Culture Feature

14 Celebrity Endorsements That No One Asked For

Not every endorsement is about a paycheck.

George Clooney on His Twins Speaking Italian, Quarantine Cooking & He Cuts His Hair with a Flowbee!

The world of celebrity endorsement makes for some strange spectacles.

From Penelope Cruz dressed as Mario, to Snoop Dogg rapping about Hot Pockets, it sometimes seems like celebrity's will back any brand that offers them a paycheck. But that's not the case with the celebrities on this list.

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Music Features

Hit for Hit: Justin Bieber vs. Shawn Mendes

Collaboration coming soon? Who can say. But here's a definitive battle between the Canadian Pop Kings.

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Just up North, there's a pseudo-Utopia, where the money smells of maple syrup, the residents are famed for their niceness, and there's the promise of Universal Healthcare that has US residents threatening to pack their winter coats in escape.

Though their leadership has its own problematic past (it's Blackface), one thing they might do better than us is producing pretty boy pop stars.

Some of the biggest pop music stars are Canadian expats. There's Drake, the sadboy King himself; The Weeknd, posterchild of Aquarius toxicity; relative R&B newcomer and singer-songwriter, Daniel Caesar; and newly minted pop darling Lennon Stella of Nashville fame.

But arguably, two of today's biggest Canadian pop kings are Justin Bieber and Shawn Mendes.

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Justin Bieber and Hailey Bieber {Object} arrives for the Premiere Of YouTube Originals'"Justin Bieber: Seasons" on January 27, 2020 in Westwood, CA

Shutterstock /ID 1674726565

Justin Bieber's musical career and public image have become inseparable.

Earlier this year, the Canadian pop star released Changes, a shallow collection of sex-tinged R&B songs that served as the singer's first album in five years. The album was explicitly dedicated to his wife, Hailey Bieber, which was perhaps the only interesting thing about it since the duo's tumultuous relationship was already established as an inescapable part of pop culture.

The Biebers' 2019 Vogue cover story illuminated what the publication called an "All-In" romance; it was filled with bizarre anecdotes, including that the couple married quickly to break their year-long celibacy. Bieber–an openly devout Christian whose close ties to the controversial Hillsong United Church have remained problematic throughout his career–had seemingly reentered the public eye as a changed married man of God who sang exclusively about making love to his wife.

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