Music Features

Exclusive Interview: Poppy Is in Creative Control on ​​"I Disagree​​"

The enigmatic singer spoke to Popdust about the creative process behind the "post-genre" sound of her latest record, I Disagree.

Poppy - I Disagree (Official Music Video)

"I'm Poppy."

Despite introducing herself countless times in one of her first viral videos, the Internet spent 5 years trying to figure out who Poppy really was. The enigmatic singer, performance artist, graphic novelist, and church leader (born Moriah Pereira) has wielded ambiguity in savvy and eerie ways throughout her artistic career, creating a pastel-hued cult of mystery surrounding her multimedia Poppy project since 2015. Returning with a new "post-genre" sound that melds together shades of industrial rock, nu-metal, and ethereal hyper-pop, Poppy put out her third studio album, I Disagree, back in January. She's never been beholden to a singular sound or character, and her latest project showcases this ability to evolve as she expands her Poppy-verse to new dimensions in one of her most emboldened metamorphoses yet.

Take the music video for the album's title track, "I Disagree," which stars Poppy wreaking havoc at a roundtable of record label execs as she sings about apocalyptic ends and new beginnings. "We'll be safe and sound / when it all burns down," she chimes in a crystalline chorus amid a swarm of doomy guitar riffs before the shot closes on her overlooking a mass of flaming bodies. Despite the seemingly macabre visuals, this song—like many of the others on the album—is as much about asserting oneself against oppressive forces as it is about regrowth in the face of chaos. Out of the ashes is born a new version of Poppy, adding another layer to her evolving mythology.

On I Disagree, Poppy navigates between ethereal vocal passages before launching into thunderous, nu-metal breakdowns. This jolt in momentum can be dizzying at times but on the whole a lot of fun to listen to and definitely a refreshing break from the poptimism direction many singers are heading towards. Her alt and nu-metal influences are detectable enough: Rammstein, Marilyn Manson, and Nine Inch Nails, and even metalcore bands like Norma Jean come to mind. Poppy has been vocal about these influences in interviews, but she also prefers to refer to her latest record as "post-genre" rather than boxing it in as a "metal record." Her ability to navigate between different sounds and styles is an impressive showcase of range, which shouldn't be surprising coming from an artist who has in the past explored everything from synth-pop (on 2017's Poppy.Computer) to heady dark-pop on 2018's followup, Am I A Girl?

But one of the most compelling aspects of Poppy's career is that she'll never lift the veil too high. In an age when almost no personal detail of a celebrity is withheld from audiences, it can be refreshing to see a star who embraces these elements of spectacle, persona, and mystique. Like Marilyn Manson and David Bowie, Poppy is a master of world-building and theatrics. Though Poppy was once notorious for staying in character during interviews, she's since opened up to show her most human side yet.

Enter Poppy's uncanny valley corner of Youtube. Poppy's videos quickly made her an Internet sensation, garnering millions of views on videos like the "I'm Poppy" clip (which now has over 23 million views). She would go on to steadily release a slew of mesmerizing, often A.I.-esque videos that left people equal parts intrigued and freaked out. Is she a computer? A cult leader? The Warhol of Youtube? A surrealist performance artist pulling off an elaborate stunt to critique the pop machine? Well, as she already told us: She's Poppy.

Poppy began to shed her robo-humanoidism aesthetic on "X", the closer to her 2018 album, Am I A Girl? (the sonic embodiment of her former sugary-pop sound meeting a nu-metal sensibility). She also fleshed out these darker, moodier tendencies of Nine Inch Nails-esque rock on her 2019 EP, Choke, which was released on Diplo's Mad Decent label.

The Poppy mythology grew more entangled when she made a public statement parting ways with former collaborator Titanic Sinclair (real name: Corey Mixter), whom she was involved with in the Mars Argo lawsuit. The lawsuit is perhaps alluded to on the track "Anything Like Me," where Poppy sings fairly straight-forward lyrics such as, "I'm everything she never was / Now everyone's out for my blood" etcetera. Although Sinclair did contribute to the album and is credited on a few songs, Poppy's decision to sever ties reflects a new chapter in her artistic career, as she invariably moves towards more autonomy and control over her own sound and direction. She's also no longer working with some of the major labels that she's worked with in the past. Instead she put out I Disagree through the metal label Sumerian Records and is set to tour in support of Deftones in the summer of 2020.

I spoke to Poppy in February over the phone before she headed to perform her Boston show on the I Disagree tour. Read our conversation below.

POPDUST: So I know you're on tour right now. How has it been playing the new songs from I Disagree live?

POPPY: Great! I'm having a lot of fun, and I've been waiting to be able to do this because I have had a lot of the songs for a while, so it's great to finally be able to play it.

I saw that you've been playing a cover of the T.A.T.U song "All The Things She Said," which is incredible. What drew you to that song?

Thank you. That song has been a favorite of mine and I feel like it fit amongst the other songs very well.

In your own words, how would you describe the new sound on the album?

Well, I just call it post-genre, that's what I've been using. It's not any specific genre, as you can tell from the record, so I'd say that's the best descriptor.

When you started out creating I Disagree, did your vision for the album retain its shape throughout the process or did it go through a few different evolutions as you went along?

I just went into the process with an open mind, and I wanted to make an album with no rules, and I think we did that, and that's I Disagree. No rules.

In interviews you've mentioned that this album has a lot of different sonic influences, from Marilyn Manson to Trent Reznor to Madonna. What kinds of bands did you like to listen to growing up?

Nine Inch Nails, Gary Numan, No Doubt, Blondie: I was very drawn to all of them.

I wanted to ask you about the song "BLOODMONEY" and the themes you explore on that surrounding religion. Throughout your career as Poppy, I've noticed that, while your sound grows with each album, these themes surrounding religion and/or devotion continue to crop up. Are you attracted to the aesthetic or visual elements surrounding religion?

I think some religion is fascinating, but [I] also think that people can follow blindly without asking questions. I think any religion needs to be questioned at times, and I think it's fascinating to analyze, but I don't subscribe to any one in particular.

www.youtube.com

Can you expand on what you were hoping to explore on "Bloodmoney"?

It's about hypocritical people that are a different way behind the curtain [and] which things are a lot darker behind the scenes and behind the curtain, so that's what I'm expressing.

Speaking of addressing people, the video for "I Disagree" seems to have a pretty clear message towards the established music industry. What kinds of changes would you like to see within the music industry?

That's definitely a complex question, but I don't think there's a ton that can be done in the immediate future because certain people are in positions of power that won't let ideas come through. But I think whenever you mix art and business, there's going to be compromise, and I just feel fortunate that I'm in this position where I don't need to compromise.

While making I Disagree, did you feel like you were in a position where you had more control over what you were creating?

Yeah, absolutely. It was shown to industry people after it was completed, so at that point I didn't take into account anyone's opinion because it was already done. So I did have complete control over it.

"Nothing I Need" appears to preach a kind of minimalism within a pretty sonically maximalist album. Is that something you intended?

It serves more as an interlude on the album. I wouldn't say it was intentional that it was minimal, but it allows the listener a second to breathe, because it is a lot of information as an album as a whole. The message is just being okay with being okay, and it doesn't mean settling by any means; it just means you're accepting things for what they are and things that end...you're okay with it. You're okay with starting over, and maybe things you thought you always wanted are actually things you don't need.

With this new chapter, do you ever feel like you are leaving behind your previous Poppy persona or perhaps evolving into a completely different person?

Evolution. I wouldn't say I'm leaving anything behind, because I think if I was to stay consistently the same it would be really boring, and I get bored really easily.

In terms of what's next on the horizon, I saw that you have another graphic novel coming out. Can you tell me a bit about that and how you got into that medium?

Yeah, I have been always drawn to it, and it just felt like the right time when we launched Genesis I, my graphic novel that came out before my first release. And yeah, I'm really excited for Poppy's Inferno because it comes out in July, and it'll have an album that you can play along while you read it.

Memorial altar of K-pop star Goo Hara -

Photo by Chung Sung-Jun (AP-Shutterstock)

South Korea has long held one of the highest suicide rates in the world (10th, according to the World Health Organization), a fact that's painfully resonated this year with the suicides of two popular K-Pop stars: first 25-year-old Sulli and now 28-year-old Goo Hara.

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MUSIC

King Princess's "Cheap Queen" Is Performative Queerness

Mikaela Straus's debut LP raises questions about the boundary between using queerness as a brand and using one's power to create an inclusive community.

King Princess is a different kind of gay icon.

While many stars have indoctrinated themeslves into the gay community by becoming beloved by mostly gay men, it's rare to see a star become beloved specifically by the lesbian and bisexual/pansexual femme community.

King Princess (whose real name is Mikaela Straus) burst onto the scene at a cultural moment that seemed overripe for a queer femme-focused star. She was preceded by Hayley Kiyoko, whose openly queer music earned her the moniker "Lesbian Jesus," and she's very far from the only queer femme musician around. But other than Kiyoko, she's one of the few to build a successful pop career off of a specifically lesbian-oriented aesthetic. She's garnered quite a following, and her shows have become safe spaces for queer women looking to express themselves openly and loudly.

Strangely, in an interview with Entertainment Weekly, Straus implied that she's not well-versed in the queer female community that loves her so much. "My shows are [filled with] very queer females, which is interesting because I cannot tell you a community that I have been less apart of in my life than that," she said. "It makes me interested in what's happening with them." Presumably, Straus is saying that as she identifies more with drag and nonbinary communities than the queer female sphere, but it's still a confounding statement, delivered without context in an article called "The Unapologetic Queerness of King Princess."

This raises the question: Could all this be an act, a well-timed and excellently executed branding technique? In all likelihood, it probably is, at least in part. King Princess's authenticity (a generally meaningless term) has been criticized extensively, and for good reason—she grew up in the music industry, as her father was a recording engineer and owned Mission Sound Studios, and her great-great-grandfather was a co-owner of Macy's. All of this meant she was offered a record deal at age 11 (which she turned down), but it allowed her to release an extremely successful EP in 2017; "1950" rests at a cool 300 million streams on Spotify.

Probably at least a thousand of those streams are this writer's, as "1950" is a gem of a song. Fortunately, her debut LP Cheap Queen continues in that song's vein, keeping with the lush harmonies, hefty beats, and glossy 80s pop and rock influences that made that song such a standout.

In contrast to that song and much of her earlier work, Cheap Queen moves away from explicit references to queer culture and focuses on the dissolution of a relationship; take a step back, and it's largely about performance, curation, and fame. The songs are confident and forthcoming, buoyed by modern beats and rich, warm mixes. In some ways, the album's glistening, glittery finish is anti-DIY, totally committed to its own poshness and self-seriousness.

King Princess - King Princess: Deep Inside Cheap Queenwww.youtube.com

In that way, you could see it either as the product of someone born with a silver spoon who's successfully capitalized on queer aesthetics and popular music's most familiar and trustworthy sounds and images—or you could view it as the passion project of someone who truly understands the meaning of drag and camp, and who is, as the Entertainment Weekly article states, "queering queerness, whether she knows it or not."

Ironically, in terms of its subject matter, Cheap Queen actually isn't that explicitly queer. It's more of a discussion of relationships, free from gender and sexuality; its lyrics are pure pop, cut through with a thread of Gen-Z angst but without becoming brooding. Sonically, it's relatively subdued and mellow, avoiding controversy or extremes, perfect for chill playlists or summer nights (perhaps it should've been released in June instead of October).

Cheap Queen is at its most out and proud when Straus sings about drag. The cover photo features King Princess clad in light drag makeup, armpit hair showing, casting a disdainful glare at the camera. King Princess identifies as genderqueer, still uses she/her pronouns, and drag has been a huge influence on her life and work. "Drag for me is just such an extension of my queerness because it was how I learned to become comfortable with myself," she told Entertainment Weekly. "I feel so grateful to drag because…RuPaul and everything that has made drag mainstreamed it in a way where a girl from Brooklyn, who didn't feel like a girl, saw drag, and learned how to become a woman."

King Princess - Playboy School Of Popwww.youtube.com

Drag, of course, began as a way for queer people to express themselves and their sexuality in a creative and liberating medium. Like its aesthetic sibling, camp, it originated largely in black queer communities, working as a subversive form of expression that existed outside of and in opposition to established hierarchies.

Women and lesbians have always dressed as men in drag, but of late, increasing numbers of women and nonbinary femmes have been using drag as a way to subvert expectations of femininity. In an article from The Guardian, Rebecca Nicholson writes, "It's a deliciously complicated web to untangle: these are women, performing as what would have been (historically, at least) a man performing as a woman. These female queens are traversing gender boundaries as well as putting on outrageously entertaining performances, often in the face of prejudice and misogyny, even within queer culture."

The fact that cis women have begun performing femme drag has been met with some discomfort and accusations of cultural appropriation and fetishization, though these arguments have also been criticized. In Dazed, Jake Hall writes, "The irony is that drag is designed to disrupt gender norms – anyone can bind, stuff, pad and 'perform' gender to an exaggerated extent." Many have also argued that criticizing female drag performers places too much emphasis on genitalia and bodies themselves, when drag is supposed to be an inclusive space, one dedicated to the deconstruction of gender and exclusivity, and one that can be liberating for nonbinary people or anyone struggling to come to terms with their gender identity. Plus, queer women and nonbinary people have always been around, and trans women like Silvia Rivera and Marsha P. Johnson were at the forefront of early battles for LGBTQ+ rights.

In the midst of this sacred tradition enters King Princess, who has largely avoided mainstream controversy thus far. Most publications have branded her as a victorious new kind of queer icon. It's hard to say how her legacy will hold up, but for now, she seems to have hit a sweet spot between ingenious branding and a genuinely meaningful message.

Whatever you think of King Princess and the way she uses queerness, she is creating an inclusive space where queer people can congregate and celebrate their identities, with all their inherent fluidity, confusion, and contradictions. And in a way, wasn't that always the point of queer activities like drag, which are inherently, beautifully performative? Aren't they supposed to be about the presentation, the artifice, and the show, highlighting the cracks in the idea that anyone has a fixed gender identity and shattering the idea that anyone is exempt from performing their gender, style, and selfhood all the time?

Maybe King Princess should have the final word on this. "Growing up, I thought it was much more simple," she told Vice. "I was just like, 'I'm gay.' But now that I have the words to describe how I've always felt, it makes it complicated." She's quick to clarify that this is a good thing. "I like that complication, because we are all walking dichotomies of some sort. We are all just walking contradictions. I don't think any of these identities are mutually exclusive."


CULTURE

The Hypocrisy of Koreaboo and Gossip "Journalism"

If websites truly cared about mental health, they would stop contributing to cyberbullying.

Sulli

YONHAP/EPA-EFE/Shutterstock

Trigger Warning: Su*c*de

Whenever a famous person loses a battle with mental illness, the media reaction plays out in a similar fashion, rife with memorials and reminders that suicide is preventable.

But how can a website act like suicide is a tragedy and mental health issues need to be taken seriously when they've directly contributed to the denigration of those same people, time and time again?

Now I want to preface this article by saying that I recognize a certain degree of hypocrisy inherent to writing something like this on a site that thrives on entertainment news and pop culture. But at the same time, I speak from my own personal perspective, and I feel strongly that this bears saying:

Gossip "journalism" that directs constant negativity towards celebrities is cancerous and dehumanizing. It contributes to a larger online culture characterized by cyberbullying and cruelty, and when someone commits suicide as a result, that culture and the people who propagated it deserve a large chunk of the blame.

Recently, K-Pop star and actor Sulli (Choi Jin-ri) passed away at only 25-years-old. From her time in the girl group f(x) to her later appearances in movies like Real and her solo single "Goblin" in June, Sulli stood out as an incredible talent. She was a vocal proponent of women's rights, advocating for pro-choice policies in Korea and shirking traditional idol boundaries by publicly dating and posting pictures with her boyfriend. In many ways, Sulli was a symbol of progress, fighting for her rights and self-agency even when those around her wouldn't, giving voice to mental health issues in a career where those issues are often suppressed.

In return, K-Pop gossip media and netizens (online commenters) bullied her mercilessly, criticizing her fashion choices, making fun of her body, and even sh*tting on her mental health. Then these same sites (Koreaboo, Allkpop, Netizen Buzz, etc.) that profited off her "controversies" turned around and profited off her death, spouting fake platitudes about mental health awareness.

For instance, Koreaboo, an English language Korean pop culture website, has been covering Sulli's passing incessantly while Tweeting about suicide prevention.

But fans have been quick to point out that Koreaboo had contributed to her online harassment multiple times. One would think that if they truly cared about her mental health, they would have listened when she talked about her own struggles and stopped contributing to her bullying. Except they clearly didn't.

Similarly, Sulli had reportedly turned to her management company, S.M. Entertainment, for help in regards to the constant stream of online hatred directed towards her, but their response was less than helpful.

"My life is actually empty, so I feel like I'm lying to everyone by pretending to be happy on the outside," said Sulli on The Night of Hate Comments, a variety show she co-hosted dedicated to celebrities reacting to cyberbullying online. "I asked around a lot for advice. They told me, 'Everyone has a dark side in their lives but they live pretending that they don't. Don't think of it as weird.'"

Sulli's words draw attention to the dehumanization that celebrities often face in the public eye; this is not an issue limited solely to Korea or K-Pop stars. Social media crowds and celebrity gossip sites alike tend to forget that the famous figures they're constantly harping on are, in reality, actual people with complex thoughts, feelings, and identities that transcend their public personas. Their fame does not make them impervious to emotional damage, and anyone who spends years subject to constant online abuse, bullying, and gossip is at risk of long-lasting mental health repercussions. There's also a pretty big difference between valid criticism and bullying––dwelling on someone's physical appearance and dramatizing their every minor action is absolutely the latter.

People can't spend years delighting in taking someone down for no better reason than drama and clicks, only to then feign sympathy when that person succumbs to the abuse. It's more than just hypocrisy; it's an absolute miscarriage of journalism.

MUSIC

Disco Shrine Mocks Femme Clichés in "Alright" Music Video

A hyper-pop musical middle finger to stereotypes.

Disco Shrine

Photo by Fields

Los Angeles-based Disco Shrine, a.k.a. Persian Barbie, recently unveiled the music video for "Alright."

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MUSIC

Kevin Kolk Releases Dance-Inducing Debut Single "Deep End"

The Nashville native continues the mental health conversation with his debut single.

Kevin Kolk

16-year-old pop singer-songwriter and multi-instrumentalist Kevin Kolk fuels the conversation on mental health in his debut single "Deep End."

Inspired by a diverse range of artists from Post Malone and Khalid to Alec Benjamin and Ed Sheeran, Kolk's bold and unique sound expresses a maturity that is well beyond his years. It's clear that the single was made with passion and the utmost care. "I was involved with the writing, producing, and obviously the singing, and when everything came together it just all fell into place," shared Kolk. "Luckily, I had a great team around me...for the writing, which is probably my favorite part, that kinda came together when I came up with the hook and we wrote from there and based the sound off of the lyrics that we created."

"Deep End" begins with an entrancing sound collage of infectious and well-layered beats that set the scene for the rest of the track. Listeners are then soon drawn in by Kolk's smooth and clear vocals that serve as a guide through the track's relatable message. "'Deep End' is about dealing with anxiety and wondering if it gets better. It's about keeping hope in hard situations," says Kolk. The singer's vulnerable voice is attention-grabbing, especially on poignant lyrics like, "the voices in my head are getting louder than my friends/and it's getting harder and harder to play pretend/and I'm stuck in the deep end," and "you can't drown in a puddle."

"I wanted to take risks with my music," says Kolk. "I worked to create a style that is unique to me, both lyrically and musically." "Deep End" is a dance-inducing song perfect for the summer, but the deeper meaning is what makes Kolk someone special and worthy of keeping an eye on as he progresses with his career.

As for what Kolk is going to be doing in the future, the singer shared that there will be a music video for "Deep End" coming out soon and that he will be releasing his EP Hearts this fall, which will further dive into themes like anxiety, trust, and hope. "I think I really created a sound that is unique to me and each song is different, but each one speaks to me and I'm excited to share it with people very soon!"

Be sure to check out Kevin Kolk's debut single "Deep End" below.

Deep End