Kate McKinnon 'Barbie' film premiere, Los Angeles, California, USA - 09 Jul 2023

Photo by Stewart Cook/Shutterstock

On August 7, Mattel announced a limited-time addition of Weird Barbie, a replica of Kate McKinnon’s character Greta Gerwig’s from the billion-dollar, blockbuster Barbie. The pre-order option is lonnggg past now. And the doll has been out-of-stock since it posted — predicting the success of sales, and the embrace of weird. This is a sign that consumers the-world-over truly welcome doll-diversity!

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Generation Alpha (born in 2010 to present) walks among us.

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