The R&B Singer releases a new single that is nostalgic, sexy, and catchy as hell.
Sonta has been busy building a buzz over the last few years.
And now she's back to capitalize on it. With the release of her new single, "Favorite Girl," the 22-year-old singer proves that she is not just some passing fad. She is already being compared to the greats. MTV midwest correspondent and member of the Grammy's regional board, Andrew Barber, has repeatedly referred to Sonta as Chicago's Mary J. Blige. Sonta's melodic sensibilities and thematic material have also been compared to Toni Braxton. In a review of her previous single, "Type of Way," the Soul Train award-winning publication, Soul Bounce, said "She [Sonta] takes her man to task for playing with her emotions, at one point even interpolating a bit of Toni Braxton's "Just Be A Man About It" to get her point across."
On "Favorite Girl," however, Sonta smoothly croons on the hook and comfortably lounges on the verses over a '90's-inspired R&B beat with a certain grace and understated confidence that is more than a little reminiscent of Aaliyah. But that is not to say that Sonta is merely the sum of the legends who inspired her. Her voice is still nobody's but her own, identifiable by its unique flourishes and vocal runs. There's a certain characteristic warmth and buoyancy to her voice that allows her to float effortlessly over the beat as she, in the case of "Favorite Girl," puts the moves on a man she's had her eye on.
If you've never heard of Sonta before, now is the time to change that. Check out "Favorite Girl" below, and get ready to bump this in your car all Summer long.
Dustin DiPaulo is a writer and musician from Rochester, New York. He received his MFA in Creative Writing from Florida Atlantic University and can most likely be found at a local concert, dive bar, or comedy club (if he's not getting lost somewhere in the woods).
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Protest music aside, there is a slew of good underground music out today
An invigorating slew of protest music hit the shelves today.
Detroit-based emcee Tee Grizzley collaborated with Queen Naija and the Detroit Youth Choir to craft a melodic ballad that attempts to open up a dialogue with police. Meanwhile, alt-Jazz pioneer Terrace Martin took a different approach in his collaboration with Denzel Curry, Daylyt, G Perico, and Kamasi Washington, with "Pigs Feet" being more of an angry f*ck you than an attempt at communication.
South Korean DJ takes fans on a tour though NYC and their emotions in debut music video.
Seoul based DJ, Madison Park, takes fans to the New York cityscape in the newly released music video for her visceral and emotionally resonating track, "Hindsight."
The clip begins underground in the dingy subway as we are introduced to our main and unknown protagonist, portrayed by model and Park's good friend, Zino Haro. Viewers follow him on to the subway and into the city as the beats make a subtle entrance, followed by the smooth R&B vocals, provided by guest vocalist fiction.
"I chose NYC because I thought [to capture] the city's diverse vibes that different locations emanate would help a lot with the video concept that I came up with," says Park. "I sent him (Zino) the lyrics and asked if he would be down to join the video. He said the lyrics of Hindsight was basically telling his own story, so both of us just knew he was the right fit for the video."
The Samuel Heuberger Reichart directed video continues to follow Haro on his journey throughout Manhattan and Brooklyn. According to Park, she and Reichart "spoke a very similar 'creative language' when brainstorming," which resulted in making this video the dynamic and engaging work of art that it is. The clip gives us glimpses into the notebook that Haro is carrying with him, and is revealed to be the lyrics of the track itself being written, scratched out, and reworked, as any artist would do when in the throes of the creative process.
"I wanted to show one's stream of consciousness in the situation that's depicted in the lyrics," says Park. "I didn't want to include parts where the vocalist lip-syncs to the song because I wanted to focus more on showing how the narrator feels and acts in that situation." She goes on to express that the lip syncing moments seemed to cut the flow of emotion of the narrator, so instead, she came up with the idea of focusing only on the lead actor's emotion throughout the video and including a part that directly shows a small part of the lyrics.
At the video's climax, the music swells into orchestral builds and breaks into melodic, cinematic drops, grabbing our attention and carrying us forward through the song as we look at the night sky in downtown Manhattan with Haro. Every progression is carefully cultivated and extremely emotive, allowing listeners to submerge themselves into a sonic wave of bliss. The feelings resonated in the track seem to remind us that for at least the 4 minutes that the song is playing, we will be just fine.
Madison Park - Hindsight (Official Music Video) www.youtube.com
Alessandra Rincón is a journalist, writer, and photographer from Baton Rouge, Louisiana living in New York City. She loves covering music, art and culture news and you can usually find her at a show or with her nose in a book. In her spare time she is a musician, comic book nerd and wannabe cook.
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