Since Hugh Hefner's death in 2017, Playboy's been re-branding itself to appeal to millennials by hiring fine art photographers for high concept photo shoots, naming a gay man and proud Taylor Swift fan as its executive editor, re-committing to printing nudity, and replacing its original motto, "Entertainment for men," with "Naked is normal."

The next issue of the 66-year-old publication will feature Kylie Jenner, the make-up mogul and "self-made billionaire" who was raised before America's eyes on Keeping Up with the Kardashians (you know, that 17-season reality TV show about the millionaires who make their livings as walking Instagram ads, because they're "self-made").

The 22-year-old posted a photo on Instagram of herself and boyfriend Travis Scott (the two share a one-year-old daughter, Stormi). Jenner poses nude in just a cowboy hat, embracing a shirtless Scott for Playboy's "Pleasure" issue. According to Playboy's website, the theme "is a celebration of the things that bring us joy: sex, art, food, music, spiritual connection, travel, cannabis and community. And did we mention sex?"

The magazine adds, "In this issue, we aren't only showcasing the artists and creators who bring us joy; we're also shining a light on visionaries and revolutionaries who are fighting to expand access to pleasure for all."

Even if we put aside our wonderment at what cultural, linguistic, and spiritual rot we're witnessing in the pages of Playboy these days, since when is a "men's lifestyle" and entertainment magazine ever not about "pleasure?" And when did Kylie Jenner become a "visionary?" And if she constitutes one, where is the adult film world's rising auteur, Bella Thorne, who recently directed a "beautiful and ethereal" film as part of P*rnhub's Visionaries Director's series? The questions are endless.

  1. Is that Lil Nas X's hat?
  2. How does Kylie manage to look both 17 and 53 at once?
  3. What does Travis Scott, like, do all day?
  4. Is this photo a philosophical take on how only nature can nurture true love?
  5. How much did that watch company pay to be included on Travis Scott's wrist?
  6. How do we know that's really Kylie?
  7. Then again, what percentage of Kylie is really Kylie, these days?
  8. What happens if I sort of dig this?
  9. Would Gloria Steinem hate me if I kind of dig this?
  10. Was Kylie Jenner popular in high school?
  11. How hot was it outside? It looks hot.
  12. Didn't a cowboy hat make it feel even hotter?
  13. Why wear a cowboy hat on an already hot day if your hot cakes are out?
  14. Is "Kylie Jenner" a palindrome?
  15. Oh. No. "Kylie Jenner" backwards is "renneJ eilyK." What's up with that?
  16. Why did Travis Scott get to wear clothes?
  17. Was that a sexist thing? I'd hate to think Kylie was involved with a sexist thing.
  18. What does their daughter want to be when she grows up?
  19. If their daughter grows up to be a Playboy bunny, will Travis Scott be fine with that?
  20. Who's going to send this cover to their daughter on her 18th birthday?
  21. If art is dead, did Instagram kill it?
  22. What happens if I think Playboy's "Pleasure" theme sounds pretty cool?
  23. Also, why does the theme sound like the description for a music festival?
  24. Is this subliminal advertising for Coachella?
  25. "Are you there, Coachella? It's me, Kylie": Is that the caption?

No, but seriously, the Amazon Rainforest is burning and global climate disaster is imminent. Look out for the Pleasure edition of Playboy when it hits newstands Fall 2019!

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"Look Mom I Can Fly" Is a Win for Travis Scott Fans—and No One Else

The 28-year-old rapper's new Netflix documentary is a rare and personal (albeit sloppily executed) glimpse into the life of a superstar.

Love him or hate him, we can all agree on one thing: Nobody knows how to hype up a crowd quite like Travis Scott.

That's why it's far from surprising to see that his Netflix documentary, Look Mom I Can Fly, has garnered a great deal of attention. The 85-minute film only reinforces Scott's reputation as a world-class performer. In addition to numerous heartfelt clips of impassioned fans discussing what Scott's music means to them (many of whom say that his music helped usher them through dark times and, in some cases, that it saved their lives), the movie is comprised of awe-inspiring moments in which Travis Scott is able to command enormous crowds to go wild at his concerts while still connecting with them on a deeply personal level. This is a rare ability that few artists ever manage to cultivate to the same effect—even less frequently does this happen at such a relatively early phase in a musician's career. There is clearly something special about Travis Scott, who is not quite as crazy about being in the public eye as some of his peers, which makes such an in-depth documentary about him a welcome glimpse into the rapper's personal, creative, and professional life.

The film includes decades of footage. From home movies of Scott's childhood to scattered clips of his astronomical rise to fame over the last few years, Look Mom I Can Fly is essentially a collage of personal and professional milestones. We are brought into the doctor's office with Scott and Kylie Jenner to see an ultrasound of the couple's baby, Stormi. We follow Scott around on tour, get to see plenty of never-before-seen live footage and behind-the-scenes moments in which his meticulous approach to live shows is displayed with candor. We are invited into the studio with Scott and his crew during the recording sessions of his breakout album, Astroworld. And we follow him through a tumultuous night of three Grammy upsets in 2018. This unflinching and candid approach makes Look Mom I Can Fly a refreshingly authentic and honest portrayal of a celebrity—something that is exceedingly uncommon in today's hyper-mediated social media landscape.

The one downside of the film's fragmented nature, however, is that it often feels a bit disjointed and disconnected. There is no readily discernible narrative through line. Sure, there is the story of Scott's rise to superstardom and his various achievements and obstacles along the way, the birth of his daughter is briefly touched upon, and the entire movie is thematically centered around Scott's lifelong love of amusement parks and music in light of Astroworld; but, the jigsawed nature of how all of these elements are presented leaves much to be desired in the way of cohesion. After a while, it begins to feel less like a behind-the-scenes look at one of rap's biggest names and more like an hour-and-a-half long Instagram story.

Its not quite clear what viewers are supposed to take away from the movie—especially if you aren't already a big Travis Scott fan. Large portions of it feel somewhat self-indulgent and redundant. Instead of elaborating on some of the personal threads introduced throughout—perhaps via interview or some kind of off-the-cuff conversation—the movie merely presents events, rapidly moving onto something unrelated from one frame to the next.

Look Mom I Can Fly is truly a gift for the hundreds of thousands of Travis Scott fans around the world, but it's something of a disappointment as far as documentary film-making is concerned. When you are making a film in a genre dominated by the likes of Martin Scorsese (and more recently lit aflame by the critically acclaimed Beyonce music doc, Homecoming), the bar is set extremely high. Look Mom I Can Fly may not go down in history as one of the greatest music documentaries, but it is an interesting watch nonetheless—and it's required viewing for anyone who likes Travis Scott's music.