We are all under the constant moral battle: is this makeup good or is it just a paid sponsorship? Is it a money grab by celebrities who have passionate fanbases willing to spend a bit of their paycheck for the name on the packaging? Or does it really work?
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In terms of setting trends for clean beauty brands that can be both high quality and affordable, Saie leads the way. I always considered the clean beauty “Big Three” to be Kosas, Saie, and Ilia. Because they’re consistently hailed for their luxurious formulas that won’t irritate your skin, and an overall sustainable production system down to their packaging.

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I’m constantly on the lookout for the best makeup brands on the market…and it’s not solely dependent on what BeautyTok influencers tell me to buy. I try the product myself and get a sense of what works on me before making a sweeping judgment on the brand.

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