Before there was TikTok, there was YouTube. The old me would sit down with a snack and watch endless storytimes, challenges, moving-out videos, makeup tutorials, cooking shows, you name it. I ended my nights with budding influencers like Emma Chamberlain, Tana Mongeau, James Charles, and David Dobrik.

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Fall isn’t really the time for pops of bright neons and bold statement colors. It could be because our tans are fading and hot pinks will wash us out, or because the weather is colder and we want to blend in as much as possible. Either way, I’m convinced it’s something about our moods and the weather that affects what color we wear.
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CULTURE

How to Get Emma Chamberlain’s AD Home Decor Style … For Way Less Money

Emma Chamberlain’s Architectural Digest Tour just dropped, and we found some dupes you can buy now.

Emma Chamberlain's new LA home

via Architectural Digest

Turns out, all you have to do to become besties with Emma Chamberlain is ask her about her corn side tables. I’m making note.

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CULTURE

Who is Emma Chamberlain? YouTuber, Met Gala Host, Architectural Digest Darling and … Coffee Entrepreneur?

Just as she reinvented the notion of social media fame and the very concept of a fashion influencer as we know it, Chamberlain Coffee is up-and-coming in the coffee world.

Emma Chamberlain

via Chamberlain Coffee

It's National Coffee Day! But do the cool girls even drink coffee anymore?

From the TikTok “That Girl” videos, you’d think they only drink ceremonial grade matcha or mushroom tincture or some other frivolous bevy. But Gen Z hasn’t yet dubbed coffee a millennial beverage or relegated it to pretentious hipsters. Have no fear, with Chamberlain Coffee, your caffeine fix is cool again.

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Load the confetti cannons. Get the parade ready. Social media star and undeniable it-girl, Emma Chamberlain, has finally made her return to Youtube. After putting her Youtube career on pause late last year, Emma made her highly anticipated return to the platform in none other than New York City – and as a New Yorker and long-time Emma fan, her video was everything I needed and more.

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