My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.

My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.