Drake Shares First Photos of His Son, Adonis

And we have Pusha-T to thank for bringing the family together.

By Kathy Hutchins / Shutterstock

A short lifetime ago, the most-discussed topic of pop culture was the ongoing beef between Drake and Pusha-T.

Drake—Drizzy, Champagne Papi, Canada's finest export—is no newbie to feuds with his contemporaries. But in spring of 2018, just before Drake released his most recent album Scorpion, Pusha went where no opponent had gone before: confirming the longstanding rumor that the "God's Plan" rapper had a child.

Today, Drake finally seems to be owning up to his fatherhood, having shared a handful of photos of his son, Adonis, on Instagram. "I love and miss my beautiful family and friends and I can't wait for the joyful day when we are all able to reunite," Drake wrote in the caption, marking the first time he's posted photos (or directly acknowledged) his two-year-old child. With piercing blue eyes and a full head of blonde ringlets, they don't look much alike (as we've discussed, celebrity genetics are wild), but this proof of parenthood is as good as any. He also included a full-family shot featuring Adonis' mother, French artist Sophie Brussaux.

Whispers of Drake's potential fatherhood have been circulating for years, but no names had been confirmed until Pusha's diss track aimed at Drake, "The Story of Adidon," first surfaced. "A baby's involved, it's deeper than rap," Pusha says on the song. "You are hiding a child, let that boy come home...Adonis is your son / And he deserves more than an Adidas press run; that's real."

Considering how sneaky Drake had been previously about his child, it seems like we very well might have never known about Adonis if it weren't for the diss track. Who knew? Pusha-T: bringing families together since 2020.

Eminem 'The Jonathan Ross Show' TV Programme, London, Britain - 15 Nov 2013

Photo by Brian J Ritchie/Hot Sauce/Shutterstock

Eminem's spats with other stars are a big part of Hip-Hop lore, but Nick Cannon is sick of his sh*t.

Since 1999, Marshall Mathers has had 14 extensive feuds with rappers and entertainers and insulted countless other figures in pop culture. A battle rapper at heart, he's an emcee who thrives amid conflict. He once rapped about how conflict "gets his dick harder than arithmetic." His surprise Kamikaze album was, in this sense, a return to form. Released in 2018, Kamikaze revitalized Eminem's waning career after the lukewarm reception of 2017'sRevival, 2010's Recovery, and 2009's Relapse. Fans had long demanded he return to his sh*t-talking ways. So on Kamikaze, his battle rapping roots were on full display as he attacked a multitude of other emcees, the Mumble Rap subgenre, radio host Charlamagne Tha God, and Donald Trump. Since Kamikaze's release, Eminem's beef has begun to stack up in an almost gimmicky way. Still, his latest feud with Nick Cannon feels particularly disquieting, mainly due to Eminem's fervent obsession with Cannon's ex-wife, Mariah Carey.

Fat Joe, Dre - Lord Above (Audio) ft. Eminem & Mary J.

During a guest feature on Fat Joe's 2019 single, "Lord Above," Eminem took yet another shot at Nick Cannon and rekindled his claim that he and Mariah Carey had dated. While the two pop culture figures hash it out in what is the most tepid rap feud of the decade, it's worth noting that almost 20 years later, Eminem still wants Carey to be discredited and overall has not changed his chauvinist attitude towards women.

Throughout his entire career, Eminem has always stood by an alleged fling he had with Mariah Carey. His initial mention was a feat of braggadocio, referring to Carey as his "lover" and "wife" in 2002's "Superman." Carey was quick to deny the affair, saying that the pair had merely shared a few phone calls. Since her denial and subsequent diss track, Eminem has made discrediting Mariah Carey a side project, devaluing her at random instances in his music career and reaffirming his side of the narrative, calling Carey a "f*cking liar," among other things. Nick Cannon's marriage to the starlet in 2008 only ramped up Eminem's harassment. "Nick Cannon better back the f*ck up," he raps on "Bagpipes from Baghdad," "I'm not playing, I want her back, you punk." He divulges an everlasting lust for Carey, calling her both a "wh*re" and a "c*nt," while explaining how badly he still wants her. Carey responded with a song called "Obsessed," featuring the line, "Why you so obsessed with me? Boy, I wanna know."

Mariah Carey - Obsessed (Official Video)

The hit song prompted an even more aggressive response from Eminem, whose track "The Warning" graphically describes sex with Carey. He continues to hurl insults at her for denying their romance, while subsequently threatening to release nude photos and intimate voice mails from the singer to prove his point (the latter of which, he actually did, although Carey denies the voicemails are hers.)

But Eminem's misogyny goes back years before he met Mariah Carey. Christina Aguilera first noted Eminem's violent views towards women in 1999, when Eminem married his longtime girlfriend Kim Mathers. The marriage was done in secret and came after years of Eminem "slinging violent lyrics about her in his earlier work," said Billboard. Aguilera put the rapper on blast, exposing Eminem's secret while warning women about domestic abusers. Eminem has since continued to bite back at Aguilera, most recently in 2018, when during a 10-minute freestyle called "Kick Off," he rapped: "F*ck Christina with a plastic spoon, while I bump some G-funk and blast some Snoop, cause her double-g cups are massive, huge! It's fun for me to just grab a boob, plus my penis got an attitude, my f*ckin Weiner is in a combative mood."

During a 2003 feud with Benzino, the former The Source Editor-and-Chief released "Foolish Pride," an unreleased Eminem song wherein the young emcee can be heard disparaging black women. "Black girls only want your money cause they're dumb chicks," Eminem raps. "Black girls are dumb, and white girls are good chicks." He proceeds to call black girls "wh*res" and "bitches." The blowback was immediate and diffused the beef almost immediately. Eminem apologized and said he made the track about an ex-girlfriend when he was young, "stupid," and angry.

Regardless of the apologies he's continued to shell out, Eminem has dedicated a countless amount of bars to disparaging women. A few years after the "Foolish Pride" blowback, Eminem was caught in a feud with rapper Canibus, and in his subsequent diss track he wrote, "So I stabbed him twice. Kept jabbin', Christ! He won't die! This guy's like a battered wife!"

Eminem - Foolish Pride (Racist song) (READ DESCRIPTION)

After his initial spat with Mariah Carey and Nick Cannon, Eminem was embroiled in yet another feud with rapper Limp Bizkit, and released a diss track called "Girls," wherein he compared the rapper to a "p*ssy" girl. In November of 2019, an unreleased Eminem feature surfaced, wherein the rapper can be heard siding with Chris Brown over Rihanna following Brown's infamous assault of the pop star. "Let me give my two cents, of course, I support Chris Brown. I'd beat a b*tch down too if she gave my dick an itch now." A representative from Eminem issued a statement saying that he rewrote the lyric in question and that "obviously" he and Rihanna have a great relationship.

Eminem's entire discography is interwoven with lyrics of this nature, and his insensitivity has continuously landed him in hot water over the course of his entire career (the LGBTQ+ community also hates him. He most recently sparked outrage when called Tyler, The Creator a "f*ggot in 2018). So as the temper-tantrum between Nick Cannon and Eminem drags on, it's important to remember that nobody wins, especially not the fans.


Car​di B Feuds with Children (but Only When They Deserve It)

ZN8tion was asking for all the smoke the minute they said Cardi B smelled like poop.

Cardi B

Photo by David Fisher (Shutterstock)

Cardi B has shown that she doesn't take crap from anyone, and that especially and rightfully includes elementary school children.

"Not gonna let no little f***ing white boys come at me all motherf****ing day long," Cardi B said in an Instagram rant. The response was sparked by a diss track made by a rap group called ZN8tion, which is comprised of four 10-year-old brothers. "Motherf***ing shut the f*** up and stay in your motherf***ing place. Go drink your motherf***ing milk, bitch." The response was obviously justified. Just cause they're kids messing around does not give them the right to say cruel things like, "You smell like a turd" or that Cardi "reminds me of a germ." What creative and complex insults!

Cardi B, a proud 26-year-old woman who isn't afraid to stand up for herself against pre-adolescents, is in no way shape or form a germ. And she definitely doesn't smell like poop! And she wanted to make that clear to all the world! If anything, ZN8tion smells like poop! I think Cardi B would agree with me. Besides, they're spouting this toxic narrative to all 119 of their followers! That's practically a movement!

Sure, the multi-millionaire rapper probably has better things to do then start an Instagram quarrel with small children, but frankly their insults were so diabolically evil that they deserved to be roasted as hard as they were. You think they'd be safe from Cardi's wrath because they're children? Think again. Everyone needs to grow up, especially ZN8tion. I hope Cardi B reminded these tweens to act their age (10). Also, take note of their webcam-quality video. Clearly, they're not rich like Cardi B. Clearly they're just kids who decided to record this video during one of their playdates while they were on a sugar high from eating too much Cinnamon Toast Crunch. I hope that sugar crash hurts, ZN8tion, and I hope you think twice before making such a catastrophic mistake again!

Youssef Ali

I was lucky enough to talk on the phone with Youssef Ali, founder of Syft.

The internet is always changing content creators, and social media influencers have changed the landscape of pop culture. Websites like YouTube, Facebook, etc. are no longer simple pastimes that you scroll through - the are well-oiled machines dedicated to giving visibility to those who have mastered their algorithm and have the ability to keep up. But it's not always in the hands of these social media starlets - in fact, there are groups of people who have dedicated their time to helping influencers and brands chisel their way in this ever evolving landscape. I had the pleasure of talking to one of such people, Youssef Ali.

So, tell me about Syft!

Syft is an agency for influencer and digital marketing services for brands. We built the agency to make sure people aren't taking advantage of our influencers or brands and to provide a one-stop shop solution. Our goal is to help online creators monetize their social media influence and help brands maximize their ROI. We also have developed an app called - it is an app where influencers can collaborate with each other on brand campaigns and online content. It's for members only, so you have to be an influencer or an approved brand to use the app. Everybody goes through a pre-approval process.

Once you are logged in, influencers can communicate with one another and brands can communicate with influencers. Influencers can also reach out to brands not only for campaigns, but also for events and investments - it's all done through the app. There are a lot of different filters and options regardless of the influencer's reach or the brand's magnitude. The process is simple and the app is easy to use.

What is your background?

I went to school for psychology and then got my Masters in business - I have an MBA. Before I started working in the industry, I worked in importing and exporting. I really started getting into the industry after I did some production work on some music videos. Everything took off from that point forward.

What's it like keeping up with the constantly shifting and changing social media landscape?

Its like a game to me. One minute we've got a good amount of income on Facebook, and then Facebook decided to change the algorithm so the income took a hit by 75-80%. The same thing happened on Twitter. Last month, Twitter shut down a lot of accounts and they took away about 70% of our network. Our accounts would share each other out - they would help grow one another, and they (Twitter) didn't want that, because they wanted to monetize further. The way they make money is by making us pay to increase our reach.

So for us, we have to figure out how to get around that, because, one: their rates are not fair. So, for instance, if want to push 1000 impressions on Twitter right now, it's like $75 - and we don't really get $75 worth of value from that. So, what we try to do is work with their algorithms - work with the way their current rules are setup - and it's constantly changing every day.
Right now, on Instagram, the algorithms are pretty gnarly because a lot of creators are actually losing followers. So what you kind of have to do for Instagram is be really active, and that's what they want to see. A given user's reach is reflective of their activity and the quality of their content - this applies to video content and Instagram stories - you have to be responding to comments on your own pictures, etc.

So we have to figure it out and play around, but it's a process and it's fun, that's why there's a lot of new apps that are coming out - saying that, "We don't know how the algorithms work" or "We don't have this function" but we know that data is the greatest asset, so we just stay on top of it all and collect data. We like to see what our influencers are looking for and what they enjoy working on. But the most important thing for us is to create marketing value out of technology and different social platforms.
We like creating viral and engaging content for our audience. And try to blow it up as much as we can.

You talk about how much of a process it is. What do you guys do specifically to push your clients forward?

It depends on which content creators we're working with. I'll be honest, RiceGum doesn't need too much help from us. With Rice, what I do is mainly help him with music. So, I help him create his music, work with him in the studio with the producer and setting up the sessions, and making sure all that is taken care of. Then I help him with the song releases. And that's where I have most of my fun, the content creation itself.

For other influencers - we have a lot that is still growing - we help them create their content and then we set them up with a shared rotation with other influencers that are more engaged. This process helps increase their reach and helps them gain momentum. Create better content and see what's translating with their audience.

Speaking of Rice, congrats on the song going platinum! That's a pretty big deal.

What was it like making that song? I heard that your studio burned down three hours after making it?

We finished the song at 3:30 AM. Rice and Alissa went home, the producers went home. My studio was actually at home, in the garage - it was detached in the back. I had just moved to this house. It had been like a month, and I had just finished remodeling the studio. We made it look a spaceship landing site - it was beautiful. And that same day was the last day we finished construction. It was completely done and the next day we were supposed to have a celebration for it. But Rice wanted to record the song and release it the following week, so we had to record the song that night.

So, that night he started recording and writing at 9:30 PM, at 3:30 AM, Rice finished recording. At 6:00 AM I got woken up in my bed by firemen.

Oh my god!

He said, "You're garage is on fire," and I'm like, "What kind of prank? Someone must be pranking me." So, I told him that I was going to sleep, and he said, "No, sir, your garage is on fire." So I go outside and the garage was in complete flames. I'll send you some videos it was - a - it was a pretty intense day.

Yeah it sounds real freaking intense!

But you know, we had some people say that song was actually flames and fire so it burned the studio down, you know? And it was the only song recorded in there and it went platinum so it's good vibes.

I know that diss tracks are common. Did you guys expect this one to skyrocket into the success that it's had?

Given the fact that Drake's diss track to Meek Mill didn't go platinum, we never thought this track would go platinum. We never expected it, and when it got platinum, we were in disbelief.

It's a damn good song.

Thank you, man, thank you. We started the process of submitting with RIAA. There was a lot of delay because they weren't answering during Christmas, and then January is when we went full throttle with certification and stuff.

Was this something you'd always seen yourself doing?

I always loved music and I knew wanted to do something with music eventually - and that's when I got into the music video production. It's another big part of our company, we do a lot of music videos. Our company actually won, for the past two years, best videos of the year in the Middle East and Bollywood. But for the past few years, I've been really focused on the tech part, and launching that.

So, my very last question: Social media is one of the most influential mediums, and the content creators you work with are some of the most influential people in world right now. Do you think this is the new norm? Is this how we're going to start getting all of our information, and even finding our new celebrities?

I think over the next ten to twenty years everybody is going to be a social media influencer and a celebrity in their own kind of way. I think the internet is really going to empower a lot of people to be entrepreneurs and is going to empower the world to be a better place as long as everybody keeps pushing forward. Everybody is on the internet, everybody's making accounts, everyone has something to offer. Eventually, everyone is going to have thousands of followers - everyone is going to have someone watching them do things. We are getting connected more and more every day.

This has been great! It has been really cool talking to you.

Thank you, Shann!

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