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One massive trick modern-day celebrities have figured out? There’s a boatload of money to be made beyond their original talents, tours, and merch. Singers aren’t just getting wealthy based on record sales. Reality TV stars aren’t rolling in the dough based on their TV episodes income alone. Actors don’t get to be billionaires on box office sales.
At this point, stars are forming brand collaboration ideas all the time. They’re selling products they know their fans will go crazy for. Whether they’re coming out with new makeup, clothes, shoes, many have their finger on the pulse and know precisely how to cater to their audiences.
Here’s what to know about five of the most buzzworthy celebrity brand collabs going viral right now:
Rihanna x Fenty Beauty
Rihanna hit the ball out of the park with Fenty Beauty — with Rihanna’s half of the company coming to $1.4 billion. Sure, songs like “Umbrella” and “Diamonds” made fans fall head over heels with RiRi. Fenty Beauty is incredibly inclusive, offering 40 shades to match a wide range of skin tones. Since its launch in 2017, Rihanna’s brand has been celebrated for its diversity and quickly became a fan favorite.
Kylie Jenner x Kylie Cosmetics
Kylie Jenner turned a bad situation into a beautiful one in 2015. She was getting heavily bullied and scrutinized for getting lip filler, so she leaned into the shade. Kylie leveraged her huge following on Snapchat and Instagram by launching Kylie Cosmetics which sells lip kits — Ingenious!
Kylie gave makeup lovers something to rave about when she launched her iconic lip kits, which include lip liners and lipsticks in a variety of beautiful shades. Today, Kylie’s net worth stands at $700 million, largely thanks to the success of her brand.
When Forbes named Kylie the youngest self-made billionaire in 2019, it sparked controversy. The publication later revised its statement after discovering that Kylie Cosmetics wasn’t as profitable as originally reported. But with her net worth still just $300 million shy of a billion, Kylie Cosmetics’s success is undeniable.
Beyoncé x Ivy Park
Wanna dress like Beyoncé does? Who wouldn’t? Queen Bey is easy to obsess over since she’s got a beautiful voice, a magnetic aura, and a gorgeous fashion sense.
You will be inspired when shopping for clothing from her brand, Ivy Park. A quick scroll through the official Ivy Park Instagram reveals tons of clothing that will make you feel like you are too cool for school.
We’re talking about bodysuits, gloves to your elbows, skin-tight leggings, sunglasses, trench coats, bucket hats, and so much more. Dressing to impress is effortless with Ivy Park, Beyoncé’s clothing line created in collaboration with Adidas. Valued at $450 million, it has significantly contributed to her $600 million net worth.
Travis Scott x Nike
A Travis Scott concert will get you amped. Songs like “Goosebumps” and “Nightcrawler” are fantastic to rap along to. But here’s far more to Travis’s career than his music drops.
His Nike collab is great for sneakerheads obsessed with wearing the perfect pairs of shoes. A pair of Air Jordan 1 Low x Travis Scott Sail and Ridgerocks goes for $150.
Travis’s reputation took a serious hit after the AstroWorld tragedy, but his loyal fanbase remains strong. With a net worth of $80 million, a significant portion of that can be attributed to his successful Nike collaboration.
Jennifer Lopez x JLo Beauty
In 2024, Jennifer Lopez got roasted on TikTok after her self-funded documentary, The Greatest Love Story Never Told, dropped. One clip where she tried to connect with her Bronx roots sparked a flood of jokes. TikTok users found it hard to take seriously, calling it out of touch and inauthentic. The internet had a field day, creating memes and exaggerated clips that poked fun at her attempt to seem relatable.
But things have slowly started trending in the right direction for the “Jenny on the Block” songstress. Jennifer’s divorce from Ben Affleck, her rumored ties to the Diddy scandal, and her failed concert tour sparked tons of headlines.
But let’s shift some positive attention to JLo Beauty right now. The makeup brand is estimated to be worth around $400 million, matching up with JLo’s estimated net worth of $400 million. The singer, dancer, and businesswoman certainly made a smart decision when she launched JLo Beauty. The brand sells lovely brightening serum, gel cream cleanser, and fabulous hydrating cream.
