Lack of star power and corporate backing is causing the show to lose steam.
With the entire world stuck at home sheltering in place, musicians have had to resort to entertaining fans (and themselves) virtually.While some entertained the weary masses in the form of TikTok videos and Instagram challenges, others went as far as performing concerts and DJ sets from the comfort of their homes. But it would be the platform created by super producers Swizz Beatz and Timbaland that would become the frontrunner in quarantine entertainment.
On March 24, Verzuz was born as a showdown between accomplished artists, songwriters, and producers playing their most popular songs against each other in the spirit of friendly competition. Instagram Live would act as the battleground for the clash of musical titans. Swizz and Timbaland would not only serve as the masterminds of the series but its inaugural battle participants.