POV: Scrolling through Instagram, maybe stalking your ex’s sister’s boyfriend’s cousin’s new baby, and you happen to get served an ad for your dream dress. But not just any dream dress… your dream dress. As in the dream dress you conjured when you were 17 years old and never found – even down to the pleat.

Creepy, maybe. But on point, definitely. Who cares how it got there? You click the ad and are directed to a tiny Instagram page with less than three thousand followers. You stop.

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