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MUSIC

Cardi B and Offset Reference Kim K and Beyoncé in Steamy New Video “Clout”

In their newest release, hip hop's stormiest couple takes down their haters and copycats while relishing in their own infamy.

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Cardi B and Offset are probably most famous for their tumultuous relationship, but they're also pretty good at collaborating musically.

Their newest video, "Clout," is kitschy opulence at its finest. It features Offset at a neon yellow piano wearing a hockey mask alongside shots of the couple clad in leather and looking spectacular in a chamber of mirrors. Ultimately it's a no-holds-barred tribute to the electric draw and absurdity of money and fame.

Lyrically, the song is loaded with references to pop culture's most widely discussed icons; Kim Kardashian, Beyoncé, Kanye West, and Elvis are just some of the names that crop up in Offset's verses. Cardi B mentions Destiny's Child and oddly, Oscar the Grouch, but mostly focuses on the Internet's culture of defamation. "They using my name for clickbait," she sings, calling out all her wannabes and copycats in her characteristically effortless bars. "Saying anything to get a response."

Ultimately "Clout" takes both a critical look at the harsh competition and desperation that defines the come-up in this day and age—while also pandering to everything necessary to achieve that fame. "Do anything for clout," Cardi B spits while gyrating on her husband's lap in a very NSFW sequence and addressing the camera from within a hill of lemons. Aesthetically, the video is all 90's Busta Rhymes-style block colors; sonically it's surprisingly restrained, allowing all the focus to remain on the stars themselves.

"Clout" is Cardi B and Offset's fifth collaboration, their first since Lil Yachty's "Who Want the Smoke?" Watch it below:

Offset - Clout feat. Cardi B (Official Music Video)www.youtube.com

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MUSIC

What's Going On With Cardi B?

The rapper has drawn mixed reactions after alleging she used to drug and rob men.

Cardi B

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On a recent Instagram live, Cardi B alleged that she used to drug and rob men during her time working as a stripper. Here's how everything went down.

After discussing her critics' disproportionate scrutiny towards her, the 26-year-old Grammy-award-winning rapper went on to talk about her climb to the top from her humble beginnings, "I had to go strip, I had to go, 'Oh yeah, you want to f*ck me? Yeah yeah yeah, let's go back to this hotel,' and I drugged n****s up and I robbed them. That's what I used to do." The main takeaway she was trying to drive home was that nothing was ever handed to her.

Now Twitter is outraged and some are asking what the public's response be to this predatory behavior would be if she were a man?

Some have even gone as far as to start the #SurvivngCardiB hashtag, a callback to dream hampton's recent docu-series Surviving R. Kelly. But is comparing Cardi B's actions to R. Kelly's deliberate and patterned behavior of sexual abuse taking it too far? In a world where cancel culture has become one of the prevailing forces in the pop landscape, this scandal begs the question: where are we drawing the line? Is there any celebrity who is too big to be canceled?

At first, Bardi didn't seem pressed. She posted a video captioned "When they try to cancel me on Twitter and instagram.."

Then she offered a response. On March 24th she tweeted that she was going to take a break from Twitter before returning two days later saying, "IM THAT BITCH THEY LOVE TO HATE,IM THAT BITCH THEY HATE TO LOVE...and I love it" This news comes on the tail ends of recent news that Cardi is trying to trademark her catchphrase "Okurrr," and that she plans to write a memoir.

Matt Clibanoffis a writer and editor based in New York City who covers music, politics, sports and pop culture. He currently serves as Lead Editor for Gramercy Media. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. Find Matt on Twitter: @mattclibanoff

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