When I was growing up, people would go feral over a sale. Black Friday would roll around, and news stations would set up outside Best Buy, Home Depot, and Target to watch thousands of people at 3 a.m. fight for half-off TV.

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Before there was TikTok, there was YouTube. The old me would sit down with a snack and watch endless storytimes, challenges, moving-out videos, makeup tutorials, cooking shows, you name it. I ended my nights with budding influencers like Emma Chamberlain, Tana Mongeau, James Charles, and David Dobrik.

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Over the summer, I was traveling around from place to place, lugging around hoards of makeup products in a huge bag. It was disorganized. It was chaotic. And tragically, it ended with exploded products and, often, tears.


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