FRENSHIP Reckons With Love on "Keep You Close"
The L.A.-based duo focuses their electropop sound on a volatile relationship on the third single from their upcoming debut, Vacation.
"A jealous heart does all it can," FRENSHIP warns on their newest release "Keep You Close."
The Los Angeles electro pop duo, comprised of DJ-producer James Sunderland and singer-songwriter Brett Hite, follows up the success of their single, "Capsize," and their 2016 EP Truce, with Vacation, their debut full-length due out next month. "Keep You Close," the third single off the album, crafts an electronic loftiness over lovelorn lyrics, detailing a relationship defined by its conflict.
"Keep You Close" is a love song dedicated to what's lacking: the presence of a lover and the strength required to change for them. A muted guitar adds a nostalgic element to the song's opening notes, expanding into a steady drumbeat and synth riffs around the harmonizing vocals. FRENSHIP, and electropop as a discipline, depends on the proliferation of a mood to keep a listener invested, and "Keep You Close" manages to strike a balance between its careful lyrics and a sense of building sonic drama to generate its ambience. Working double-time as a love song reckoning with itself, and as a preview of FRENSHIP's upcoming debut, the track adds an appealing sense of depth to the duo's sensibility and their progression on Vacation.
Keep You Close
Matthew Apadula is a writer and music critic from New York. His work has previously appeared on GIGsoup Music and in Drunk in a Midnight Choir. Find him on Twitter @imdoingmybest.
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