MUSIC

Hotel Mira Lives To Fight Another Day In New Video For "This Could Be It For Me"

The music video for "This Could Be It For Me" wrestles with sadness and despair, but comes out on top in an enjoyably bombastic fashion.

Courtesy of the Artist

Hotel Mira's newest video is a colorful delight, dressing up its thematic darkness with a distinct rock-glamour.

"This Could Be It For Me," the band's latest release, has a theatrical, breathless feel to it, reminiscent of the indie-rock boom of the 2010s. The track's gleefully cynical lyrics and dance-club sound are propulsive, infectious down to the choir-like backing vocals on the hook.

The music video, directed by Zachary Vague and Sterling Larose, vibrates on the same vampy frequency: Hotel Mira frontman, Charle Kerr, frolics across the screen shrouded in darkness, dolled up like French royalty, or floundering in rising water with chains draped around his neck, all of these images saturated with shadow and drama. The full band is performing the song under an overpass, outlined by a hard red light, when the chorus swoops in: "Is anyone here by themselves? / 'Cuz this could be it for me."

Hotel Mira - This Could Be It For Me (Official Video)youtu.be

But for all its surface glitz and familiar flavor, "This Could Be It For Me" is still more interested in grappling with the internal darkness inside each of us more than its interested in darkness as a video aesthetic. According to Kerr, the track is engineered to be a tight exploration of depression and despair, before "drawing the sad conclusion that even if you make it through this chapter, you're gonna have to go toe-to-toe with all this bullshit again sometime soon." The visuals, paired with Hotel Mira's performance, make the song feel more potent this way, turning the track's theatricality into a coping mechanism, a way to transform the darkness into something fun.

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John Cafiero – Covered In Punk

A non-conformist with attitude.

"Fish Heads" Osaka Popstar (OFFICIAL VIDEO) from "Dr. Demento Covered In Punk"

John Cafiero is beau coup creative and a bit demented, in a good way.

Cafiero and his band, Osaka Popstar, thrive on punk rock. In fact, Cafiero, a die-hard fan of radio's Dr. Demento, recently conceived and produced Dr. Demento Covered In Punk, a 64-track collection of songs from Dr. Demento's show. Encompassing two hours, the compilation features new versions of punk classics, contributions by Joan Jett, The Misfits, The Dead Milkmen, and "Weird Al" Yankovic, as well as cameos by William Shatner, Adam West, and Elvira, Mistress Of The Dark.

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MUSIC

RELEASE RADAR | Premiere from Church Girls

PLUS | Features for ASHRR and Daniella Mason

Marissa Carroll

It is all about the stand alone tracks and videos this week.

RELEASE RADAR is here to give you the breakdown of your top singles, albums, and videos to check out as you head into your weekend. Get ready to jam out with some of our favorite up-and-coming artists, plus celebrate new stuff from those you already know and love.

SINGLES...

⭐️ PREMIERE ⭐️ | Church Girls | "Just Like You"

Courtesy of Clarion Call Media

An upcoming track from the band's soon-to-be-released EP is sweet and simple, the way summer should be for everyone. The band's founder Mariel Beaumont had the following to say about the single:

"Just Like You" is about falling for someone who over-indulges in all your bad habits -- you want to get swept away, but you know it could lead you down a dark path. I wrote it with my friend Molly Martin in Nashville - it was my first and only co-writing session and it was a blast. The rest of the band was psyched about the initial demo and helped turn it into a super fun song that we all love playing live.

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