MUSIC

The Top 10 Most Influential Albums of the 2010s

These albums not only shaped the past decade: they'll determine what music will be in the coming one.

Photo by: Kelvin Lutan / Unsplash

Music has never been extricable from culture, but in the 2010s, it became crystal clear that music has the ability to shatter norms and reshape the world.

Take a moment and think back to the albums that changed your life over the past decade. Most likely, they altered your worldview on a fundamental level, reshaping the way you saw yourself and your life. Some albums are capable of doing that on a massive scale, and that's what this list is intended to highlight: Albums that managed to shift the way people saw music, culture, and themselves, and that paved the way for what music might become.

10. Kendrick Lamar — To Pimp A Butterfly

Kendrick Lamar - Alrightwww.youtube.com

Poet and firebrand Kendrick Lamar creates music that's both timeless and entirely of its time. To Pimp A Butterfly was Kendrick at his most inspired and radioactive. It cut into the pain and rage and hope of an era and a community and a person, and collapsed time into a tangle of sound and memory that reviewers and listeners will be playing and attempting to understand for decades.

It made an indelible impact, becoming a juggernaut and an easy name-drop, but fortunately, To Pimp A Butterfly searingly addresses all the trappings of fame, shallow understanding, and commodification that follow it, retaining an indomitable inner life.

9. BTS — Map of the Soul: Persona

BTS (방탄소년단) MAP OF THE SOUL : PERSONA 'Persona' Comeback Trailerwww.youtube.com

The 2010s were the era that K-pop entered the global theatre, and nobody dominated more than BTS. Their album Map of the Soul: Persona may not have been critically lauded, but it was legendary in the hearts and minds of their fans.

Map of the Soul: Persona was glittery boy-band pop, pristine and starry-eyed. Rolling Stone described it as "harmless" and "impregnable," but BTS fans are not harmless, and neither is K-pop, but what this band is is unavoidable, pervasive, and larger-than-life. To ignore the impact of BTS would be to miss a massive portion of the 2010s and to remain blind to what the 2020s will hold, which is a far more globalized music industry that, no matter what, will always, always have its beloved boy bands.

8. Carly Rae Jepsen — E•MO•TION

Carly Rae Jepsen - Run Away With Mewww.youtube.com

Jepsen's seminal debut album gained her a cult of devoted fans and spread a wide-eyed sense of pop optimism across the 2010s. Just what about E•MO•TION was so singular, so moving, so unforgettable? As Jia Tolentino wrote, "Carly Rae Jepsen is a pop artist zeroed in on love's totipotency: the glance, the kaleidoscope-confetti-spinning instant, the first bit of nothing that contains it all." As one Twitter user insinuated, "Carly Rae Jepsen's E•MO•TION is for all the gays in a healthy relationship for the first time."

Electric Lit argued that with E•MO•TION, Jepsen ushered in a "queer renaissance," one that exists because her music occupies a familiar feeling: "the struggle to express a desire that isn't supposed to exist." From the raw ecstasy of "Run Away With Me" to the dreamy chaos of "LA Hallucinations," Jepsen's music is desperate to bridge the gap between the self and others, to leave behind loneliness, to cut straight to the feeling; and in that, it left an indelible impact for those who were there to experience its majesty.

7. Lana Del Rey — Born To Die

Lana Del Rey - Born To Die (Official Music Video)www.youtube.com

Lana Del Rey is, rightfully, credited with ushering in the wave of sad-girl pop that is still going strong, thanks to artists like Halsey, Billie Eilish, and of course, Del Rey herself. The artist formerly known as Lizzy Grant emerged onto the scene as a cyborgian, hyper-manufactured industry plant refracted through a vintage DIY filter, and now she's one of the voices of her generation, whispering platitudes on America and sex and sadness in the same breath.

Born To Die was Del Rey at her most manufactured, her most glittery, her must luxurious and opulent and depressed, and it's beautiful in its decay. Its kitschy Americana held no bars, and from its nihilistic title track to the sultry "Blue Jeans"to the weird glamour of "Off To the Races," it effectively spawned an entire generation of flower-crowned teens who are now sad Trump-hating adults.

6. Lady Gaga — Born This Way

Lady Gaga - Born This Waywww.youtube.com

Lady Gaga might not have the clout she did at the beginning of the 2010s, but back in the day, Gaga was a wild card and game-changer, crushing norms, changing fashion, and standing up for the LGBTQ+ community. She was proudly weird and always daring, and she created a whole space for weird pop stars after her. She blended drag, burlesque, and shock-factor performance with genuinely catchy pop, and created a new blueprint for stardom in the process.

Born This Way was arguably her crown jewel, the point where she blossomed into the true freak she'd been waiting to become. It had the ecstatic "You and I" and "Edge of Glory." It marked an era where pop music became inextricable from its visual component and political implications—not that it ever really was.

5. Lizzo — Cuz I Love You

Lizzo - Truth Hurts (Official Video)www.youtube.com

Most likely, Lizzo will be even bigger in the 2020s; after all, she only just released her major label debut album. But Lizzo has already changed the game, creating space for a type of beauty and confidence that pop stars before her have only played at or insinuated. From her refusal to tolerate inadequate men to her willingness to rock thongs at baseball games and her decision to pay tribute to the great women who paved the way for her, at this point, Lizzo might be our best hope for the future.

Cuz I Love You synthesized the hits Lizzo had been building up for years, twining them into a euphoric testament to self-love in spite of a world that teaches you to hate yourself. From the celebratory "Good As Hell" to the buoyant mic-drop that is "Truth Hurts," the album is a gift to us all.

4. Lil Nas X — 7 (EP)

Lil Nas X - Old Town Road (Official Movie) ft. Billy Ray Cyruswww.youtube.com

Lil Nas X's fantastic "Old Town Road" was the perfect conflagration of factors that hit at exactly the right time. It was also supremely, unbelievably catchy. Using memes, blurring genres, buying beats off SoundCloud, coming out on Twitter and being open about how he made "Old Town Road" while sleeping on his sister's couch, Lil Nas caught us all in our heartstrings and created a blueprint for music's undeniably post-genre and multimedia future.

X's EP, "7," wasn't a high-quality work so much as it was a cultural flashpoint, an inspiration that no doubt has marketing executives scrambling to replicate it.

3. Billie Eilish — when we all fall asleep, where do we go?

Billie Eilish - bad guywww.youtube.com

Billie Eilish is changing the game in terms of what pop music can sound like and how pop stars should act. Any producer who attempts to drag pop songs into clear-cut and old-fashioned forms involving high notes and beat drops will find themselves challenged by the innovative, glitchy, challenging tunes that Eilish creates with her brother in their childhood home. Her refusal to fit into gender norms and her insistence on standing up for things like climate make her emblematic of what a future of Gen-Z stars might look like.

when we all fall asleep, where do we go? is a peculiar album. A lot of its songs don't even try for radio play, and some are so sad they can take your breath away. Some are barely whispers, like the moody "when the party's over," while others are cracked and angry and challenging, like the smash hit "bad guy," but all of it's undeniably unforgettable and boundary-breaking.

2. Kanye West — My Beautiful Dark Twisted Fantasy

Kanye West - Runaway (Full-length Film)www.youtube.com

Provocative, raw, and almost bloody with emotion, Kanye West's My Beautiful Dark Twisted Fantasy continues to reverberate nearly 10 years after it was released. West's album is full of unexpected dips into guitar solos and alien sounds that draw it into new dimensions; it's peppered with cheesy lines, dirty jokes, and shockingly confessional lyrics; and no matter how far West has gone into Christianity, My Beautiful Dark Twisted Fantasy is an enduring ode to the devils we all know.

Its best songs, "All Of the Lights," "Devil In A New Dress" and "Runaway," explore what West has always been working through—the ragged edge where sin meets faith, and where success meets corruption. MBDTF sinks its teeth into the rough, infected parts of the world and creates something great out of them. Though we might not see West exploring this territory again, his work sparked an entire generation of artists looking to dive into the world he created.

1. Beyoncé — Lemonade

Beyoncé - Formationwww.youtube.com

Beyoncé's brilliant Lemonade has yet to be surpassed, even as other artists try to mirror her surprise video-drop format. Lemonade mixed poetry, visuals, and beautiful, kaleidoscopic music to form a treatise on freedom, love, black women's power, and of course, Jay-Z. It made an indelible impact on all the music that came after it, setting the standard for what a truly creative release could look and sound like.

From the harmony-laden "Pray You Catch Me" to the gritty Jack White duet "Don't Hurt Yourself" to the triumphant, anthemic "Freedom," Lemonade changed everything. We can only hope we'll see more like it in the 2020s.

Kendrick Lamar MTV Video Music Awards, Press Room, Los Angeles, USA - 27 Aug 2017

Photo by Rob Latour/Shutterstock

End-of-decade ranking lists are inherently flawed, dependent on a list of arbitrary criteria that's largely influenced by the overculture's equally arbitrary metrics of quality—yet we're making one anyway.

Despite their issues, end-of-decade lists and rankings are ways for us all to reflect on the sound and media we've consumed over the past ten years. The past decade saw streaming services, social media, and the widespread dissemination of DIY production completely re-terraform music, opening up space for post-genre innovation and new forms of political protest music.

While so many artists put out incredible work this decade, four in particular stood out to us at Popdust due to the quality of their music, their personas, and their cultural resonance. Here are our top artists of the 2010s.

Frank Ocean

Frank Ocean has received ample love from end-of-decade lists so far, but all of it is deserved. The 2010s were defined by Ocean's music, from 2011's earworm "Thinkin Bout You" to 2012's highly acclaimed Channel Orange. He made history with his legendary decision to release Blond independently just a day after releasing Endless and finishing his contract with Def Jam. It might be a stretch to say that his decision to break from the label could symbolize a larger global shift towards dissatisfaction with major corporations and big money, but regardless, his act of defiance made Blond's expansive generosity and creativity that much more influential.

Thinkin Bout Youwww.youtube.com

Blond twines infinite musical genres and emotional threads into one entity. It's gloomy and hypnotic, nostalgic and futuristic. It sounds effortless despite its constantly shifting rhythms and unpredictable flows, but it's incredibly complicated and intentionally made. On "Nikes" and "Solo (Reprise)," Ocean makes powerful references to Trayvon Martin, police brutality, and the Black Lives Matter movement, arguably one of the most important movements of the past decades. The album was also praised for helping to redefine queerness in pop music, and, in a huge decade for LGBTQ+ people, Ocean was at the center of that shift.

But Blond's political undertones take a backseat to its artistry. In the final song, "Futura Free," Mikey Alfred asks, "How far is a light year?" A light year is ~9.4x1012 kilometers, and "Futura Free" is exactly nine minutes and four seconds long.

Frank Ocean - Futura Freewww.youtube.com

Mitski

Mitski Miyawaki started out as a classical musician, but 2014's Bury Me at Makeout Creek was a raw, sputtering, furious melding of abandon, fury, and poetic refractions of young-adult angst. Then 2016's Puberty 2 addressed the painful experience that is realizing growing up is a never-ending process, particularly in an America that endlessly silences and pigeonholes women of color. 2018's Be the Cowboy was a dizzying reflection on fame, loneliness, and creative practice, a primal scream at the end of a painful metamorphosis.

Mitski - Your Best American Girl (Official Video)www.youtube.com

Mitski's music is endlessly giving, the sort that takes on different shapes depending on when you listen to it and what you're listening to. She throws the grainy psychedelic qualities reminiscent of Jim Morrison over dark beats and places wailing guitars beneath searing lyrics. Her concerts and persona have become loci of redemptive rage and solidarity.

The quality of music and performance alone isn't enough to define an artist as one of the top three musicians of the decade, so although she would probably hate this entire statement, Mitski also stands out because she symbolizes an entire new genre of indie-alternative musicians (ranging from Angel Olsen to Phoebe Bridgers to Vagabon) who are redefining and exploding what it means to be a "woman in music." In the 2010s, which saw the rise of the #MeToo movement and intersectional feminism and nonbinary identities (things that had always existed, but were finally starting to break into the mainstream), Mitski's music—which excavates trauma and strength, self-love and self-hate, womanhood and personhood on the whole—encapsulated and shattered ideas about what an artist could be.

Mitski - Townie (Official Video)www.youtube.com

Bon Iver

Bon Iver released his bleary folk masterpiece For Emma, Forever Ago in 2007, and he took all our breath away with his expansive self-titled sophomore album (which had the windy, breathtakingly humble "Holocene" as its crown jewel). But his stylistic innovations really took off with 2016's 22, A Million, a.k.a. "the BULLSH*T numbers album," as my editor says. 22, A Million was deeply weird, chaotic, unpredictable, and highly refined, laden with musings on gods and nature and time that seemed as abstract as the Internet and everyday life can feel.

Bon Iver - "Holocene" (Official Video)www.youtube.com

Throughout his entire career, Bon Iver has broken boundaries with his lyrics, which express emotions despite refusing exact translations (or maybe because they subvert the trappings of language, tapping into something more primal). He uses words as instruments, playing with their shapes and cadences in a way that no other artist has been able to emulate.

As a cultural symbol, Bon Iver is as much meme as man. Known initially for his sleepy snowbound folk, he transitioned to autotuned features on Kanye West songs and later broke boundaries in electronic music and the multi-genre sphere. Though 2019's i,i lacked the raw creativity of 22, A Million, it felt richer and warmer than ever before, an artist's return to the home he had to leave to rediscover.

Bon Iver: Full Concert | NPR MUSIC FRONT ROWwww.youtube.com

On a larger scale, Bon Iver's music and persona might symbolize a large segment of musicians who, after initially being relegated to the folk genre (or another single sound), began to experiment with genres and themes, breaking them down and showing that close-minded rules about sound, lyricism, and reality itself simply did not have to apply. In the 2010s, genre broke down, identity politics came up, we started telling stories through memes and emojis, and Bon Iver opened our minds to universes and colors and sounds we'd never seen before.

Kendrick Lamar

Between 2012's Good Kid, M.A.A.D. City, 2015's To Pimp a Butterfly, and 2017's DAMN., Kendrick Lamar has created an exhaustive collection of work that set new standards for hip-hop and music itself. Kendrick's work is rigorous and liberated, egoistic and self-critical. It's the finest modern protest music we have today. A master storyteller, Kendrick is frequently referred to as the best rapper alive, and though his lyrics bridge the gap between raw, confessional emo rap and guilt and power and glory, it's his flow that makes him truly unparalleled.

Kendrick Lamar - Alrightwww.youtube.com

During the 2010s, Kendrick Lamar became culturally omnipotent, snagging a Pulitzer, headlining Coachella, and pulling together the Black Panther companion album, contributing to the film's massive and long-lasting resonance. In a decade arguably defined by hip hop, Kendrick was constantly pushing the boundaries of what the genre could be. He'll probably be remembered in the same way we recall Bob Dylan today—the voice of a revolution we didn't know we were in the midst of, though in hindsight, we've been singing along this whole time.

Beyoncé - Freedom (ft. Kendrick Lamar)www.youtube.com


Runners-Up: Rihanna, Drake, Lana Del Rey, Beyoncé, Kanye West

CULTURE

2011 Time Capsule: The Year of the Pop Diva and the Queer Anthem

2011 saw the release of an extraordinary number of legendary pop songs.

Photo by: Aron Visuals / Unsplash

2011 was a turbulent year, a year of the Arab Spring and Occupy Wall Street, of murdered dictators and earthquakes.

In terms of American pop culture, it was a time of great exuberance and energy. Female pop stars dominated the airwaves, as did the British Royal Wedding, as political unrest tangled with the public's desire for flashy distraction. Here are the pop culture highlights of 2011.

Music: Fridays and Queer Anthems

2011 was the year of the pop diva, and an almost unfathomable number of iconic hits by women hit the airwaves that year. Katy Perry and Adele dominated the charts, Lady Gaga's "Born This Way" became a queer anthem, Britney Spears' "Hold It Against Me" played perpetually, and Rihanna dropped her scandalous "S&M," the absolutely legendary "Man Down," and another song about Friday, "Cheers (Drink to That)".

Lady Gaga - Born This Waywww.youtube.com


Rihanna - Man Downwww.youtube.com

Avril Lavigne had us bopping along to "What the Hell" and Nicki Minaj had everyone learning the words to "Super Bass." Beyonce released "Love On Top" and "Who Run the World? (Girls)" and Jessie J. put out "Domino." Carly Rae, of course, dropped "Call Me Maybe."

Nicki Minaj - Super Basswww.youtube.com


Beyoncé - Run the World (Girls) (Video - Main Version)www.youtube.com

There were some sad bangers in the midst of all the girl power; Demi Lovato put out "Skyscraper" and Lana Del Rey dropped her mysterious amalgamation of found footage for "Video Games."

Lana Del Rey - Video Games (Official Music Video)www.youtube.com

And last but not least, Rebecca Black's "Friday" went super-viral and lodged itself in everyone's brains for eternity.

Rebecca Black - Fridaywww.youtube.com

Folky boys Conor Oberst, Wilco, and Jeff Magnum of Neutral Milk Hotel all had big years—the first two dropped great albums and the third reemerged from obscurity with a flood of unreleased gems. The ukulele also grew in popularity, taking center stage on the hit album w h o k i l l by tUnE-yArDs.

That year, we also tragically lost Amy Winehouse, who passed away at 27.

Movies: Franchises Come to a Close

2011's greatest hit was Harry Potter and the Deathly Hallows, Part 2, which smashed box office records. It was also a good year for the Twilight franchise; in Breaking Dawn, Part I, Jacob the werewolf imprinted (or fell eternally, irrevocably in love) with his former love interest's, Bella's, baby daughter.

Twilight 4 Breaking Dawn Part 1 Jacob imprints on Renesmee, the Cullens and the werewolves fight Ywww.youtube.com

Overall, it was a strange year for film. The Artist had everyone falling in love with an adorable dog; Drive polarized audiences, and so did The Descendants; and the heart-wrenching Like Crazy had everyone sobbing.

Las mejores escenas de Uggie ''The artist''www.youtube.com

TV: Escaping to Sweeter Times

Like the movies, television favored escapism, with shows like The Great British Bake-Off and Downton Abbey transporting viewers to other, sweeter times. Game of Thrones promised that "winter is coming," and South Park gave us "tween wave."

Breaking Bad, Sons of Anarchy, Fringe, and other dramas gained continued success.

Entertainment: Kate and Pippa Middleton Make History

2011's biggest entertainment event may have been the Royal Wedding, which dominated America's hearts. Kate Middleton's dress went down in history.

Kate and William offer a wave from the balcony to the masses gathered at Buckingham Palace. Not visible: a handful of revelers who decided to splash around in a nearby fountain Britain Royal Wedding PicturesPhoto by Matt Dunham/AP/Shutterstock

In terms of viral trends, honey badgers and planking were huge. The year's top Twitter trends were:

Egypt

Tigerblood

Threewordstoliveby

Idontunderstandwhy

Japan

Improudtosay

Superbowl

jan25

It wasn't a great year for Charlie Sheen and Lindsay Lohan, whose hard-partying habits (and lawsuits) made headlines constantly. Lady Gaga arrived to the Grammys in a giant egg. Kim K. and Kris Humphries married and got divorced. Beyonce announced she was pregnant. Justin Bieber debuted his relationship with Selena Gomez–and was also slammed with a paternity suit. Demi Moore and Ashton Kutcher broke up. Anne Hathaway and James Franco hosted what was called "the worst Oscars ever."

That was 2011... A year of divas and distraction, chaos and comedy, and of course, the only 11/11/11 any of us will be alive for.

MUSIC

Pitchfork's Top 200 Songs of the 2010s Actually Gave Me Hope

Kendrick Lamar tops Pitchfork's pleasantly surprising list of the top 200 songs of the 2010s.

I dipped into Pitchfork's list of the top songs of the 2010s tentatively, not knowing what to expect.

Considering the sheer amount of music released in the past decade, there's simply no way one could ever hope to listen to it all, let alone compare it. Also, music rankings are inherently subjective, entirely reliant on the opinions of those curating the list and their respective definitions of what makes "great" art.

Don't get me wrong—the Pitchfork list has issues. First off, it essentially consists of popular American music. You won't find too many deep cuts here, nor many country, K-pop, classical, or non-English-language tracks. If you're someone who "dislikes pop," you might as well leave. Also, some of the blurbs are very odd. "Hotline Bling" is described as a "human centipede of modern music," which is a unique metaphor—I'll give them that—and apparently Lorde "[dissects] love like it's a frog in science class." Justin Bieber's "Sorry" is somehow painted as a track that asks for redemption in an era of #BlackLivesMatter protests. A lot of the writing is beautiful, though, and we get phrases like, "Pop songs, trends, and life itself are a constant cycle of death and rebirth" (in reference to Ariel Pink) to balance out the other stuff.

In terms of the song choices, I like and respect Grimes, but I'm not sure "Oblivion" deserves its number two slot. There are countless glaring omissions, with innovators like Lady Gaga, Mariah Carey, Donald Glover, and Sufjan Stevens notably absent (though Gaga and Stevens appeared on Pitchfork's equally solid best albums of the 2010s list). Also, "The Louvre" is objectively not the best song on Melodrama.

Even so, scrolling through the list made me remember that a lot of fantastic music has been released this decade, and a lot of creative visionaries have come out of the woodwork, selectively utilizing new technologies to create ambitious works of art. Plus, in contrast to the vast majority of best-songs-of-all-time lists, a lot of these songs are by women and people of color. Yes, there's still inequality in the music industry, but music has never been more diverse, both sonically and demographically.

The list is evidence that the concept of listening to one genre or disliking music just because it's pop has been steadily dying over the past decade. In today's world, pop hits like Carly Rae Jepsen's "Run Away With Me" and Robyn's "Dancing On My Own" exist comfortably next to indie powerhouse ballads like Mitski's "Your Best American Girl" and ANOHNI's "Drone Bomb Me," and rap and ambient and metal all appear on the same playlists. The kind of pretentiousness that discredited pop music in the past is largely disappearing, and in its own respect, pop is getting more daring, more willing to experiment and pull from other genres.

Carly Rae Jepsen - Run Away With Mewww.youtube.com

Mitski - Your Best American Girl (Official Video)www.youtube.com

You could analyze the list forever on this kind of macroscopic level, but music is never only collective or political; it always has a microscopic, personal dimension. Personally, as I scrolled through the list from the bottom to the top, I began to feel something that I don't usually feel while on the Internet. The list was strangely heartwarming. It brought back good memories. Many of the songs on it are extremely special to me, intertwined with specific places, people, and emotions.

For example, Sampha's breathtaking ballad "No One Knows Me (Like the Piano)" took me right back to a time I got lost on a bus in Queens and ended up listening to that song as a woman delivered a sermon from the seat across me while rain poured down around us. The Kanye selections are particularly wrenching; "Runaway" is eternally powerful, "Ultralight Beam" sparks several memories immediately—driving over a bridge under a purple sunset, or another time, astronomically high in the woods, blasting the song from speakers and clinging to every note. "Queen" by Perfume Genius made my jaw drop the first time I heard it. Listening to "Mary" by Big Thief is always a religious experience. SZA, Tyler the Creator, the National, Vampire Weekend, Chance the Rapper—they've all held special places in my heart and life over the years. They're as real and significant to me as any friend, and I doubt I'm alone in that.

Perfume Genius - 'Queen' (Official Video)www.youtube.com

Reading through the list made me remember that while the world may be incredibly chaotic and painful to exist in, there's so much good music to soundtrack our journey through this brief and absurd life. The 2010's gave us revolutionary opuses like Kendrick Lamar's DAMN. and "Pa'lante" by Hurray for the Riff Raff. It gave us Frank Ocean's mystical, effervescent Blond, which I must give thanks for roughly once per week. It gave us Katy Perry's early exquisite pop and Courtney Barnett's dry ramblings and the soft electricity of Yaeji, whose "Drink I'm Sippin On" soundtracked so many of my night walks around the city.

Hurray For The Riff Raff - Pa'lante (Official Video)www.youtube.com

It gave us ample drama and good stories, too—there was the gleeful spite of "thank u, next," and the thrill of watching Cardi B rise with "Bodak Yellow," Miley's chaotic metamorphosis and Solange's ascendance. The 2010s took David Bowie and Lil Peep. It gave us unforgettable images, Bon Iver and his mythological cabin and FKA Twigs' surrealist masterpiece "Cellophane," images that connected to us on personal levels and bind us together across space and time.

FKA twigs - Cellophanewww.youtube.com

I think that the best kind of music is taps into something much bigger than us, like a collective unconscious, something that extends way beyond the reach of one person. In order to make it, and to make any kind of art that can reach others on a profound level, you have to let go of the limitations of your singular self. That's what so many of these songs do—they tell individual stories, but they also channel something greater, and bring us together on a higher plane.

In many ways, I suspect that the 2020s will be even more full of change and tumult than the 2010s were. But I have complete faith that, when 2029 rolls around, there will be another Pitchfork list of songs that tap into the deepest emotions and most powerful connections we have. And maybe sometimes, the songs that help us personally are what give us the strength to engage with the world on a larger scale and speak truth to power. Maybe our greatest songs are the ones that, like Kendrick Lamar's "Alright," give us the strength to go on.

Kendrick Lamar - Alrightwww.youtube.com


If you were to Google "Da YoungFellaz", you would find a resume that's impressive, to say the least. From collaborations with the likes of Talib Kweli and Snoop Dogg to their appearance on "Sway In The Morning", Jay Storm from The Bronx and Sho-Biz from Brooklyn have spent the last few years cultivating a name and a reputation that makes them not just one of the most sought-after acts in New York City, but in Hip-Hop period. They've successfully navigated their indie imprint New Rich Entertainment to new heights and only look to add on to their already stellar list of accolades in 2018.

YF's blend of sharp, witty rhymes and their ear for pristine production has helped Da YoungFellaz craft a unique sound that embodies their New York upbringing and their ability to stay ahead of the curve. Throughout the years, Storm and Biz continued to put out bodies of work while performing both home and abroad. Their high work rate and their consistency continues to be the key assets to their success. They have been recognized by the pioneers as being worthy to carry the torch for Hip-Hop by being original and authentic.

Their latest visual for the Bravestarr produced track "The Town" is a subtle offering from YF to start off the new year. Whether it's in a plush Lower Eastside apartment or riding through the streets with the top down, Storm and Biz let it be known that they're more than at home in the space they've created for themselves with LVTRToinne behind the lens capturing it all.

Jay Storm (left) Sho-Biz (right) better known as Da YoungFellazMoritz Eisenschmidt

Though music has always been their primary focus, Da YoungFellaz have embarked on a new endeavor. Back in November, they created the party series 90s vs. Trap. An after-work industry mixer that features Hip-Hop and R&B from the 90s and music from the likes of artists such as 2 Chainz, Migos, etc. The event is hosted by YF themselves with music courtesy of Grammy Award winner and legendary Hip-Hop producer Rockwilder. 90 vs. Trap Part II will take place on January 18th at Katra in New York City. If you're in the NYC area and would like to attend you can RSVP here.

"The Town" is now available on all download and streaming services.

Follow Da YoungFellaz: Website | Facebook | Twitter | Instagram

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