Trueself

What is Yassification? How to Yassify Yourself

Yassification is the latest meme to emerge from the pop culture hellscape . But does it signify something larger?

Try explaining “Yassification” to anyone who hasn’t noticed the ridiculous illustrations whirling about social media and you’ll be hard pressed to make your translation understood.

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Alexandria Ocasio Cortez

Bronx native Alexandria Ocasio-Cortez first burst onto the political scene in the summer of 2018 with an incredible underdog win against 10-year incumbent Democrat Caucus Chair Joe Crowley.

Since then she's become an overnight celebrity, that infamous win being just the first of many historic moments to follow in her wake. During her short two years in office, she's done a lot, including authoring both the Green New Deal and the COVID-19 Funeral Assistance Act and introducing them to Congress.

(Seriously, when I say she's done a lot, I mean it — here's just some of her incredible political accomplishments, straight from the icon herself.)

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Roger Waters and Mark Zuckerberg

Pink Floyd's Roger Waters had a strongly worded response for Mark Zuckerberg when Facebook requested the rights to one of his songs.

"And the answer is, 'Fuck you. No fuckin' way,'" Waters said. "I only mention that, because this is an insidious movement of them to take over absolutely everything ... I will not be a party to this bullshit, Zuckerberg."

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Amidst ongoing violence, many Palestinians and their allies believe their social media posts are being censored and deleted.

Some have described what's happening as a "digital apartheid." Over the past few weeks, many activist groups and people posting pro-Palestinian content have accused social media of censoring their posts and of going so far as to delete them in some cases.

For some quick background on the situation at hand, an 11-day conflict between Israel and Palestine recently resulted in a ceasefire. It would take a full length book to summarize the history and nature of the conflict between these two groups, but here's a quick summary of what's happened this month.

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Culture News

Yeah, but Which Brand Has the Healthiest Chicken Sandwich?

Wendy's, Popeye's, Burger King...or Chick-fil-A?

Burger King's Ch'King sandwich

The #ChickenSandwichTwitter war of 2019 embodied some prime late-stage capitalism in action.

Social media accounts for a bunch of fast-food brands are trying to get you to buy their lousy chicken sandwiches by memeing at each other, and it's working. Their "cool" marketing bullshit is absolutely going to make you want a chicken sandwich.

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Floyd Mayweather and Logan Paul fight during their exhibition boxing match at Hard Rock Stadium on June 06, 2021

(Photo by Johnny Nunez/Getty Images)

For some elusive reason — perhaps because we live in a simulation, the world has already ended, or we are all dreaming this terrible timeline in one collective hallucination — Logan Paul is famous. To add insult to injury, so is his brother, Jake Paul.

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