​"After Earth​" (2013) Rotten Tomatoes Score: 11%

Coming just one year after 2012's Men in Black 3­—which was generally well received—After Earth was hardly the first bad movie Will Smith ever made, but it was, according to Smith "the most painful failure" of his career. It was also the first in his current cold streak. Since that year, no movie that Smith has starred in has scored above the 60% "fresh" rating on Rotten Tomatoes. There are a number of factors that came into play for the production of After Earth that may have contributed to his current jinx.

For a start, he made the movie with M. Night Shyamalan, a man who takes himself so seriously, and is so certain of his own genius, that he continues to write his own movies even after 2006's Lady in the Water. Bringing in Will Smith for After Earth was part of a big studio effort to rehabilitate Shyamalan's deflated career, but perhaps it merely spread the curse that Shyamalan finally escaped with 2016's Split. Shyamalan and Smith wrote the screenplay together with a man named Gary Whitta, so it remains unclear who was ultimately responsible for naming Smith's character "Cypher Raige."

Another prominent factor that sets After Earth apart from most of Smith's movies is his co-star, Jaden Smith—reprising the father-son pairing you might recognize from The Pursuit of Happyness and, you know, real life. Will has expressed vocal, emphatic support for his children's creative endeavors, but After Earth came out at the height of Jaden's "eyes aren't real," white-batman-suit-at-Kim and Kanye's-wedding phase. If Jaden was trying to take an active role in the film's creation, it's possible that Will may have been too supportive. Whatever the cause, After Earth's slick sci-fi visuals couldn't prop up its flat characters and the dull, dragging pace. While the Smiths' performances didn't necessarily bring much to the movie, it's hard to see how much they could have brought to such self-serious material.

"Suicide Squad" (2016) Rotten Tomatoes Score: 27%

This is another case of Smith jumping on-board an existing curse. With the notable exception of Wonder Woman the DC movies have consistently failed to capture the spark of the Marvel Cinematic Empire. But Smith can be forgiven for not realizing this issue, as Batman Vs. Superman and the "Martha" debacle and the "Martha" debacle didn't shake out until well after Suicide Squad had wrapped production.

Still, it's hard to imagine a screenplay for this movie that could have enticed an actor to sign on. Will Smith's Deadshot is undoubtedly the most developed character, but the story is a mess of conflicting visions, with a wild excess of character introductions and either not enough or far too much of both brooding darkness and irreverent "humor". Director David Ayer and the studio seem to have been pulling in multiple directions, with the rest of the production struggling to hold itself together through reshoots and multiple competing cuts.

While 2015's iteration of Fantastic Four may have been a slightly more absurd mess of studio development, the blow in that case was cushioned by a storied history of awful Fantastic Four movies. Suicide Squad takes on the task of trashing its source material all on its own—and does a thorough job of it. The jokes are lame, the action nonsensical, and the attempts at heartfelt drama are clumsy and self-serious. Perhaps the movie's worst sin is the badly disjointed editing that only starts to make sense when you learn that it was done by a third-party firm known primarily for cutting together trailers…

Despite all this, and the film's dismal critical reception, Suicide Squad actually performed pretty well at the box office—which is as damning an indictment of the movie-going public as I know.

"Collateral Beauty" (2016) Rotten Tomatoes Score: 14%

It's hard to know what to say about Collateral Beauty that it's trailer can't say more succinctly.Never has a teaser tried harder to convince you that a movie deserves an Oscar. The sweeping orchestral music, the cast of former nominees and winners making vague philosophical pronouncements in dire tones. The film's entire concept seems to follow the same ill-conceived Oscar-bate model—attempting to tap into the weighty challenges and lessons of life while bypassing the basic reality of human stories.

Instead of simply struggling with questions of mortality, of love, of the passage of time while navigating the course of real and difficult personal events, Will Smith's character, Howard Inlet—Howard Inlet—meets and interacts with the concepts of Death, Time, and Love—all of them actually actors hired by Inlet's business partners—all of whom lecture him into sorting his life out. "I'm Time. I'm a gift. And you're wasting me!" All of this while a private investigator follows their interactions in an elaborate plot to prove that Howard Inlet has lost his mind. And if you can follow that plot, you too have lost your mind.

The movie's self-serious tone cuts against the wild absurdity of its premise, and ends up continually reminding the viewer of how hard it's trying to be award-worthy. Trying and badly failing. Also, Edward Norton's character is named Whit Yardsham—Whit Yardsham—and it sends me into a Cypher Raige every time I think about it.

"Bright" (2017) Rotten Tomatoes Score: 28%

Bright was Netflix's first attempt at a big-budget blockbuster, and Will Smith's second attempt at making an awful movie with director David Ayer. After the baffling box-office success of Suicide Squad, I guess they decided not to mess with a formula that had churned out popular dreck once before. And Bright certainly would have been a commercial success—if the millions of viewers had actually paid for tickets. With 11 million viewers in its first three days, ticket sales would have paid off the movies budget almost immediately. Of course the fact that few if any of those viewers had to spend a penny of their money to see Bright does undermine that success a little bit. As do the generally terrible reviews.

The film's attempt to build a modern fantasy version of LA was sloppy and incoherent, with inconsistent rules that undermine its slapped-together plotting. There's a tired chosen-one prophecy, and a wand that is an all-powerful weapon, but also generally useless, and also the key to lazily fixing everything, and it's just generally one of the loudest, dumbest MacGuffins in cinematic history. Meanwhile, the movie tries hard to push a self-serious racial allegory, despite the fact that, early in the film, Will Smith casually smashes a creepy little humanoid out of the air and announces that "fairy lives don't matter today!" Just awful.

"Gemini Man" (2019) Rotten Tomatoes Score: 26%

Gemini Man is the spiritual successor to After Earth, in that it stars Will Smith and a younger version of Will Smith in an action-packed sci-fi scenario, and that it flopped hard. Released in multiple formats to showcase the cutting edge tech that went into its production, Gemini Man relied heavily on the draw of its expensive visuals, without much concern for its shoddy story. When a hitman goes rogue, his own clone is sent to kill him, but in the process, both Will Smiths must confront a crisis of identity and a self-serious philosophical and moral struggle that plays out self-seriously while they self-seriously try to kill each other in elaborate, self-serious chase sequences.

Have I given away the ending yet? All of these movies—even the ones that try to be goofy and fun—have a core of affected drama that asks the audience to take it all in like it contains some profound, life-changing message. But none of them do. They are all formulaic, studio messes with directors, writers, and "bankable" actors slotted in with an eye on indirect goals—something marketable, with a big box-office draw or a shot at winning an Oscar.

These movies exist less as attempts to tell stories than as elaborations of high-concept elevator pitches. And that can be fine. Men in Black and Independence Day were produced by similar studio processes, and those are classics. The differences is that at some point either the studios or Smith himself decided that it wasn't enough for these movies to be fun ways to help the audience turn off its collective brain. They had to really be saying something—to have an important message at their core. And the lowest-common-denominator Frankenstein process of rewriting, reworking, recasting, and focus-grouping is just not conducive to that goal. Instead of eye-opening, these attempts at serious messaging come across as preachy, flat, dull, and pretentious. Self-serious. They undermine the fun that these movies can otherwise deliver.

With all of that said, the live action Aladdin recently became Will Smith's best performing movie. Whatever else you can say about Smith's role as the genie, he certainly doesn't seem to have been trying to play it too seriously, and the movie wasn't half-bad. The upcoming Spies in Disguise, set for release on Christmas, likewise looks wholly playful and silly, and the early reviews are good. So maybe, with the decade coming to a close, Will Smith has finally escaped his self-serious slump, and gotten back to his lovable, goofy roots. Here's hoping.