✖
SPONSORED

Here's How FREY Has People Looking Forward To Laundry Day

Some things in life are essential, but that doesn't mean that they have to be generic. Adding a little quality to your everyday products can make a world of difference, and what deserves a touch of opulence more than your clothes? Ditch the generic laundry brands, and start treating yourself to a game-changing detergent that's worthy of your wardrobe. Frey is a line of products designed to change the way you think about doing laundry. They have everything from laundry detergent and stain remover sprays, to wrinkle decreasers and fabric conditioner. More importantly: the sophisticated packaging and intoxicating scent actually make you want to do laundry. 1,500 5 star reviews can't be wrong, here's why you need to step up the way you wash your clothes and shake up your laundry game with Frey.

It's free of all the generic-brand bad chemicals, like parabens, OBA's, FBA's and sulfates that can irritate your skin and weaken the fabric, leaving your clothes looking and feeling worn.

Its smells fantastic. Seriously, it's like an autumnal forest and a bottle of designer cologne had a baby. Plus it's got a sexy, sleek black bottle and convenient pump top.

It's cheaper than leading store bought detergents can be up to $0.93 per load. Frey cost's just $0.40 per load.

Frey is good for the environment, too. It's made with biodegradable, natural ingredients, and since it's so concentrated, there's less waste. For every order placed, Frey plants a tree.

If you're new to taking care of your clothes with higher quality detergent, Frey has a quiz to help you find out what products are right for you based on what kinds of clothes (and how often) you're washing.

Who knew doing laundry could be so good!? Plus, Frey also has a convenient sample option, so you can try it out for only $1! Look good, smell good, and feel good in your clothes by being a little more deliberate about choosing your laundry products.

From Your Site Articles
Related Articles Around the Web
sponsored
Music Features

Chloe Lilac Takes Us to Her Brooklyn Dreamscape

The rising dream-pop star makes multifaceted, melancholy tunes that will transport you to another plane.

17-year-old Chloe Lilac's new EP, Manic Pixie Dream, is a tribute to the mistakes and memories that defined the summers of her youth, and the wisdom and inspiration she took away from them.

She talked to Popdust about growing up in New York City, sneaking out at night to try and make it in the music industry, overcoming drug addiction, and using music to cut through the technologically-charged, Xanax-heady apathy that's defining her generation.

Image via Aupium.com

How did you get started writing music, and what made you want to pursue it?

I started when I was eight, and I was in these rock bands with my friends when we were super little. I wasn't really allowed to listen to pop music as a kid—my dad made me listen to only Frank Zappa and the Talking Heads and David Bowie—so when I heard my first pop song ever, I was like seven. It was Ain't No Other Man by Christina Aguilera, and I was like holy shit, I need to write a song like that.

New York seems to inspire a lot of your work. Do you have a favorite place or a favorite retreat in the city?

I grew up in Brooklyn, NY, and I still live there. There's a bridge near my house, like five blocks away, right near Green-Wood Cemetery; and in the summer I'll just sit there. I only bring my favorite people; it's a very secret, sacred spot. Also, I take everyone to the Prospect Park lake.

New York's my soulmate. I was born there, I'm gonna die there, and I hope I never have to leave. I love the atmosphere, especially in the summer, when the city comes alive. That's what the summer's about, being young and free in New York, and I really wanted to capture that feeling with my music. New York is the most beautiful ugly place.

Chloe Lilac - Jesus Couldn't Love Me (Audio)www.youtube.com

You've mentioned sneaking out and performing when you were younger. What was that like?

I spent a lot of time performing around the Union Square and SoHo areas the summer before my freshman year of high school, and when school started, I went to a few classes before I was like, this is the worst thing I've ever done, and I only want to do music. I had such an incredible summer street performing—there's this fire escape outside of my room, and so at night once my parents were starting to go to sleep, I would sneak out the window with my guitar and go to SoHo and Union Square. I'd street perform outside of SoHo House, desperately trying to get discovered by music industry people for a couple of hours before going home to sleep for like three hours. I had these headphones I bought with busking money, and I'd put them in and write songs in class. I did [this] for a long time until the school found out and basically said, "you have to stop this or stop going here." So I decided to stop going.

Chloe Lilac - Summer (Official Video)www.youtube.com

So you decided to leave school and fully commit to music?

Well, kind of. I had really bad anxiety because I was bullied really badly when I was younger, so a regular school wasn't really an option for me. And I just wanted to do music forever. I was cripplingly anxious for a long time, so leaving school was definitely half-anxiety, half-really wanting to do music. Music was my solace. It really helped me work through stuff.

Your music does feel kind of like an oasis; it's very escapist, but I feel like anxiety is a very pervasive Millennial/Gen Z thing. Do you feel connected to the modern Gen-Z technological era, or do you try to escape that through your music?

I think both. A feature of my generation is a lack of connection. I'm growing up in a time of Tinder and Instagram, and kids don't go outside and play anymore. It's strange to be a young woman and a teenager around this time. But I try to leave the technology in a section of my life, and I have another section for real life.

I am Gen Z, so technology is a huge part of who I am. I think everyone's really scared to connect in my generation, but that's all I want to do. That's why I want to make music. If I can help people feel something in this age of not wanting to feel anything, that's what matters to me.

Can you tell me about your upcoming EP?

It's coming out on March 8th, and it's really about being a young woman coming of age in New York City, and how hard and beautiful and insane it was. It's also about my struggle with drug addiction as a young kid. Falling into drug abuse and substance abuse in New York was really easy, like in any big city, but New York is so dense, and you get a lot of freedom here because of the trains. Kids grow up super fast where I live, and I was exposed to a lot early on.

The EP is also about coming into my own as a woman, and how painful it was for me to start to be objectified and oversexualized. If I can help any other young women out there work through their shit, and work through how hard and painful it is to just be human, that's all that matters.


Can you take me through your songwriting process? What inspires you to sit down and write?

I'm inspired by really intense emotions. When I'm going through stuff, I put it into my music. Listening to other people's music really helps me, too; some of my biggest influences writing-wise are Lana Del Rey, David Bowie, Mazzy Star, even Courtney Love. And Childish Gambino is a huge influence of mine, I fucking love him.

You started out by producing your own beats, but you ended up collaborating with other producers. How did you go from making solo music to where you are now?

When I was fourteen, I started uploading songs on SoundCloud, and I was fortunate enough to be discovered there by my current A&R. Before I got a record deal, he sat me down and told me he was only going to work with me if I sobered up—I had a pretty bad drug issue. So I got sober and worked in the studio with a lot of different people. I was so lucky to have that opportunity, especially so young, and so now one of my favorite things to do is help out younger artists and my fellow female artists specifically—anyone who needs tips and advice about things I didn't know existed that can get people's attention.

Any secrets you can share?

Just hashtags—hashtags on SoundCloud, posting at certain times during the day, collaborating and reaching out to people without being an asshole. There's nothing wrong with asking for help.

Chloe Lilac - Manic Pixie Dream [4K] (live @ Baby's All Right 1/29/19)www.youtube.com

If you're comfortable talking more about your experience getting sober, what was that like?

I realized I was deeply unhappy with myself, and I was doing drugs to escape. My family was worried about me, and I was losing a lot of friends. I had this opportunity, and I didn't want to fuck it up, so I had to take a hard look at myself.

It took a lot of signs from the universe. I got arrested when I was sixteen. I had a bunch of mental breakdowns—it was really bad—but I'm confident that I'm in a really amazing place in my life right now. My recovery has been such an incredible journey and I have so many supportive people around me.

I had to take a hard look at myself and really sit down and say what's going on with me, how do I love more, how do I just feel more. I was so numb, that's why I was doing drugs in the first place. I think my generation is so scared to feel, and I was so accustomed to that. The people I was around were doing Xans all the time, all that bad shit. Twelve Step really helped me, too.

That's a powerful message—that recovery is really possible.

Drug addiction in my generation is so normalized, with the Juul and stuff—I know I fell into that trap—and the romanticization of addiction and drugs is so predominant in pop culture. So with my music, I wanted to show both sides of the story. There are great sides to doing drugs and getting fucked up and being young and stupid, but there are also really dangerous sides. It's like a toxic relationship; you can lose yourself, and you lose a lot of your identity in it. The highs are really high, and the lows are really low. That's how I view it.

Manic Pixie Dream is out March 8.

Image via cravethesound.com


Eden Arielle Gordon is a writer and musician from New York City. Follow her on Twitter @edenarielmusic.

POP⚡DUST | Read More...

Amanda Palmer Faces the End of the World

Billie Eilish Releases Homophobic New Song

Jeffrey Paradise on How Poolside Mastered Summer Nostalgia

Related Articles Around the Web
chloe lilac interview
HidePosts

I Never Thought Laundry Detergent Mattered Until I Tried FREY

This Laundry Detergent Smells So Nice You Won't Need To Waste Money On Cologne

My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

An array of Frey products are lined up on a wooden table

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.

sponsored
HidePosts

I Never Thought Laundry Detergent Mattered Until I Tried FREY

This Laundry Detergent Smells So Nice You Won't Need To Waste Money On Cologne

My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

An array of Frey products are lined up on a wooden table

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.

sponsored
SPONSORED

Here's How People Are Describing The Laundry Detergent Replacing Cologne

I Never Thought Laundry Detergent Mattered Until I Tried FREY

Some people find laundry soothing. For the rest of us, it's just a necessary chore and the only thing that makes it worth it is the feeling of slipping into crisp, clean clothes and linens that smell just as good as they feel.

Until now, our dirty clothes have been limited to the same old, flowery smell found in literally every bottle of laundry detergent. Not anymore. Frey, a vegan and cruelty-free detergent, is completely changing the game. At 40 loads per 16 ounces, not only is it cheaper than those other generic, store-bought brands but uses biodegradable materials that are safe for you and the environment. Unlike other scented detergents, it's free of harsh chemicals and sulfates. While that's probably enough to make you swoon, what will make Frey your new go-to is its one-of-a-kind scent that's made of natural fragrances like eucalyptus, geranium, and cedarwood. It's not what you're used to and since it's so hard to put into words just how amazing the scent is, people have come up with some pretty creative ways to describe it.

Don't take our word for it. Here's why real people have revamped the way they do laundry.

"The smell of an understanding boyfriend"

"Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That's the smell of FREY."- Ally B.

"I've heard you smell like Pangean forests"

"Everywhere I go, my friends and colleagues' wives and girlfriends are talking about how nice I smell...then their friends break the ice uttering, 'Sorry, but I've heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again." - Jerry C.

a box of frey surrounded by smoke

"I get a lot of compliments about the scent"

"I'm not big on scented laundry detergent because most brands I buy in the store wreak havoc on my sensitive skin. It's difficult to find a detergent that I'm not allergic to, but I thought I'd give this a try. I'm glad I did because not only does it smell great (not all flowery like most scents), but I have had no issues at all with an allergic reaction. The scent also lasts a long time and I get a lot of compliments about the scent. Thanks, Frey. I found my go-to laundry detergent! " - Dalyn C.

"I don't think I'll use another detergent ever again"

"If a nomad lumberjack wizard rescued you from a logging accident in an enchanted oak forest - that's the smell of Frey... I don't think I'll use another detergent ever again." - Jake S.

"Woodsy and it lasts"

Woodsy and it lasts! Amazing job getting the musty smell out of my husband's old t-shirts that he won't throw away. Smells great!" - Amy D.

"My bed smells amazing"

"I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing and I have had the best sleep I have had in years. Absolutely hooked!" - Sam S.

Frey can help you transform the way you do laundry. If you're ready to switch up the look, feel and smell of your clothes and linens (and get non-stop compliments in the process), then start stocking up on Frey.

sponsored
SPONSORED

Here's How People Are Describing The Laundry Detergent Replacing Cologne

I Never Thought Laundry Detergent Mattered Until I Tried FREY

Some people find laundry soothing. For the rest of us, it's just a necessary chore and the only thing that makes it worth it is the feeling of slipping into crisp, clean clothes and linens that smell just as good as they feel. Until now, our dirty clothes have been limited to the same old, flowery smell found in literally every bottle of laundry detergent. Not anymore. Frey, a vegan and cruelty-free detergent, is completely changing the game. At 50 loads per 16 ounces, not only is it cheaper than those other generic, store-bought brands but uses biodegradable materials that are safe for you and the environment. Frey recommends products to you after you take a short quiz, and the plan is completely customizable, so you can pick and choose whatever products you want to try. With Frey, it's all about quality- not quantity. The formulas are super concentrated, meaning you'll use a lot less product and still get cleaner clothes.

Unlike other scented detergents, it's free of harsh chemicals and sulfates. While that's probably enough to make you swoon, what will makeFreyyour new go-to is its one-of-a-kind scent that's made of natural fragrances like eucalyptus, geranium, and cedarwood. It's not what you're used to and since it's so hard to put into words just how amazing the scent is, people have come up with some pretty creative ways to describe it.

Don't take our word for it. Here's why real people have revamped the way they do laundry."The smell of an understanding boyfriend"

"Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That's the smell of FREY."- Ally B.

"I've heard you smell like Pangean forests"

"Everywhere I go, my friends and colleagues' wives and girlfriends are talking about how nice I smell...then their friends break the ice uttering, 'Sorry, but I've heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again." - Jerry C.

"I get a lot of compliments about the scent"

"I'm not big on scented laundry detergent because most brands I buy in the store wreak havoc on my sensitive skin. It's difficult to find a detergent that I'm not allergic to, but I thought I'd give this a try. I'm glad I did because not only does it smell great (not all flowery like most scents), but I have had no issues at all with an allergic reaction. The scent also lasts a long time and I get a lot of compliments about the scent. Thanks, Frey. I found my go-to laundry detergent! " - Dalyn C.

"I don't think I'll use another detergent ever again"

"If a nomad lumberjack wizard rescued you from a logging accident in an enchanted oak forest - that's the smell of Frey... I don't think I'll use another detergent ever again." - Jake S.

"Woodsy and it lasts"

Woodsy and it lasts! Amazing job getting the musty smell out of my husband's old t-shirts that he won't throw away. Smells great! - Amy D.

"My bed smells amazing"

"I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing and I have had the best sleep I have had in years. Absolutely hooked! - Sam S.

Frey can help you transform the way you do laundry. If you're ready to switch up the look, feel and smell of your clothes and linens (and get non-stop compliments in the process), then start stocking up on Frey.

sponsored