CULTURE

How Social Media Changed Celebrity Relationships

Social media has ruined celebrity relationships and built empires— from Chris Pratt to Kim Kardashian, tabloid culture has risen to explosive, new heights via Twitter and Instagram.

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Irina Shayk and Bradley Cooper broke up after 4 years of dating, which included almost a year's worth of rumors about Cooper's friendship with costar Lady Gaga.

Gaga was eager to gush about Cooper, gazing breathlessly into his eyes anytime they were on a red carpet. Their on-screen love led to off screen speculation about their undeniable chemistry. A Star is Born's press run concluded with many awards and, honestly, has yet to entirely end. The pair's charm began to wear thin as people became annoyed by Gaga and put off by Cooper's hubris.

The movie's press run was reminiscent of older Hollywood tactics, when co-stars pretended to be in a relationship to promote their films and each other's careers. Nowadays, celebrity relationships can be mutually beneficial arrangements that not only increase the star's respective cultural relevance and fan bases, but offer the opportunity to building a corporate brand around their romance.

When famous couples do break up, fans experience a fraction of the star's heartbreak because of months or years of investment in the couple—following their relationships online, in videos, and on talk shows. One of the most notable couples in recent years to use social media to address their break up was Anna Faris and Chris Pratt. Anna posted a text message to her feed and Chris posted the same on Facebook, personalizing the PR announcement.

Social media has offered celebrities a way to directly talk to the public and vice versa. In return, fans can begin to feel like they know their favorite celebrities personally, beyond the voyeurism of magazine readers. Online, the public has a voice that intervenes in the real life relationships of celebrities. Now, social media allows fans to relentlessly weigh in on stars' personal lives with relative anonymity.

Months after her separation from her Pratt, Faris detailed her marriage's narrative, explaining how the rumors about her then-husband and his co-star, Jennifer Lawrence, made her feel "incredibly insecure" during the Passengers' press run, with tabloids constantly covering the chummy pair. The media's speculation over who is dating who can be rooted in truth, but can also have real world effects on relationships.

Similarly, rumors of a romance between Harry Styles and Louis Tomlinson percolated for a long period. In turn, fans' obsession about the two became paralyzing for the friendship. Back in 2017, Tomlinson commented on how their hyper-analyzed interactions ruined their relationship:

"It created this atmosphere between the two of us where everyone was looking into everything we did. It took away the vibe you get off anyone. It made everything, I think on both fences, a little bit more unapproachable."

The public's ability to comment whatever whenever online escalates the power of the media to insert themselves into celebrity relationships. The stampede of opinions from journalists and online trolls can be suffocating and destroy relationships, like the many who theorize to this day about Shayk and Cooper. Eventually, Lady Gaga told people to "f**k off" after being heckled, once again, about Cooper, a reaction that almost certainly came from a place of exhaustion from the constant rumors.

Meanwhile, celebrities in secure relationships are able to profit off social media by building their image around their personal lives. Chrissy Teigen became an internet sensation through Twitter, molding a career beyond modeling while expanding her family with John Legend. Last year, the husband and wife began starring in ads together, the first being for Google Duo. The pair even hosted A Very Legendary Christmas together on NBC, which proved the couple's immense marketability. Their relatability and online banter are easy selling points for those who care about a more down to earth, famous family.

Before the dominance of social media, the Kardashians were some of the first celebrities to utilize the platform to elevate their fame by connecting with fans and bringing them a step further into their "lives." At the time, Kim's relationship with Kanye was one of the first to demonstrate the possibilities for A-List influencers. Their relationship propelled Kim into another realm of celebrity and exhibited how the internet can heighten celebrities' reputations. Each Kardashian has been able to increase their visibility due to the people they date or wed. While that is not a new concept, the direct accessibility to the stars through our personal devices increases individuals' investment in following celebrities' daily lives. In the meantime, celebrities take advantage of their devoted fans. With the saturation of ads and promotional posts embedded in personal content, it can feel like one can't escape capitalism: Celebrities want us to conflate purchasing their endorsed products with being a supportive fan.

Unfortunately, the difference between social media and self promotion is becoming more difficult to differentiate. With the rise of social media, celebrity brands are more cultivated than ever, and the means of promoting those brands are through rumors and publicity about high-profile relationships rather than artistic work. The subconscious reckoning of tabloid culture manifests in a more personal, somewhat inescapable way which can ruin relationships or increase net worth, all while staying in a field of vision consumers can enjoy by taking toxic pleasure in gossip.

Satire

Elder Gods Apologize for Delay in Rollout of the Apocalypse

Production on the end of the world has been a mess since day one

With June of 2020 nearly here and no sign of the final cataclysm we've been promised, it's beginning to seem like The End Times will forever be near, without ever being upon us.

While the early phases of civilization's collapse into a burning hellscape were promising, progress on the more dramatic culmination of armageddon has been repeatedly stalled by restructuring, miscommunication, and the high rate of turnover within the ranks of the Great Old Ones' loyal subjects.

"The slow burn is great and all," said John Knӕlgghyrt, née Phillips, who was briefly the high priest of Cthulhu's Dark Order—prior to being scooped unceremoniously into his lord's tentacled maw—"but trying to get the big stuff done has been a real challenge." The main struggle he points to is the lack of cohesion and structural order among the death cult working haplessly to hasten Earth's return to a state of desolation and chaos. "It's like herding cats sometimes. Insane, death-obsessed cats."

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MUSIC

Josephina is ready to take you Miles on Miles away...

She Has Been on the Rise for a While, Now her EP and Music Video will Blow You Away!

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Have you ever asked yourself what Alt-Pop means?

Well, you might just be able to answer your own question if you give a listen to Josephina. Her sound takes everything you think you know about modern pop and feeds it back on itself through a blurry ethereal lens. In the last few days, she has dropped the video for single "Miles On Miles," and her debut EP follows sharply on its heels.

Her work may be hot off the presses, but we've been seeing Josephina on the rise for a while. At age 16, she took her singing talents to social media where she quickly gained a major following, and eventually earned the attention of management and production companies across the country. The video for her song "Feelings" dropped on EARMILK in February and she performed the song live on Perez Hilton to great acclaim. Her single "Pleasure and Pain" debuted on Ones To Watch last year to similar positivity, and now the stage is set for her to really explode. The EP is produced by Grammy-winning production team The Stereotypes, and we are here for it.

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"Miles On Miles," the EP's lead single, typifies Josephina's sound. Other-worldy, retro-future, almost Vangelic synth forms the bulk of the sound. Reverby clicks and pulses make up a lot of what's left, with unexpected patches of acoustic instrumentation adding wholesome flavor to the piece. Her vocal style is a mixture of ultra-produced and sing-songy, creating an ambivalence of maturity that is further complicated by lyrics that speak to a greater emotional depth. To that end, the song feels like a melancholy parable sung in the voice of young girl. Hauntingly good.

The video echoes this sentiment, seeing Josephina alternately strutting through gothic, wintry desert landscapes, and driving a vintage car down long, empty roads. It feels vaguely post-apocalyptic, but more than anything, it speaks to the distance implied in the song's lyrics. "The director and I sat down and were thinking we wanted something to match the vibe of this song. The desert seemed perfect that day… perfectly gloomy," says Josephina about the shoot. "It fit the sadness of the song so well. Although I was freezing cold every second, it was worth it."

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After "Miles On Miles" opens the EP, the rest of the tracks fall in line behind it. "Money on My Mind" feels like a post-modern take on a "goin' to the club" track. "Feelings" blends an off-beat sensibility with playful lyrics that perfectly encapsulate her happy-sad aesthetic. "Guilty by Association" feels like the departure track of the bunch, with abrupt snare-claps and smooth lyrics that drive through the song like Snowpiercer. It almost feels like an '80s Soft Cell track. Finally, "Pleasure and Pain" feels like the orphaned love child of an Adele and Sia song, though with less of a belt than either of those two. Instead she allows the production to ramp up the stakes.

Overall, Josephina has made quite the impression here. She blends styles and modes of expression with remarkable ease. Lyrically she goes places you wouldn't expect a pop act to go, and musically she makes calls that you don't see coming from a pop act. Her future in the industry definitely seems bright, but the future is tomorrow. Right now just sit back and enjoy yourself some Josephina.

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Thomas Burns Scully is a Popdust contributor, and also an award-winning actor, playwright, and musician. In his spare time he writes and designs escape rooms. You can follow him on Facebook, Twitter, and Instagram.


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