealistic beauty standards
Out of Stock (For Now)
Yes, it vanished from SKIMS.com as quickly as it appeared — and rumor has it there’s a waiting list for when a re-stock hits. So if you’re curious, hopping on that waitlist might be the only way to snag one… or just ride the trend from afar.
SKIMS Facewear is a bright, playful, meme-ready product perfect for social media-savvy folk captivated by the idea of ultra‑compressed chic. But for lasting sculpt or science-backed skincare, we’ll pass on the stretchy Velcro, girl.
TL;DR:
- Price: $48
- Launched: July 29, 2025
- Sold out: Within hours, now waitlist only
- Material: Polyamide/elastane blend + collagen yarns
- Pros: Fun novelty, potential short-term contouring, brand cachet
- Cons: No lasting results, possible irritation or joint concerns, heavy beauty standard marketing
Worth it? Yes, for the vibe. No, for long-term face sculpting
