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Kylie Jenner Thinks You Need Another Leather Jacket

Another Kar-Jenner Brand Emerges…But What Makes It Great?

When you think of the Kardashian fashion, your mind may wander to the color black. Seriously, whenever I throw on an all black fit, I say I feel like a Kardashian. When a family’s style makes you think of them when you wear a color, you could assume they’re pretty powerful in the fashion world.

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Culture Feature

For the Love of God, Stop Letting Elon Musk Near Public Transit!

Never let a weird train-hating billionaire design your city's mass transit.

Elon Musk Photo illustration

by Jonathan Raa_NurPhoto (Shutterstock)

Elon Musk gets a lot of credit for his contributions to technology.

It's on the basis of his supposed genius as a tech-mogul/inventor that people take him seriously when he talks about wild ideas like a Neuralink chip that "could solve paralysis, blindness, hearing," or the so-called Hyperloop, supersonic train system.

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Staff Picks

The End of an Era: "Keeping Up with the Kardashians" Just Ended. But Will We Be Free?

The Kar-Jenners have built their empire at the expense of the marginalized groups they steal from

Kim Kardashian

Evan Agostini/Invision/AP/Shutterstock

It's the end of an era, and oh how times have changed.

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Jameela Jamil is best known for portraying the socialite Tahani Al-Jamil on NBC's The Good Place, but she's also been making waves online for her messages of body positivity and vehement protests against diet culture. Recently, she's been coming for some of the patron saints of body-shaming: the Kardashian family.

Every day, countless Instagram influencers promote various weight-loss supplements, such as flat-tummy teas or other sponsored (and usually untested) products. But few have the power of the Kardashians, who—between Kim, Khloé, Kourtney, and the Jenner sisters—reach over 453.5 million followers, and can be paid millions per sponsored post.

Over the past few months, each one of them has posted ads for various weight loss supplements. Jamil has often criticized celebrity endorsements of similar weight-loss products, and she held nothing back in a lengthy comment on Khloé Kardashian's latest ad.

"If you're too irresponsible to: (a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product...and (b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren't healthy...then I guess I have to," Jamil wrote. "It's incredibly awful that this industry bullied you until you became this fixated on your appearance. That's the media's fault. But now please don't put that back into the world and hurt other girls the way you would have been hurt. You're a smart woman. Be smarter than this."

Just a few days earlier, Jamil had left a similar message on a Kris Jenner ad for a Flat Tummy Co shake. She later posted screenshots of the since-deleted comment, which read, "Flat Tummy Co side effects are cramping, stomach pains, diarrhea, and dehydration and it can impact contraception users. Eat fruit and veg to fill up and feel good kids. It's cheaper and safer than a non-FDA approved powder over the internet."�

Image from

At first Khloé, Kris, and co. did not seem receptive to the criticism. When the New York Times asked her about Jamil's comments, Kris Jenner stated, "I don't live in that negative energy space. Ninety percent of people will be really excited about the family and the journey and who we are."

Khloé also defended her post, telling The Times that she doesn't have a personal chef and she posts all her workouts on Snapchat—which is somehow redemptive in the weird world of Kardashian logic. "Well, listen, I am showing you what to do, silly person, 15 repetitions, three times, here's the move …" she clarified.

Kim also had plenty of excuses. "If there is work that is really easy that doesn't take away from our kids, that's like a huge priority," she said. "If someone was faced with the same job opportunities, I think they would maybe consider." Of course, Kardashian West has a net worth of $350 million and previously turned down a $1 million payout for a post sponsored by a Yeezy fashion rival. (Kanye reimbursed her).

Jamil wasn't about to let the whole thing go. Following the interview's publication, she reposted some of the Kardashians' comments on her own Instagram and added, "The Kardashians need to check their moral compasses, because they appear to be broken. This was the Kardashian response to being asked by the @nytimes about my calling for transparency and responsibility in their extensive work to promote diet culture."

Later that day, she tweeted, "Essentially, 'fuck the young, impressionable people, or those struggling with eating disorders, we want the money.' I have been given these same opportunities to flog this stuff, and I don't do it, so they don't have to. Thank you, next." She added, "Their pockets are lined with the blood and diarrhea of teenage girls."

On April 2, Khloe deleted her Instagram post, prompting another tweet: "Oh look. Khloé deleted her diet shake post....There is hope after all..."

This small victory for Jamil comes after several other strongly worded takedowns of the Kardashians' glorification of diet culture. In May 2018, she criticized Kim for promoting appetite suppressing lollipops. "No. Fuck off. No," Jamil tweeted in response to the ads. "You are a terrible and toxic influence on young girls. I admire their mother's branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to."

She followed this with more posts and another tweet, advising Kim to "eat enough to fuel your BRAIN and work hard and be successful."

In an August 2018 interview with Channel 4 News, Jamil called the Kardashians "double agents for the patriarchy," stating that they're "selling us self-consciousness." She added, "The double agent for the patriarchy is basically just a woman who perhaps unknowingly is still putting the patriarchal narrative out into the world, is still benefiting off, profiting off and selling a patriarchal narrative to other women."

Jameela Jamil on banning airbrushing, the Kardashians and her traumatic

A few months later, a fan Instagram account circulated a clip of Kendall telling Kim she was worried about her weight. "Like, you're so skinny," Kendall said, to which Kim replied, "Oh my god, thank you!" The interview was widely criticized for promoting anorexia, generating backlash from celebrities including Emmy Rossum and Stephanie Beatriz.

In response, Jamil posted a quote on Instagram that read, "How much did Florence Nightingale weigh when she founded modern nursing? How much did Rosa Parks weigh when she took a seat on that bus? How much did Malala Yousafzai weigh when she started writing about the lives of girls in Pakistan living under Taliban rule. You don't know? That's the right answer. Because it doesn't matter." She accompanied the post with the caption, "Dear the Kardashians. And every girl who looks to them for a reference of how to value themselves. follow @i_weigh for a dose of reality and self esteem."

"I Weigh" is the body positivity project that Jamil has been running since February 2018. It features hundreds of posts promoting body positivity and encourages people to judge their own worth based on who they are, not what they weigh.

It all started when Jamil posted a photo of herself, captioned "i weigh: lovely relationship / great friends / I laugh every day / I love my job / I make an honest living / I'm financially independent / I speak out for women's rights / I like my bingo wings / I like myself in spite of EVERYTHING I've been taught by the media / fucking KG."

The photo went viral, and later Jamil sparked a movement by reposting it alongside a call for others to follow her lead. "I'm fucking tired of seeing women just ignore what's amazing about them and their lives and their achievements, just because they don't have a bloody thigh gap," she wrote.

But Jamil didn't always have this level of confidence. Later in the podcast in which she called the Kardashians "double agents of the patriarchy," she spoke about how she suffered from anorexia throughout her youth until a period of recovery after a car crash forced her to gain weight and reevaluate her self-perception. "I am so, so aware of the damage the media does to a vulnerable mind, it ruined the first 20 years of my life," she wrote on her blog. "In this uprising of female power, we must realize we are being set absurd extra goals, thick and fast. The further we come as a gender, the more ridiculous the ideals we have to fulfill become. We are being distracted and exhausted and our eyes are being taken off the ball. Every minute you spend thinking about how thin or gorgeous you aren't is a minute you aren't spending on growing your life."

Naturally—it comes with the territory—Jamil has received some criticism of her own, especially for her own tendency to post beautiful photos of herself online. She's also been accused of putting down other women, an all-too-common phenomenon in a society that pits women against each other.

She certainly hasn't taken her eyes off the Kardashians; in January she came for Khloé again, this time to critique a post that read, "2 things a girl wants: 1) Lose weight. 2) Eat."

"This makes me sad," wrote Jamil. "I hope my daughter grows up wanting more than this. I want more than this. Sending love to this poor woman."

But Jamil has always been an advocate for women of all shapes, sizes, and backgrounds. If you reread her posts, she's actually never denounced the Kardashians' intelligence or capabilities, instead criticizing them only for their decision to promote dangerous products and body-shaming messages. Ironically, she even defended them on an early post on "I Weigh."

Overall, Jamil has become a heroine of sorts for legions of young girls—and people of all genders and ages—who are constantly overwhelmed by damaging pressures to look a certain way. These expectations are, of course, often created by advertising companies hungry to make a profit, regardless of the consequences of their actions; and they usually pander to heterosexual, patriarchal, and white supremacist norms.

Jamil is acutely aware of her mission's radical importance. "As a woman, being proud of yourself and believing you are *enough* as you are, is an act of social and political resistance," she once posted. If that's the case, her own work—not only believing in herself but inspiring others to do the same—is a full-on revolution.

Eden Arielle Gordon is a writer and musician from New York. Follow her on Twitter @edenarielmusic.

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Kylie Jenner

All you need to know

Full Name: Kylie Kristen Jenner

Date of Birth: August 10, 1997

Born: Los Angeles, CA

Occupation: Reality star, entrepreneur, model

Status: Single

Children: 1

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Top Stories

Kylie Jenner…Billionaire?

That's What Forbes Predicts

The rich keep getting richer.

Forbes has Kylie Jenner in mind as the gal who is, "on track to soon be the youngest self-made billionaire ever." At just 20-years-old, the youngest sibling of the famous Kardashian-Jenner clan is cruising into billionaire status, sitting on a $900 million mountain that was amassed in under 3 years. But "self-made?" Well sorta.

While her drive, determination, and dollars are impressive, some call Forbes' "self-made" description a bit deceptive. One Twitter user complained, "Calling Kylie Jenner self-made without acknowledging anywhere the incredible head start she had is what allows people to turn around and look at poor people and ask them why they haven't become billionaires yet. Her story is not inspiring or motivating for anyone." Another chimed in, "Kylie Jenner is not 'self-made' at all. This is the problem with talking about successful people in America. We act like they did it by themselves when that's never the case. And, with people like the Kardashians/Jenners, they were always rich."

Well, haters gonna hate, as they say, but Jenner is taking the backlash to the bank. Her fortune is phenomenal, "thanks in large part to her wildly popular makeup line, Kylie Cosmetics," notes CBS News. She owns all of the cosmetics brand, not to mention the money that pours in from additional endorsement deals, reality show dough, and then some.

Forbes explains, "Another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23."

Jenner Tweeted, "thank you @Forbes for this article and the recognition. I'm so blessed to do what i love everyday. #KylieCosmetics." And that's not lip service.

Lucrative Lip Kit

Kylie Jenner's Lip Kit is the real money maker. After she came out with the news that she plumped her lips professionally, Jenner came out with a fabulous makeup kit for fans seeking to achieve the same look. A liner and lipstick go a long way in creating the perfect pout. And for Jenner, the more sales, the more success. Her mom is her manager, so "momager" Kris gets 10%, but the rest of the money goes right into Jenner's pocket. Hundreds of millions and growing. SWAK!

Famous Friends

The future Mrs. Justin Bieber is close with the Kar-Jens too. Here she's posing with her friend Kylie Jenner for a pic that couldn't get any prettier. Will Kylie be in the bridal party? And more importantly, will Hailey Baldwin use a Lip Kit for her bridal makeup?

Mommy's Got Money

Hey cutie. Do you know your mama's loaded? This little girl will grow up in luxury with a young mom who is filthy rich. With a family full of millionaires and a mom who is about to become a billionaire (according to Forbes), sweet little Stormi will never go without. Hopefully her mom's business sense gets passed down and this girl goes on to do amazing things too. If not, there's always reality TV. Surely Ryan Seacrest's phone number's on speed-dial.

Lingerie All Day

For the first time, we're not paying attention to Kylie's lips. After all, this revealing undergarment set is quite alluring. Confident with her figure and satisfied with showing it off, Kylie proves that a little goes a long way.

Baywatch Beauty

Kylie may be all about the lips but here she puts the "bum" in beach bum. Evidently, Kim's not the only sister in the family with killer curves. The temperature outside was surely hot that day but when Kylie hit the sand, there was a heat wave!


Yes, Kylie was a cutie back in the day, but here we see her before lip injections and whatever else she had "done." It's almost hard to believe this is the same person! Kylie surely changed her appearance over the years, so can we say she is "paying it forward" by letting the world in on her makeup must-haves?

She's a "Barbie Girl"

Pink is powerful, proven by the Barbie-like Kylie in this hot pink swimsuit and matching makeup. The blonde look works for the beauty who seems to change up her style at the drop of a hat. And in this case, the drop of nearly all the rest of her clothes too.


Looking like a million bucks at the last MET Gala, Kylie and her beau Travis Scott are decked out in black hitting the red carpet in true celeb style. As if they're not cool enough, Kylie added a pair of sexy shades to complete the look.

Beauty and Big Bucks

Both of these sisters are beautiful in their own right, but Kendall's the model who also makes millions. Money says she's worth $18 million which is nothing to sneeze at, but compared to her little sis, it's not much. Still, walking Paris runways and shooting provocative pics on tropical islands isn't too shabby. And when her looks fade, she can always hit up Kylie for cash. Or at least use her Lip Kit to freshen up.

Kim Who?

Kim used to be the big shot of the bunch but it looks like Kylie is stealing her thunder. Looks like big sis taught the youngest well - to use social media to propel popularity to the max. Of course, no one could ever replace Kim, but Kylie is stepping out as the star of the money-obsessed family. Kim's no billionaire but she's got her own "assets," so to speak. We're sure she'll be just fine, even if Kylie becomes the hottest thing since Kim's sex tape.

Proud Mama

The apple doesn't fall far from the tree. Kylie got her business savvy from her mom. Kris Jenner is the "momager" with the most, making her kids rich and famous, and getting a cut of the action. From reality TV to endorsements to businesses and then some, Kris has helped catapult her kids into the limelight, making a buck whenever possible. Some moms help their kids launch lemonade stands. Kris makes Lip Kits a raging success.

Kickin' it with Khloe

Khloe is always fun to be with, so Kylie must love it when she has time to chill with her cool older sister. With matching thigh-high slits, these sassy sisters prove that a great fashion sense runs in the family. Showing lots of skin is a common thread too...

Proud Parent

Could Caitlyn Jenner be more proud? Kylie is surely an inspiration, even for a former Olympian. At such a young age, Caitlyn's daughter is doing amazing things. And not to mention the family discount on Lip Kits!

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