For four years, an old college editor of mine tried to convince me to listen to 5 Seconds of Summer.

It was 2014, and the band's debut was conquering the radio. "A new One Direction with a punk rock twist" is how they were being billed to non-believers like me. The only issue is that I despised One Direction: still do. "What Makes You Beautiful" was a poisonous earworm and "Story of My Life" was just a hollow Mumford & Sons wannabe. Needless to say, 5SOS's 1D comparisons and attempted revitalization of early 2000's pop-punk was not for me. Then, the band got my attention when they started to realize that it wasn't for them, either. "It's taken four years for any media outlet to come to us and say, 'Hey I'd like to talk about some real shit, instead of who our favorite Disney princesses are,'" they told The Guardian in 2015. Their pining for artistic legitimacy, rather than celebrity status, made me rethink my toxic relationship with a young band I actually knew nothing about.

I heard "Youngblood" for the first time at the gym—a deeply melodic and layered pop-rock track that was devoid of any pop-punk flavor. "5SOS really didn't need to go this route," wrote Stereogum of the band's third album. "Juvenile pop-punk bands have generally aged more gracefully–or at least more successfully–than acts from most youth-oriented genres." The group revealed that they had a Maroon 5-like pop sensibility and made a creative move that could have decimated the band's career if the result hadn't been so damn tasty. Youngblood's galavanting choruses and tight guitar riffs were impossible to ignore.

Yet, even with my growing interest in the album, something about me continued to resist caving into the obsession. Then came "Easier," the group's latest single, as well as their most "youth-oriented." If "youthful" implies near-perfect pop songs with charming and infectious sensibilities, then I don't want to grow old. Even for the fans who were able to lie to themselves and say they didn't enjoy Youngblood, it is impossible to disregard the fun of "Easier" unless your favorite band is Papa Roach. The melody's vibrant persona and charismatic vocals, that scrumptious little guitar riff, the autotuned breakdown at the bridge—all of it equates a delicious meal of a pop song that will nourish your brain whether you want it to or not. Just take these fans reactions into account. None of them are overreacting:

When we discuss bands "selling out," the connotation of the term is often negative. It pertains to an artist changing their sound, with a "sell out" becoming particularly unforgivable when the resulting sound is catchy: the catchier the song, the harder the band "sold out." But why has enjoying catchy music been labeled as taboo? Moby is an example of a literal sell out, considering every song on his most successful album was sold for use in commercials. Adam Levine is an example of a spiritual sell out, because, as shown by Red Blue Pill's Snapchat-inspired cover art and the band's shallow half-time performance at Super Bowl LIII, Levine chose to curate Maroon 5 to chase dated trends, rather than authenticity.

"Easier" is proof that a song's catchiness doesn't devoid it of maturity and vivacity. Unlike Diplo's clumsy shift into country music for the sake of popularity, 5SOS's shift into synth-pop has felt incredibly natural since the beginning. "Constrained by [the venue's] small stage, there's room only for four band members," writes The Guardian of a 2018 5SOS performance. "There they stand, amiably rocking out and occasionally hitting the sweet spot that suggests crossover appeal might yet be theirs." "Easier's" ability to be infectious without being annoying is proof that this is where the band was meant to be all along. The track's thematic material and corresponding NIN-inspired music video are genuine pleas to be taken seriously, and while the shift was jarring, it's impossible to dismiss "Easier's" charm. Whether you like it or not, Luke Hemmings is a snack, and everyone should give in to the power that is 5SOS 2019.

Popdust Presents

Hailey Knox is Hardwired for Stardom

The singer sits down with Popdust to discuss her new EP.

Hailey Knox writes music to empower the outsider.

With her 2016 debut, A Little Awkward, the 19-year-old gave the world anthems for misfits everywhere, racking up thousands of streams across platforms. Having spent much of the past two years touring with artists like Charlie Puth, the singer-songwriter is returning with her new EP: Hardwired. While the 11 track mixtape features songs that cover a wide spectrum of emotions and subjects, Hailey's powerful voice and heart-felt performances are consistently breath-taking throughout.

Hailey sat down with Popdust's own Brent Butler to discuss her mouth-trumpeting skills, Hardwired, and her upcoming headlining tour. While Brent talked far too much about his shirt, Hailey talked about being herself in the face of conformity culture and writing Hardwired on a hotel room floor.

Popdust Presents | Hailey Knoxwww.youtube.com

Hailey performed the title track from her new EP, showing off her exceptional guitar skills and leaving Brent almost too overcome with emotion to continue the interview. While Brent redid his mascara in the bathroom, Hailey performed "Traumatized," a jazzy number featuring an impressive mouth trumpet and a surprising sample.

Hailey Knox "Hardwired"youtu.be

Hailey Knox "Traumatized"youtu.be

Finally, after Brent pulled it together, the Magic Box made an appearance. While Brent unfortunately admitted to finding the Sims sexually arousing, the interview was saved by the entrance of Fred the dog, whom Brent held as though he'd never in his life held a dog before.

Magic Box with Hailey Knoxyoutu.be



Brooke Ivey Johnson is a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson



POP⚡DUST | Read More...

Popdust's Best of 2018: TV

Popdust's Best of 2018: Movies

Popdust Presents

Popdust Presents | Shane Hendrix is Ready for His Close-Up

The Pop Newcomer Talks Nicki Minaj and New EP, 'Loyal.'

Hendrix shows us what he's made of.

August 25, 2018 | Stars in his eyes, Shane Hendrix glows from the inside out. His charm is radiant, and there is really no way of escaping it. When he sings, too, his silky tenor cleanses the palette, flooding the senses and wringing you until you've got nothing else left to give. To be truthful, he's spellbinding. "Final Call," as you'll witness below, is a tour de force moment, remarkable in its simplicity but intense and heartfelt and overpowering.

Keep ReadingShow less
Top Videos

Revisiting the YouTubers You Watched in High School

Hey Youtube! Hey, what's up you guys! Hey everyone! What is up everyone?

PewDiePie

Whether or not you support the culture and ethics of YouTube—the insensitive and salacious clickbait, and outrageous thumbnails—you understand that it's no different than TV and Netflix, or any other form of media you use to entertain yourself...

YouTube—a playground for the terminally bored, and the website you visit to learn how to make poached eggs—is a DIY platform where regular people jump online for ten minutes to talk about their weird Uber experiences, clothing hauls, new horror game releases, and quirky sugar daddy experiences. YouTube is the platform that best represents what millennials are all about—the "StoryTime" videos, the countless scare pranks where unassuming men and women are harassed in elevators, and teenage girls and boys garnering Beiber-esque fandom from vlogging, are all a mirror of Generation Y. Yeah, that YouTube, where the bully in your English class is somehow paying rent for his studio apartment on a schedule of three video uploads a week.

Whether or not you support the culture and ethics of YouTube—the insensitive and salacious clickbait, and outrageous thumbnails—you understand that it's no different than TV and Netflix, or any other form of media you use to entertain yourself after work, on the weekends, and during bouts of chronic procrastination. The catch is that your next-door neighbor is streaming his/her life online as a job. When dead bodies in the Suicide Forest aren't used for clickbait, or random exclamations of the N-word aren't accidentally blurted during a live-streaming shootout, YouTube can be a place of unbridled creation, DIY comedy, and unimpeded debate. But a website dedicated to the tides of culture—the newest drama online, hyped products on Instagram, and trending, social media fodder—is a website that introduces new starry-eyed college grads just as fast as it trades 'em up for baby-faced high schoolers.

Before you slam your head against your keyboard, declaring millennials as lazy, privileged brats, consider how millennials capitalized off of an of-the-moment market, a landscape where everyday charm is profitable to millions of subscribers. YouTube has some of the most noteworthy comeback kids in popular culture: regular people screwing up and miraculously recovering with heartfelt apologies and tweets (the type of contrition reserved for A-list celebrities). But not all of YouTube's celebs are publicly chastised after idiotic slip-ups; some simply take a break, you know, for personal reasons. And some have stuck to their grind, sharing their ups and downs with the world.

Ray William Johnson

Remember Ray William Johnson and his popular web series Equals Three (stylized as =3)? He reviewed viral videos, usually people falling, tripping, and slamming into things. He was one of the biggest YouTubers with nearly 10.4 million subscribers and billions of views total on his video archives. Johnson took a hiatus from Equals Three after publicly announcing he wanted to explore other business ventures—filmmaking (Riley Rewind), and developing a script with FX. Johnson also produced hilarious music videos under the name "Your Favorite Martian," a collection of pop-inspired tracks that were actually catchy and worthy of download on iTunes.

Charlie Puth

Before Charlie Puth was a celebrity pop star, making hits with Meghan Trainor and G-Eazy, he was a nerdy boy on YouTube who made comedy skits and music videos featuring his friends and family. If you're curious to see Puth's earlier work ("Who threw this pickle at me?!"), you'll be sad to know he deleted all of his original content. Puth is doing big boy things now, for big boy money. RIP Charlie Puth's YouTube vids.

KevJumba

Far East Movement's "Folk Music" opened Kev Wu's videos that were filmed in his house, often featuring his charismatic father, and everyday household props. Watching KevJumba was like watching the kid on your cul-de-sac you've never talked to—the one in basketball shorts and Nike sandals with socks, blasting hip-hop from his windows, with Sailor Moon in the background. He made uncool things very cool, and average parts of life hilarious and endearing. His recent upload on Christmas day confirmed rumors that his hiatus wasn't a weird stint in a religious cult, but a spiritual journey learning about Buddhism.

Julian Smith

Jellyfish…jelly fish…jellyfish. Julian Smith was the king of whimsical humor. Uploads of an odd and quote-worthy character named Jeffery Dallas brought in millions of views. Whether Dallas was making hot Kool-Aid, peeing with the door open, mispronouncing milk, or arguing about waffle equality, his quest to be heard never went unnoticed. In his latest video, Smith details why he took a one-year break from YouTube, and it's a refreshing take on Internet fame and popularity. Word of advice, don't eat a live jellyfish, lest you end up a Jeffery Dallas. In Smith's humble words, "I MADE THIS FOR YOU!"

Shane Dawson

The OG. (A classic YouTuber to those of us who graduated high school in 2013.) Shane Dawson is the boy who wore lipstick and wigs, and made millions of people laugh with his extensive theater of outrageous characters on "ShaneDawsonTV": Shananay (a drug addict and sex fiend), S-Deezy (a wannabe wanksta), Paris Hilton (a hilarious impersonator), Amy (a girl desperate for popularity), and Switch (a poster child for Emo kids everywhere). He's amassed 20 million subscribers in his career and is still going strong. Dawson has also ventured into TV and has one memoir, I Hate Myselfie: A Collection of Essays, and a book titled, It Gets Worse. Through the years, Dawson has remained one of the most entertaining voices on YouTube.

Simon and Martina

Your favorite Canadians turned Korean and Japanese expats hosted "Eat Your Kimchi," a channel exploring the differences between Korean and Western culture. A favorite among American K-pop fans, and a go-to destination channel for high schoolers who enjoyed every new Big Bang single, or Hyuna music video, "Eat Your Kimchi" was like the TRL of YouTube. Husband and wife, Simon and Martina Stawski, reviewed the latest K-pop singles and albums, commenting on the fashion and music videos trending in Korean pop culture. Their videos were (and still are) light, fluffy, and everything that makes YouTube special. Plus, their pets are adorable (and worth turning off your Google AdBlock plug-in to their support their channel).

What's your favorite channel on YouTube? Leave your interesting or creative responses in the comment section below.

Giphy


Shaun Harris is a poet, freelance writer, and editor published in avant-garde, feminist journals. Lover of warm-toned makeup palettes, psych-rock, and Hilton Als. Her work has allowed her to copyedit and curate content for various poetry organizations in the NYC area.



POP⚡ DUST | Read More About Film...

REVIEW | 'Paddington 2' will warm even the coldest winter hearts

SATURDAY FILM SCHOOL | 'Black Mirror' is Still Delightfully Wary of the Future

I Got Downsized, And Now I'm Going to Die

BOX OFFICE BREAKDOWN | What's coming to theaters this weekend?