MUSIC

Cardi B and Offset Reference Kim K and Beyoncé in Steamy New Video “Clout”

In their newest release, hip hop's stormiest couple takes down their haters and copycats while relishing in their own infamy.

Cardi B and Offset are probably most famous for their tumultuous relationship, but they're also pretty good at collaborating musically.

Their newest video, "Clout," is kitschy opulence at its finest. It features Offset at a neon yellow piano wearing a hockey mask alongside shots of the couple clad in leather and looking spectacular in a chamber of mirrors. Ultimately it's a no-holds-barred tribute to the electric draw and absurdity of money and fame.

cardi b and offset drawing Image via The I'm a Music Mogul Blog

Lyrically, the song is loaded with references to pop culture's most widely discussed icons; Kim Kardashian, Beyoncé, Kanye West, and Elvis are just some of the names that crop up in Offset's verses. Cardi B mentions Destiny's Child and oddly, Oscar the Grouch, but mostly focuses on the Internet's culture of defamation. "They using my name for clickbait," she sings, calling out all her wannabes and copycats in her characteristically effortless bars. "Saying anything to get a response."

Ultimately "Clout" takes both a critical look at the harsh competition and desperation that defines the come-up in this day and age—while also pandering to everything necessary to achieve that fame. "Do anything for clout," Cardi B spits while gyrating on her husband's lap in a very NSFW sequence and addressing the camera from within a hill of lemons. Aesthetically, the video is all 90's Busta Rhymes-style block colors; sonically it's surprisingly restrained, allowing all the focus to remain on the stars themselves.

"Clout" is Cardi B and Offset's fifth collaboration, their first since Lil Yachty's "Who Want the Smoke?" Watch it below:

Offset - Clout feat. Cardi B (Official Music Video) www.youtube.com

Music Features

On This Day: Shakira Liberated Everyone's “She Wolf”

"I was in the studio in a bad mood that day, then I got inspired and went to a corner and I wrote the lyrics and the melody in 10 minutes. The image of the she wolf just came to my head, and when I least expected it I was howling and panting," Shakira said.

By Fabio Alexx

11 years ago, on July 10th, 2009, Colombian singer Shakira released the first single off her third studio album.

"She Wolf" is a synth-pop banger built on a B minor progression. It was, in many ways, an insane song, born out of the singer's own frustration and ennui.

"I was in the studio in a bad mood that day, then I got inspired and went to a corner and I wrote the lyrics and the melody in 10 minutes. The image of the she wolf just came to my head, and when I least expected it I was howling and panting," Shakira said.

Though the music was composed by John Hill and Sam Endicott, lead singer of post-punk band The Bravery, the lyrics were all Shakira's own. "[Shakira] contacted him (Hill), asking if he had any stuff," said Endicott. "We never had her in mind. We just made the thing independently of her, and then she liked it a lot, and she sang over it. She used some of the melodies we put in there and then wrote these crazy lyrics about being a werewolf. And that's how it happened."

Shakira - She Wolf www.youtube.com


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Everyone can breathe a sigh of relief: hip-hop's most dramatic couple is back together.

Sources have confirmed to TMZ that Cardi B and husband Offset are not getting a divorce after all. According to TMZ, "Cardi's returning to the Atlanta home they shared before the breakup. We're told this is the first time she's been back to stay there with Offset and Kulture since December."

Prior to the news of the reunion, fans had already begun to suspect a reconciliation was on the way after Cardi posted "I wanna go home" over a picture of Offset and daughter Kulture on her Instagram story.

While sources say the couple is definitively back together, there are reportedly a few ground rules in place to prevent recurrences of Offset's unfaithful behavior. The Migos rapper has changed his phone number and is only using it for business and communicating with Cardi. He's also abiding by a "no groupies" rule, particularly this weekend at the Super Bowl where no female fans will be allowed near him.

He has a lot to prove to his wife after his infidelities went public in late 2018. While there were many alleged incidents of Offset being unfaithful, the incident that likely drove Cardi B to end the relationship was the leaked text messages between Offset and rapper Summer Bunni, in which Offset seemed to be attempting to plan a threesome with her and Cuban Doll. But Offset didn't take the break up well, attempting to win Cardi back multiple times, even going so far as to interrupt her concert to apologize, efforts that seem to have now paid off.

Whether the events surrounding the split was a publicity stunt for Offset's upcoming album or a genuine rift, it looks like baby Kulture has both her parents under one roof once again.


Brooke Ivey Johnson is a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.


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