17 Memphis are Rebooting Country Music

You've seen Chelsea Davenport and Felix Snow on the scene before, but you've never seen them like this before

"'Reboot' is what country should sound like right now, in 2019."

That's what Felix Snow of 17 Memphis has to say about the band's latest offering. Released in August, this catchy genre-crossover about a couple fighting for their relationship just got the music video treatment, and Popdust has the exclusive on it right here. It has classic MTV feel, glossy 21st century sheen, and shows us how country music should sound and look at the close of the 2010s.

"We did this video with the very talented Rachel Deeb. We wanted to keep the concept simple and beautiful," says Chelsea Davenport, the other half of 17, "We filmed at a giant paint warehouse in Nashville, got the band together and just went for it." In contrast to the borderline improvisational nature of the shoot; the final product has a polished and almost David Fincher feel in places. Notably, the use of black and white and the recurring shot of Davenport interacting with a mirror create this impression. "This is our first official music video as 17 Memphis," adds Davenport, "so it's our big 'hello' to the world."

17 Memphis is not your typical country group. Apart from their sound, that blends influences from all corners of the musical world, they have a story that feels ripped from the pages of a novel. Both Davenport and Snow had successful careers as solo acts, but after ending up in a Memphis hotel room together following a cross-country road trip an acoustic guitar brought them together into a musical and romantic partnership. "17 Memphis is our heart and our life. It's literally us. No put ons, no masks. Every time we play, whether it's in front of our dogs or in front of a crowd, it feels like home," enthuses Snow, "We are proud to be a part of music that's so free and unencumbered."

There is certainly something special about these two, and about "Reboot." The piece, both as a visual and an auditory work, is a wonderful indicator of what they are capable of. The song speaks to feelings we've all had in a relationship at some point, the feeling of righteous anger that flies in the face of the love you feel for the person you are angry with. All of that followed by regret, and the desire to get back to a moment deceptively close-by, before feelings were hurt and egos bruised. The video presents this story in a way that puts the duo front and centre, and then lets them tell you what they're all about. It's a fantastic video debut, and the world is ready to see more of what these two have to offer.

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Nazi-Chic: The Aesthetics of Fascism

Let's take a look at Nazi-inspired fashion.

Villains always have the best outfits.

From Darth Vader's polished black space armor to The Joker's snazzy purple suit, bad guys always seem to show up their protagonists in the fashion department.

Way more handsome than Batman.

But could there possibly be a real world equivalent to the type of over-the-top villain fashion often found in fiction? It would have to be sleek and imposing, austere and dangerous. Probably black.

Maybe it's him. Maybe it's fascist ideology.

Oh, right.

Let's call a spade a spade. From an aesthetic standpoint, the Nazi SS outfit is very well-designed. The long coat tied around the waist with a buckle portrays a slim, sturdy visage. The leather boots and matching cap look harsh and powerful. The emblem placements on the lapel naturally suggest rank and authority. And the red armband lends a splash of color to what would otherwise be a dark monotone. If the Nazi uniform wasn't so closely tied with the atrocities they committed during WWII, it wouldn't seem out of place at Fashion Week. Perhaps not too surprising, considering many of the uniforms were made by Hugo Boss.

Pictured: A real thing Hugo Boss did.

Of course, today, Nazi uniform aesthetics are inseparable from the human suffering doled out by their wearers. In most circles of civilized society, that's more than enough reason to avoid the garb in any and all fashion choices. But for some, that taboo isn't a hindrance at all–if anything, it's an added benefit.

As a result, we have Nazi chic, a fashion trend centered around the SS uniform and related Nazi imagery.

History of Nazi Chic

For the most part, Nazi chic is not characterized by Nazi sympathy. Rather, Nazi chic tends to be associated with counterculture movements that view the use of its taboo imagery as a form of shock value, and ironically, anti-authoritarianism.

The movement came to prominence in the British punk scene during the mid-1970s, with bands like the Sex Pistols and Siouxsie and the Banshees displaying swastikas on their attire alongside other provocative imagery.

Very rotten, Johnny.

Around this time, a film genre known as Nazisploitation also came to prominence amongst underground movie buffs. A subgenre of exploitation and sexploitation films, Naziploitation movies skewed towards D-grade fare, characterized by graphic sex scenes, violence, and gore. Plots typically surrounded female prisoners in concentration camps, subject to the sexual whims of evil SS officers, who eventually escaped and got their revenge. However, the most famous Nazisploitation film, Ilsa, She Wolf of the SS, flipped the genders.

The dorm room poster that will ensure you never get laid.

Ilsa was a female SS officer and the victims were men. She spent much of the movie wearing her Nazi uniform in various states, sexually abusing men all the while. As such, Ilsa played into dominatrix fantasies. The movie was a hit on the grindhouse circuit, inspiring multiple sequels and knock-offs and solidifying Nazi aesthetics as a part of the BDSM scene.

Since then, Nazi chic fashion has been employed by various artists, from Madonna to Marilyn Manson to Lady Gaga, and has shown up in all sorts of places from leather clubs to character designs in video games and anime.

Lady Gaga looking SS-uper.

Nazi Chic in Asia

Nazi chic has taken on a life of its own in Asia. And unlike Western Nazi chic, which recognizes Nazism as taboo, Asian Nazi chic seems entirely detached from any underlying ideology.

A large part of this likely has to do with the way that Holocaust education differs across cultures. In the West, we learn about the Holocaust in the context of the Nazis committing horrific crimes against humanity that affected many of our own families. The Holocaust is presented as personal and closer to our current era than we might like to think. It is something we should "never forget." Whereas in Asia, where effects of the Holocaust weren't as prominent, it's simply another aspect of WWII which, in and of itself, was just another large war. In other words, Nazi regalia in Asia might be viewed as simply another historical military outfit, albeit a particularly stylish one.

In Japan, which was much more involved with WWII than any other Asian country, Nazi chic is usually (but not always) reserved for villainous representations.


That being said, J-Pop groups like Keyakizaka46 have publicly worn Nazi chic too, and the phenomena isn't limited to Japan.

In South Korea, Indonesia, and Thailand, Nazi imagery has shown up in various elements of youth culture, completely void of any moral context. For instance, in Indonesia, a Hitler-themed fried chicken restaurant opened in 2013. And in Korea, K-Pop groups like BTS and Pritz have been called out for propagating Nazi chic fashion. Usually such incidents are followed by public apologies, but the lack of historical understanding makes everything ring hollow.


So the question then: is Nazi chic a bad thing?

The answer is not so black and white.

On one hand, seeing Nazi chic on the fashion scene may dredge up painful memories for Holocaust survivors and those whose family histories were tainted. In this light, wearing Nazi-inspired garb, regardless of intent, seems disrespectful and antagonistic. Worse than that, it doesn't even seem like a slight against authority so much as a dig at actual victims of genocide.

But on the other hand, considering the fact that even the youngest people who were alive during WWII are edging 80, "forgetting the Holocaust" is a distinct possibility for younger generations. In that regard, perhaps anything that draws attention to what happened, even if it's simply through the lens of "this outfit should be seen as offensive," might not be entirely bad. This, compounded by the fact that Nazi chic is not commonly associated with actual Nazi or nationalistic sentiments, might be enough to sway some people–not necessarily to wear, like, or even appreciate its aesthetics, but rather to understand its place within counterculture.

Ultimately, one's views on Nazi chic likely come down to their own personal taste and sensibilities. For some, Nazi chic is just a style, an aesthetic preference for something that happens to be mired in historical horror. For others, the shadow of atrocity simply hangs too strong.