Culture News

Should IKEA Increase Security Based on One Woman in a Graphic Viral Video?

In response to the adult content of an isolated incident posted online, the Swedish retailer is embracing the panopticon

A video of a woman masturbating in an IKEA recently went viral on Chinese social media.

In response, the Swedish retailer has announced plans to increase cleaning and security in their stores, stating that they are "taking the matter very seriously" and are committed to creating "a safe, comfortable and healthy shopping experience and environment."

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Culture Feature

Late Capitalism Diaries: Doritos Locos Tacos, Girl Scout Cookies, and the Horror of Brand Collabs

Brand collaborations move us one step closer to the erasure of all culture

Today the world is celebrating the fact that Girl Scout Cookies are being sold online and Taco bell is giving out free Doritos Locos Tacos for Taco Tuesday.

It makes sense to celebrate. Free food is a blessing at any time, and more so now—amid unprecedented layoffs and financial uncertainty. Likewise, the convenience of an exclusive seasonal snack now being delivered to your door will be a welcome comfort to many people who are stuck inside under quarantine—and no one will need to be coerced by a small child into buying more than they actually want. But what many people may not have realized was that there was already a way to order your Thin Mints online—as long as you could stomach the idea of eating them in a bowl of milk.

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Ya know when your mom's riding you about your friggin' math homework and you just wanna run the hell away and go to.....IKEA?

Given that the average IKEA is bigger than Telluride and Marfa combined, it’s not that surprising a 12-year-old boy might go missing and turn up a week later in say, a giant vat of day-old meatballs or a stack of mislabeled skrivbords.

And that’s just what happened to Peng Yijian this past Sunday, when, after a week-long hunt, the pre-teen was found inside an IKEA store in Shanghai, China. The kid had run away from home six days earlier after an argument with his mom erupted over an unfinished math assignment, Shanghai Daily reported.

"He was very upset and I feel guilty that I shouted at him," mom later explained.

With only 1.5 yuan (about 25 cents) in his pocket, Peng kicked around Shanghai for six days, raiding supermarkets for free samples, and killing a lot of time at IKEA.

Yijian's family listed the Swedish super store as one of their missing son’s favorite places, and he was eventually spotted on security video near their local branch of IKEA. Cops blocked the exits to the infinite furniture store Sunday and, after a exhaustive 40 minute search, finally found the missing boy near a ground-floor escalator.