St. Vincent Drops Collaboration With Outdoor Voices, Because Indie Kids Need Exercise Too

The singer-songwriter marks one of the first indie artists to partner with an athletic wear brand.

It's nothing new for musicians to collaborate with athletic brands.

Jay-Z became the first rapper to do so in 2003 when he inked a deal with Reebok. Kanye West followed suit, releasing a shoe with Nike before taking the Yeezy to Adidas in 2013. Rihanna, Drake, and Pharrell Williams have all nabbed athletic-wear partnerships, a market that remains heavily saturated by major rappers and rap-adjacent pop artists. But the indie kids need to work out, too!

Annie Clark, the prolific guitarist and producer better known as St. Vincent, has teamed up with cult favorite athletic brand Outdoor Voices for an exclusive collection called STV.OV.

"It may come as a shock to some, but team sports and exercise have been a massive part of my life since I was young," Clark said in a statement. "I have tried every manner of exercise clothes and never found the perfect fit or design. So when OV, a Texas-based, female-founded-and-run-company, approached me about collaborating, I was thrilled! I hope you guys enjoy it. I think you will. If you don't, I'm sure I'll hear about that, too."

Clark's sleek rock music matches Outdoor Voices' polished aesthetic, so the pairing checks out. The line offers sports bras, bike shorts, leggings, hoodies, sweats, and weather-resistant trench coats in a handful of on-trend colors. Although the pieces seem pretty easy to mix and match, Clark also stars in a retro promotional clip where she teaches you how to put together an outfit from the collection. Watch it below, and shop the collection here.

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On This Day: Hip-Hop Forever Changed America

Happy birthday to the world's biggest genre

On this day in 1973, Clive Campbell, the Jamaican-American "selector" known as DJ Kool Herc, hosted a "back to school jam" at 1520 Sedgewick Avenue in the Boogie Down Bronx of New York City.

Armed with a booming sound system and reggae beats, Herc– a shortened nickname for "Hercules"– commanded insatiable audiences across the South Bronx with his unique looping technique called the "Merry-Go Round." "[I knew that] they were waiting for this particular break," Herc later said, "and I got a couple of records that got the same break up in it. I wonder how it would be if I put them all together."

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Remembering Vaughan Oliver: The Graphic Designer's 7 Most Iconic Album Covers

The British visual artist, who worked closely with seminal record label 4AD, died December 29.

For enthusiasts of goth-rock and dream-pop from the '80s and '90s, the art of Vaughan Oliver is practically unavoidable.

The British graphic designer died December 29, 2019 at the age of 62, leaving behind a legacy of instantly-recognizable album covers from bands like Pixies, the Cocteau Twins, and plenty more. In 1982, he became the first employee of record label 4AD. Nowadays, the label's roster includes big-name alternative acts like the National, Grimes, Big Thief, and Deerhunter, but during their earlier years, 4AD played a crucial role in shaping the fabric of the indie offerings to come. As their in-house graphic designer, Oliver had a major hand in forming the label's visual aesthetic.

"Without Vaughan, 4AD would not be 4AD and it's no understatement to say that his style also helped to shape graphic design in the late-20th century," the label wrote on their website. Below, we remember Oliver with a list of the best and most significant album covers he designed.

Modern English: After the Snow (1982)

One of Oliver's first sleeve designs was for British new-wave band Modern English. Their sophomore record features the single "I Melt With You," their most popular song to date.